2011 Audi A8 Pricing and Details Announced for UK [Video]

Audi UK has announced pricing and a few other details regarding the all-new A8 super luxury sedan. The big A8 will arrive in UK showroom floors in spring 2010 at a minimum OTR price of £54,760 going up to £66,240.

Audi's flagship will be sold with a number of upgraded engines. The 3.0 TDI gets 250PS (184kW) and 550Nm of torque, the 4.2 V8 TDI works with 350PS (257kW) and 800Nm, while the 4.2 V8 FSI sees its power/ torque hiked from 350PS/ 440Nm to 372PS (274kW) and 445Nm. A new "baseline" 3.0 TDI with 204PS (150kW) and 159g/km is to be added later in 2010.

Fuel economy and C02 emissions for the more powerful 3.0 TDI are 42.8mpg with CO2 of 174g/km respectively. The 4.2 V8 TDI is improved to 37.2mpg with CO2 emissions of 199g/km and the petrol 4.2 V8 FSI sees a 13% improvement to 29.7mpg and CO2 gases of 219g/km.

The A8 is made from lightweight aluminium but is said to be the most rigid car in its class. Some fuel-saving devices installed include recuperation technology which recycles wasted kinetic energy from braking, a start-stop function and a new 8-speed Tiptronic automatic transmission. The latest-generation asymmetric quattro system (first used in the S4) not only distributes torque between the axles but also between the two rear wheels. The aluminium suspension features adaptive four-mode air springs for increased comfort.

Safety features include the usual array of airbags, ABS brakes with EBD, ESP and Adaptive Cruise Control with a four-stage pre-sense safety system that can automatically bring the A8 to a complete stop under extreme circumstances.

Audi worked with Google to include an MMI GPRS module that enables owners to download detailed routes into their cars before driving off. At some point the car will also feature full internet connection to make it a mobile WLAN hotspot.

 


ALL-NEW AUDI A8 TRAVELS LIGHT TO MIAMI DEBUT

All-aluminium construction and an array of advanced technology enables new Audi flagship to take an even more responsible approach to luxury

  • All-new Audi luxury saloon opens for order this month for first deliveries in spring 2010 - OTR prices from £54,760 to £66,240
  • Highlights include all-LED headlights, new touch screen Multi Media Interface (MMI) incorporating new ‘anticipatory' satellite navigation with night vision, Audi drive select adaptive dynamics system with optional sports differential
  • Launches with three enhanced FSI and TDI engines with more power and torque and economy improvements of up to 22 per cent, mated to new eight-speed tiptronic automatic transmission and latest generation quattro all-wheel-drive with asymmetric torque distribution
  • All models feature energy recuperation technology, 3.0 TDI versions also include engine start-stop function
  • Additional 3.0 TDI engine with 204PS and lowest-in-class CO2 output of 159g/km to follow in 2010

The last word in luxury and the height of efficiency converge in the all-new Audi A8, which makes its world public debut this week at the Design Miami exhibition in Florida, USA. Crafted entirely from lightweight aluminium like its forebears, and bristling with new technology that not only contributes to best-in-class economy and exemplary comfort but also to even greater dynamic accomplishment, the elegant new flagship of the Audi saloon range opens for UK order this month priced from £54,760 OTR.

Packed inside the even lighter and 24 per cent more rigid evolution of the aluminium Audi Space Frame (ASF) which forms the ‘skeleton' of the new A8 are myriad new technological advances. These of course include fundamentals such as economy and emissions advantages for the three significantly reworked FSI and TDI engines that will be available from launch - the 3.0-litre V6 TDI with 250PS and 550Nm of torque (up from 233PS and 450Nm), the 4.2-litre V8 TDI with 350PS and 800Nm (up from 326PS and 650Nm) and the 4.2-litre V8 FSI with 372PS and 445Nm (up from 350PS and 440Nm).

The upgraded 4.2-litre FSI benefits from a 13 per cent improvement in fuel economy, taking its combined figure to 29.7mpg and dropping CO2 output to 219g/km. The equivalent V8 TDI gets a 19 per cent boost to 37.2mpg with CO2 emissions down to 199g/km, while the 3.0-litre TDI moves to the top of the luxury saloon class in economy terms with a 22 per cent economy hike to 42.8mpg with CO2 of 174g/km.

During 2010, an even more economy and emissions-focused version of the 3.0-litre TDI unit will be added. Driving the front wheels only, it will combine a 204PS power peak with 47.1mpg economy on the combined cycle and CO2 emissions of just 159g/km.

All engines are complemented by recuperation technology which provides further fuel and CO2 savings by recycling a proportion of the wasted kinetic energy which is generated under normal braking and normally dissipated as heat, and storing this temporarily in the vehicle battery to reduce the engine load when the car subsequently accelerates again. The A8 3.0 TDI also saves fuel through its engine start-stop function, cutting engine power at idle when the brake pedal is depressed, and then restarting in just two-tenths of a second when it is released.

The much improved efficiency of these enhanced engines is matched by the new eight-speed tiptronic automatic transmission with which all of them work. With an especially high overall gear ratio of 7.0:1, it reduces overall fuel consumption by around six per cent, but is equally notable for its quick and virtually seamless changes.

Satellite navigation influences gear shift strategy

This advanced transmission can also ‘talk' to the new, next generation MMI Touch in-car infotainment system, networking with the detailed route data supplied by its inbuilt navigation system to factor corners into its gearshift strategy and avoid unnecessary, fuel-sapping gear changes. The state-of-the-art adaptive cruise control and adaptive light swivelling cornering light systems are also influenced by feedback from the navigation unit.

As well as ultra-intelligent 3D navigation mapping, the new touch screen Multi Media Interface, or MMI Touch, can also store audio tracks and telephone data on its sizeable hard disk. To enter a destination or phone number, the driver need only now draw the required letters or numbers with their index finger on the touch screen.

As an option, a GPRS module can also be specified. Fed with news and weather information from the Web by internet service provider Google, it enables A8 drivers to plot detailed routes on a home computer and download them to the navigation system when they start a trip. During 2010, the system will also be upgraded with a UMTS module which will enable Google Earth images to be beamed to the MMI monitor in 3D for navigation purposes. Eventually, full internet connection via UMTS will be possible, making the A8 a mobile WLAN hotspot.

Audi drive select and sport differential make A8 debut

High technology has also filtered even deeper into the chassis of the A8, which already offered sophisticated aluminium suspension refined by adaptive four-mode air springs. This system has been further improved in the interest of ride comfort by newly developed struts with enlarged air capacity, and is now backed up by the Audi drive select adaptive dynamics system. Audi drive select enables the driver to fine-tune throttle response, steering assistance and transmission shift points to suit personal preferences or prevailing road conditions.

The active sport differential which won so much critical acclaim at its debut in the S4 quattro further enhances 4.2 TDI models as standard, and can be added at extra cost for all other models. The new differential enables the latest generation asymmetric quattro system to not only transfer torque between the front and rear axles to counter traction losses, but also between the rear wheels. When the steering wheel is turned or the car accelerated in a corner, power is redirected in a controlled manner to the outer rear wheel, literally pushing the car through the corner. The driver benefits from reduced steering effort and a feeling of even greater adjustability and control. In addition, dynamic steering, allowing alteration of the actual ratio of the steering for optimum feel, can be added at extra cost.

The most rigid body shell in the premium sector helps not only to maximise agility in the new A8, but also to boost safety in conjunction with adaptive restraint systems and the new Audi pre-sense system which is fitted as standard.

In its standard form the pre-sense system analyzes the information from the ESP sensors. When they signal maximum brake application or skidding, the control unit intervenes. Depending on the situation, it activates the hazard warning lights and closes the side windows and the sunroof; it also tensions the front seat belts. Electric motors trigger this process, which is reversible - if the situation ends well, the belts are released again.

The system can be expanded at extra cost to include Audi pre-sense front, Audi pre- sense plus and Audi pre-sense rear. These are integrated in the optional adaptive cruise control with stop & go function and Audi side assist systems.

Working with Adaptive Cruise Control stop & go, Audi pre-sense front monitors the traffic in front of the new Audi A8 and supports the driver in multiple stages. The first is a warning signal, and the second a warning jerk in the form of a brief deceleration. If the driver now depresses the pedal, the brake assist system initiates precise braking relative to the preceding vehicle. If the driver remains passive, the third stage follows - autonomous partial braking that slows the A8 at a rate of 3 m/s2. Windows and the sunroof are closed, the hazard warning lights are activated and the seat belts are tensioned.

If the full version of Audi pre-sense plus is on board, a fourth stage comes into play: braking with an initial deceleration of 5 m/s2 followed by maximum braking. This phase is initiated roughly one half second before the collision. While a collision can no longer be avoided in this case, its consequences are greatly reduced - up to impact the A8 has reduced the speed by about 25mph.

The Audi pre-sense rear system mitigates the consequences of a rear end collision. Here, too, it closes the windows and sunroof, tensions the seat belts and moves the memory front seats into the optimum position for passenger protection.

In this safe haven, A8 passengers are surrounded by high-quality workmanship showing attention to the smallest detail, and of course the leading edge technology that defines the Vorsprung durch Technik brand. Swathed in supple Valcona leather, shielded from the elements by double glazing and bathed in soothing LED ambient lighting the interior's highlights include the Audi Parking System Plus, DAB digital radio, four-zone climate control, Audi Music Interface iPod connection, MMI Touch infotainment incorporating HDD satellite navigation with predictive route technology, cruise control and a keyless go system.

Two specification levels will be available to UK A8 customers - SE and SE Executive - the latter adding to this equipment list features such as electrically operated boot closing, the Audi Parking System Advanced with rear parking camera and larger 19-inch wheels in place of the 18-inch design fitted to SE models.

To create an even more exceptional looking A8, customers will be able to specify all-LED headlights in place of the standard Xenon set-up, and for even greater opulence five-mode seats with ventilation and massage function, a rear seat entertainment package and a 1,400-watt Bang & Olufsen audio system.

Online connectivity, night vision assist capable of marking out pedestrians, Audi side and lane assist and Audi pre-sense expansion packages will also be available to further enhance this technological tour de force.

New Audi A8 SE Models

Engines

Power

Transmission

Basic RRP

Total RRP

Recommended OTR

4.2 FSI quattro

372PS

8-speed tiptronic

£51,736.17

£60,790.00

£61,640.00

3.0 TDI quattro

250PS

8-speed tiptronic

£45,914.89

£53,950.00

£54,760.00

4.2 TDI quattro

350PS

8-speed tiptronic

£53,480.85

£62,840.00

£63,690.00

SE Executive specification will carry a premium of £2,550 in each case


The Audi brand exceeded the milestone 100,000 sales mark in the UK in 2007 and 2008. Globally, the brand exceeded 1 million deliveries for the first time in its history in 2008. With its programmes for both road and race cars the brand continues to maintain its upward trajectory. On the road it has extended its reach into important new segments with new models such as the A5 Sportback, the Q5, the TT RS and the R8 5.2 FSI quattro, and in the near future will break further new ground with the A1 compact hatchback and the Q3 compact SUV. On the race circuit Audi Sport has contested the Le Mans 24-hour marathon eleven times since 1999, achieving a podium finish on all of these occasions and outright victory a total of 8 times.

 

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 Paulds Paulds
Actually, I´m dissapointing... I had high expectations about this one, and it was another bland design... I thought it would be more agressive... just a big A4, what a shame...
December 1, 2009 10:19 pm
 McNamara68 McNamara68
not really sure why you would expect something exciting and revolutionary when they've been following the same design philosophy for decades. audis have evolved the least, design-wise, of the major luxury marques over the last quarter century. that's the way it will remain, no basis to think it will change.
December 2, 2009 12:35 am
 joshg_5 joshg_5
I straight up don't like Audi more and more with every new car that's come out since 2007... (With the exception of the Q7, and the R8 and it's derivatives obviously) Used to be a fan of all they had to offer, but everything they now produce looks Japanese, bloated, and plain. To quote Paulds: "Just a big A4" Very weak.
December 1, 2009 10:44 pm
 sub39h sub39h
not a fan of the looks, but the power figures (especially when considering the CO2 emissions) are very impressive. no V12 TDI tho? i'm disappointed Audi... tho maybe the best is being saved for last.
December 1, 2009 11:09 pm
 effington effington
its elegant... but its not amazing... i do like it, however i think audi are dividing this from the up coming A7 by making the 8 reserved, whereas the A7 will be a more daring sports derived super saloon. for its in a new segment, and does not have to correlate with previous models... i look forward to it... especially if it gets an interior like this, a bit of a departure from the norm, but still very nice!
December 1, 2009 11:49 pm
 jerry05cod4 jerry05cod4
I get what you're saying but audi can't afford to go "conservative" on what is suppose to be their signature car (A8), the one that makes a statement to BM, MB,n Jag and most importantly Us, the public... instead they failed miserably with the styling and they even failed at what they do best, interiors, although the interior is nice the 7series beat them this time on that department and every other aspect as well.
December 1, 2009 11:59 pm
 Phantom Phantom
I was hoping for a revelation, but all I got is an elongated Audi A4 :( Oh well, I guess I'll have to see it in the flesh to fully appreciate it. Loving the interior, though!
December 2, 2009 12:24 am
 dbehmoaras dbehmoaras
Something tells me that the A8, although it may not look special here (I happen to disagree, but whatever), will look so much better on the street, seen directly by the eye rather than in a picture. The Panamera was the exact same for me.
December 2, 2009 1:27 am
 catchmyshadow catchmyshadow
fantastically understated car. the interior is a dream !
December 2, 2009 1:40 am
 fattychrisbmw fattychrisbmw
u must have gone crazy trying to compare this garbage with panamera.. panamera is a piece of art and technology combined... but this crap is just a piece of stupidity and unoriginality combined... just by looking at its head light make me laugh.. not to mention about its cheap interior and mediocre design.. they want to establish the direction of using same design for all their cars like how porsche does... but i am sorry to say that audi made all their cars look like crap and so unwanted by doing this but porsche made all their cars a real classic...
December 2, 2009 1:42 am
 2010S5 2010S5
Cheap interior..you must be kidding. Please describe in what aspect exactly this car has a cheap interior. It's much better than anything BMW and Mercedes are coming out with these days. And I have to add, you must have gone crazy trying to compare a hearse to this A8.
December 2, 2009 2:40 am
 fattychrisbmw fattychrisbmw
first of all, the interior is copied straight off from S-class.. and it's using a lot of cheap looking plastic buttons.. it just reminds me of lexus instead of european high end sedan... regarding your remark about panamera.. ignorance is bliss... congratulations..
December 2, 2009 3:01 am
 2010S5 2010S5
You clearly don't know what an S class interior looks like. This interior is an evolution of the current A8's interior. Ignorance is bliss? Same to you.
December 2, 2009 4:22 am
 Uptohere Uptohere
Well done Audi. BMW go home.
December 2, 2009 1:39 pm
 dbehmoaras dbehmoaras
You're just a fanboy. The interior is way better than the S-Class and just as good if not better than the 7er. And the Audi line-up looks way better than the Porsche lineup for sure. And even so, the Panamera is not up against the A8, it's up against the upcoming A7, which will again trump the Panamera. You also completely misunderstood what I said about the Panamera. What I said was that the Panamera looks a lot better in person than in photos, and this will probably be the case with the A8. And it's definitely not a piece of stupidity because the engineering of the car is superior to all the others in its class. The worst part is, you don't like it because you don't understand it. It's not supposed to be some wackjob car. It was designed to be quiet and conservative, and that's what it is. What Audi did was keep to its mantra. It's a shame that fanboys have to be so ignorant and stubborn.
December 2, 2009 3:42 pm
 Phantom Phantom
What do Americans know about high-quality interiors? Look at those American cars, save the European division :( And as far as I know, Mercedes S-Class has the highest quality of materials inside. The Audi A5 has some cheap bits of materials in its interior.. Let's hope Audi kept its high standard when making the interior for this car.
December 3, 2009 2:06 am
 mint mint
what would it look like without the number plate on the front?, which is not required in my parts. it would be quite shocking with all that grill exposed. the styling cues are very disproportionate to the overall size of the car, a very poor effort.
December 2, 2009 2:18 am
 BavarianMS BavarianMS
Way to plain. And like most said. Over-sized A4. They need to put more effort into design.
December 2, 2009 2:46 am
 nederina nederina
I got a feeling that this car isn't all-new. Remember, it is VW-Audi Group. They're known for producing its cars on either various platform and seldom on new ones unless it is a high volume seller. The latest car is just a re-bodied A8 with silly LED headlights. So it is really is a Golf 5.5 and not a Golf 6 or a Porsche 996 to a Porsche 997. What do you guys think? Audi has lost its mojo
December 2, 2009 3:38 am
 rcw rcw
Just sharing a bit of my thoughts (although nobody asked). The design is starting to grow on me, even though it is still a bit too conservative for me. Was hoping for something more progressive and beautiful. The Audi of the next decade??? Interior seems nice enough. And although Audi has been working on the weight distribution and handling dynamics, the picture of that engine jutting out ahead of the front wheels really doesn't do it for me. The old Audi 5000's had the same set up, but they were so much lighter, it didn't seem to have the same drawbacks.
December 2, 2009 4:32 am
 Bristol411S3 Bristol411S3
I have to agree with the view that the step forward stylistically hasn't been great enough compared to it's predecessor. This feels like the mistake Jaguar made in not making the previous XJ look different enough to the car it replaced so all the other innovations were overlooked. Impressive emissions stats though. I wonder how much better they would be still if Audi ditched Quattro for the base TDI... It's really not needed on that model and adds extra weight.
December 2, 2009 5:30 am
 EZ2Bfast EZ2Bfast
Despite all the pros/cons; likes/dislikes, the A8 seems to be a concept of combining Luxury; Comfort; power-handling; safety and not to forget the efficiency. They've applied the Quatro AWD while put the effort on reducing the weight and squeezes the engines power/efficiency on their Luxury cars production. It's things that has never crossed other brands designer's minds. Good job Audi!!
December 2, 2009 5:32 am
 N20_Purge N20_Purge
WOW, those are the most agressive headlights ever on an Audi. Seeing one in black at night with the LED's on only would make you jizz in your pants.
December 2, 2009 6:00 am
 bjag bjag
whats the new of this car the designer have no time to design they redesign the new A4 & present to the world as new A8 look at new Jaguar XJ its a piece of art not like the Audi piece of shit
December 2, 2009 6:55 am
 MALIKalts MALIKalts
the silver and golden one are having different headlamps wtf is that about
December 2, 2009 6:59 am
 nederina nederina
You have mistaken with the new and the old A8 my friend.
December 2, 2009 7:52 am
 Jazrod Jazrod
No he hasn't - The all LED headlights are different to the Bi-Xenon/LED ones... Upper spec models consist of all LED headlights.
December 2, 2009 8:49 am
 nederina nederina
No what I sarcastically meant was without the fancy light, the car is just an ordinary A8. All of you got duped thinking that it is an all new car but it isn't!
December 2, 2009 9:22 am
 William346 William346
I like this car! Sure it's just a big A4, but at least it's based on car that's actually good looking! I wouldn't say Audi are bland cars, rather I'd use the term conservative. I don't like the way the dash in the A4 is angled around the driver and I had similar concerns that Audi would bring this into the A8, but thankfully they've found sense and designed an interior that is functional and looks good too. I wouldn't be complaining about Audi designs at all when you consider what BMW is doing. The X1 (is that what it's called?) looks like the front of it melted in the sun, the z4 is a collection of mismatched curves. The last 5 series had funny headlights where a bit of the light swept around to the side as if the designers had slipped a paintbrush or something. As for Mercedes, I would buy one in case it broke down on the way back from the dealership or likewise in case a part of the trim in the interior fell off in my hand. They don't build 'em like they used to! At least Audi are consistent, beautifully built, if slightly bland, perfect motorway munching cruisers with a good badge and a good image. My Hat goes off to the designers for resisting the modern day pressure to come up with outlandish and whacky designs (BMW listen up) to attract attention and generate market share.
December 2, 2009 8:06 am
 Razz Razz
I really think Audi is going in the wrong direction ! Ok .. the car is full of technology, cool line, LED .. but it's a long wheel base A6 or a longer A4. How can you compete with the S Klasse or 7 Series when you offer a bigger and more expensive A6? Too bad Audi .. too bad !
December 2, 2009 8:46 am
 kevoluetion kevoluetion
Watch the A8 on www.audi.tv it looks much better than these pictures. I really like the A8 now!!
December 2, 2009 9:45 am
 effington effington
i very much agree... i like it a whole lot more now!
December 9, 2009 12:01 am
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