Zetsche defends Brawn buyout after criticism

 Zetsche defends Brawn buyout after criticism
Mercedes GP PETRONAS 2010 Concept Livery

Daimler chairman Dieter Zetsche has written a letter in defence of Mercedes' decision to take over the Brawn team and rename it Mercedes GP.

A member of the carmaker's Betriebsrat (supervisory board) said this week that amid the economic problems and after Honda, BMW and Toyota pulled out of formula one, Daimler should have instead invested "in better marketing of its real (road) cars".

But in a letter to his colleagues, Zetsche said the plan with Mercedes GP is to enjoy a higher profile in F1 for "under 60 million euros" annually by 2011.

"That is approximately a quarter of our formula one budgets of earlier years," he said in extracts of the letter published by Germany's Auto Motor und Sport.

Zetsche added: "In the future we will attain a greater attention for our brand for a clearly smaller cost."

However, a Daily Telegraph report written by F1 finance experts Christian Sylt and Caroline Reid said Brawn's new owners will actually have to immediately spend 50 per cent more on F1.

 

Source: GMM

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 peterjames7 peterjames7
im more interested to find out what merc is doing with the actual team....are they all keeping their jobs and is the factory goin to germany? if they do get rid of the team it would be such a shame after the sterling job they've done this season, does anyone know what decides a teams nationality? id find it really funny if it was where it was based, and they did keep the factory in britain so if they won a race they'd still play the british national anthem!!! ha ha
November 18, 2009 8:29 pm