McLaren Reveal Plans for World Domination

Pinky and the Brain map out their plans for McLaren

McLaren Automotive is further confirming their plans to sell the company's cars worldwide. Citing a McLaren insider, automotive publication Autocar says the firm has carefully laid out a 12-year plan orchestrating the company's sales and marketing strategy.

“We want to show we are not in this for the short haul,” the source said.

The automaker had previously confirmed their intentions to create a dealership network across Africa, Europe, the Middle East, and North America. By 2011, up to 40 retail outlets will have been created, beginning in the UK and Europe. Eventually, there could be as many as 15 dealerships there, and another ten in the US & Canada.

For the first time, McLaren is confirming their aim to introduce the brand in Hong Kong relatively soon, with an eventual push into China. The worldwide slate of showrooms should all be open to the public by 2021.

However, McLaren needs a global sales force in place by early 2011. Their latest supercar, the McLaren MP4-12C, will go into production by the end of 2010. Sales of the highly anticipated car are expected to start by March 2011.

Source: autocar

McLaren MP4-12C Initial Sales Strong [Video]
(14 comments)
McLaren Details Next Generation of Prototypes [Video]
(19 comments)
McLaren MP4-12C GTR Rendered
(13 comments)
Leno Gets Ride in McLaren MP4-12C Prototype at Top Gear Track [Video]
(5 comments)
2010 McLaren MP4-12C - in Color
(8 comments)

Related Photo Album

(117 photos)

Add a Comment

Comments (22)

newest first oldest first

Subscribe to comments

Renegade

So, how much this thing is gonna cost, after all?

November 17, 2009 3:26 pm

report abuse | reply

2 replies

steelerfan2009

probably less than the LFA.

November 18, 2009 2:55 am

report abuse | reply

Aesthetics

a lot less than the LF-A, probably 30 to 40 percent less

November 18, 2009 3:36 am

report abuse | reply

Well, they better hurry up because the world is going to end in 2012. It must be true because they made a movie about it and everything.

November 17, 2009 3:29 pm

report abuse | reply

2 replies

AutopiaDR

Dude im peeing in my pants laughing. Good one.

November 17, 2009 5:31 pm

report abuse | reply

EDavis

Chinese drivers. 600 hp. The world will indeed end in 2012. At least it will for a few thousand hapless Hong Kong pedestrians with slow reflexes.

November 17, 2009 5:39 pm

report abuse | reply

bILLIONAIRE

haha

November 17, 2009 3:33 pm

report abuse | reply

scratchy996

i'm sure McLaren, like all other British car manufacturers will be a success... until they go bust and are bought by Russians, Malaysians, Arabs, etc.

November 17, 2009 3:41 pm

report abuse | reply

jerry05cod4

best picture ever...hahaha

November 17, 2009 3:51 pm

report abuse | reply

2 replies

carbonfibreguy

lol, it is. Its like the McLarens' the master and the two mice are the associates a.k.a. minions.

November 17, 2009 10:07 pm

report abuse | reply

jerry05cod4

They're Pinky and The Brain. Yes, Pinky and The Brain. One is a genious, the other's insane. They're laboratory mice. They're genes have been spliced. They're dinky. They're Pinky and the Brain, Brain, Brain, Brain, Brain, Brain, Brain, Brain, Brain. Naarfff!!! hahaha loved this show

November 18, 2009 12:49 pm

report abuse | reply

nederina

I love pinky and the brain! Brain is probably Ron Dennis

November 17, 2009 4:26 pm

report abuse | reply

designads

this car sucks comparing to the original. it's just a car, there's nothing special to it. you could slap a TESLA logo on it and it would pass a fast electric car.

November 17, 2009 5:12 pm

report abuse | reply

1 reply

Jamaicandude

This car makes much more sense than the original F1 to McLaren, due to the direction the company is headed. They couldn't build an "F1 2.0" and sell it for the sub-£200k price. Plus, nothing special to it? 3.8 liter V8 with twin turbos (& 8500rpm redline!) making 600hp & 433ft lbs, carbon fiber one-piece tub and body panels (first one piece carbon fiber tub of any production car, which helps make it lighter than the new Ferrari 458 Italia or the Lamborghini Gallardo LP560-4), 7 speed twin clutch gearbox... sounds pretty special to me. This car will appeal to real enthusiasts who will be more interested in how it drives.

November 17, 2009 5:36 pm

report abuse | reply

AutopiaDR

I honestly dont like the fact that it really doesnt generate excitement. There are so many more exotic looking cars out there that have come out after the original McLaren that makes this look a bit bland. I speak only of the design, im sure the performance will be up to the challenge of the original.

November 17, 2009 5:35 pm

report abuse | reply

2 replies

motorjedi

I agree with that. McLaren is having a bit of an identity crisis and doesn't know where to draw the line between 'exclusivity' and good ol' fashioned sales numbers. Its selling point is technology and the ultimate driving experience, but because they've only made two road cars in two decades (even though one was the greatest of all time, and the other was a vulgar piece of show-offery), unlike Ferrari, which has 4 model ranges at any given time, they are not a household name. This will sting them in America - their largest target market - where such cars are bought more for posing than performance. Enthusiasts like myself are more excited about this than the 458 Italia (really, honestly) because of the performance it promises, and the engineering that went into it (yes, including those side intakes) and we will ignore its blandness as a result. Sadly, we will not contribute much to its sales, and Ferrari, Porsche and Lamborghini will win again. I wish McLaren the best with this, it is truly a baby F1 in my eyes.

November 17, 2009 7:28 pm

report abuse | reply

BavarianMS

The front works. The rear kind of works. The side vents are a big no no. They should have redesigned that part of the car. The double gills look bad from my point of view. The performance will shine though.

November 17, 2009 6:04 pm

report abuse | reply

designads

it's just doesn't look like a supercar to me at all. it's like looking at it and saying: "that's it?" I would not put a picture of this car on my wall...

November 17, 2009 6:51 pm

report abuse | reply

ifudge

I agree with AutopediaDR, BavarianMS and designads. jamaicandude, you say real enthusiasts won't be so concerned by its looks, but if mclaren are aiming to create a truly global premium sports car brand the products have to look the goods. ferrari's and lambo's always look amazing. the colour doesn't help. i get that orange pays tribute to the original livery of mclarens F1 cars but it's really not doing it any favours... how much better would this look in silver or black? they should've hired pininfarina to design it. or chris bangle...

November 17, 2009 9:02 pm

report abuse | reply

1 reply

scratchy996

but what is the percentage of real enthusiasts that buy a Ferrari or a Lambo ? most guys i see with those cars are posers. McLaren needs to attract posers too if they want to sell many cars and to do that , they need to make the cars look good. after all , real hardcore driving enthusiasts that don't care about looks or comfort will chose cars like the Gumpert Apollo, Ascari A10, Scuderia , 911 GT3, etc.

November 18, 2009 3:05 pm

report abuse | reply

cush_

For the most part I agree with scratchy996... but there's still quite some difference between a supercar and a full-blown track car.

November 19, 2009 10:48 am

report abuse | reply