Parade of Ferraris through the Emirates [Video]

Watch dozens of Ferraris blast across the UAE

By Alex Ricciuti
November 2, 2009 2:32 PM
Filed Under: European, Ferrari

Ferrari certainly does take the Middle-East market seriously.

Here is a video shot as part of a gala event at the Yas Hotel in Dubai hosted by Ferrari which included lengendary Ferrari race driver Michael Schumacher and current Ferrari Chairman Luca Di Montezemolo.

The video features nearly 100 Ferraris of varying models racing across the United Arab Emirates before pulling into the Yas Marina Circuit to watch a Formula One practice session for the Abu Dhabi Grand Prix, which took place on Sunday November 1.

Leading the parade was Ferrari's latest release, the front mid-engined California.

The event was organized by Ferrari Middle East in parntership with the local Ferrari importer and the Emirates' Ferrari Owners' Club. In attendance were also Ferrari drivers Felipe Massa, Kimi Raikkonen and Giancarlo Fisichella as well as the Italian Ambassador Claudio Doniosi.

Source: Ferrari

Press Release (Click to expand)

Followed by a gala evening of celebration at the Yas Hotel with the Ferrari Chairman Luca Di Montezemolo and Michael Schumacher

Dubai, 30th October 2009 - Almost 100 Ferraris blazed a trail across the United Arab Emirates today. Starting out from Dubai, they ended their journey in Abu Dhabi, taking in the stunning Corniche en route. The cars finally pulled up to the Yas Marina Circuit where the participants watched free practice sessions for the first Abu Dhabi Grand Prix.

The parade was organised by Ferrari Middle East in association with Al Tayer, the official Ferrari importer for the UAE, and the Emirates' Ferrari Owners' Club.

Numbering both new and classic Prancing Horse cars, the parade was led by the brand-new Ferrari California, the Maranello front-engined 8-cylinder that is enjoying great success in the Middle East. The cars also stopped off at the showroom of another Made in Italy icon, Poltrona Frau, which is, of course, the official supplier of the luxury leathers used to trim Ferrari interiors.

Here all the participant had the opportunity to meet the Brasilian driver Felipe Massa. Also taking part in the event was Italian Ambassador Claudio Doniosi.

The parade, in fact, was welcomed in celebratory fashion by the area's entire population.

All of the participants will also be guests at the Evening At the Races, an event organised by Ferrari at the Yas Hotel, where the Chairman of Ferrari Luca di Montezemolo will be present with the 7 times World's Champion Michael Schumacher, the Scuderia Ferrari drivers Kimi Raikkonen and Giancarlo Fisichella and Piero Ferrari. This unique event will be attended by 500 selected guests, including the Prancing Horse's local partners and its clients from the Region.