Make sure you check out this excellent video featuring the BMW M3. The 2:20 video, entitled "Living in the Lights," was directed by Baja 500 winner Mouse McCoy on location in LA.
The video was produced as part of a campaign by production crew Bandito Garage as an effort to drum up more business. The company specializes in "extreme" situations, and promises "a one-stop shop that refines the process of producing industry-leading content for commercials, content footage, branded entertainment, and product placement by servicing all of these needs under one roof."
They certainly pulled out all the stops to make a quality video here. They shot the car itself from at least 15 different angles to gather high quality action footage. Much of this was made possible through Pursuit Systems Division, who provided "state of the art camera cars and gyro stabilized Pursuit Cranes."
However, this video would not be nearly as exciting without the work of a quality editor, who did an excelent job stitching shots together. Clearly inspired by the 1976 Claude Lelouch short, "C'était un rendez-vous," this film truly makes you wish you had that car.
And the girl with the fat wad of cash isn't too bad either.
Press Release (Click to expand)
BMW M3 Races Out of Bandito Garage
Streamlined Automotive Spot Production Used to Create a New Biz Model
CULVER CITY, Calif.--A new film by Mouse McCoy featuring the BMW M3 may do more than relate to the passion of car fans. If you're an advertising agency or client in the automotive world, you may have dreamed of an extreme production environment, a one-stop shop that refines the process of producing industry-leading content for commercials, content footage, branded entertainment, and product placement by servicing all of these needs under one roof. As evidenced by a new BMW ad and print campaign created on spec, this dream has become a reality in the form of the Bandito Garage, a cost-effective, seamlessly-integrated approach to car content and positioning.
Overseen by a pit crew of seasoned Automotive and Production professionals, the Bandito Garage has rolled open its doors in Culver City, under the auspices of full-service media company Bandito Brothers. "Clients are more conscious of the money they spend on advertising - you now have cross-brand shooting at once, and it's hard to define a means of executing it," said Sumer Friedrichs, formerly of Campbell-Ewald, now the Garage's Detroit-based Producer. "As tier one and two advertisers struggle to assemble the spots they need, our model offers a perfect solution. As a producer, I sought a combination of excellence and flexibility. All elements may not be running on a simultaneous calendar but need to connect. We mold the production as needed, with top-of-the-line talent handling everything."
The Bandito Garage is comprised of just such a team. On the production front, Bandito Brothers offers vast expertise mounting complex physical productions for Ford, Mt. Dew, and the US Navy. Known for in-camera action and smooth execution across tough terrain, it has full in-house post-production capabilities encompassing digital asset management, and experience in long form branded content and product-placement. "Our M.O. is to get out in front of a challenging situation and solve problems," said Bandito EP and veteran commercial producer Jeff Rohrer. "We've all been doing this long enough to know how to maximize the client's dollar, integrating the process and offering value, talent and organization."
Vic Huber, who shot the BMW M3 work, is a leader in advertising photography whose notable projects include 20 years with Marlboro Team Penske/Leo Burnett and recent Toyota Venza and Prius-Hybrid launches. Boyd Jaynes has shot award-winning work for Nissan, Infiniti, and countless print publications.
Shelly Ward Enterprises is one of the biggest prep companies in the world, and its Pursuit Systems Division is known for state of the art camera cars and gyro stabilized Pursuit Cranes.
"This entity is born of a typical approach to new business - a problem out there inspires a solution," explained Bandito Brothers COO Max Leitman. "We remove layers of markup, consolidate services, and take a team approach. We put together the team to best execute the project, maintain brand integrity, and keep the money on the screen."
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It's a pretty cool vid, but the CGI can be poor in some areas.