Opel Insignia Confirmed for U.S. as Buick Regal

Copying Opel didn't work for Saturn, what makes GM think this will work for Buick. GM should drop the Buick nameplate from America and keep it in China only.

A nice looking car overall. But the rear end and interior look a bit too similar to Acura.

...other automakers do this all the time such as : VW Golf/Audi A3, Toyota Camry/Lexus ES, and even BMW is getting into the act with the Mini/BMW 0 series. It's about economies of scale and profit...besides the Opel is a good platform and was meant to underpin GM's midsize vehicles worldwide. I would have rather seen Pontiac remain personally but I like this car.

Why have they simply rebadged an Opel Insignia for a Buick Regal? Buick should have developed their own design for the model

Make the Insignia OPC a Buick Regal GNX and I'm in.

Good looking car. Interior is decent aswell.

great car, just don't see how it's going to fit BELOW the lacrosse now that buick has fitted it with a 2,4 liter 4-cylinder engine. gm will probably have to find a cheaper engine for the entry level regal.

by the way, i have to admit i LOVE what gm is doing with the buick brand right now. the lacrosse and enclave are already awesome products... the insignia is a highly praised euro sedan with some mojo in it... and that future astra-based compact looks promising too, not to mention the upcoming mini-enclave EV. and i'm dying to see what they're about to do with the lucerne replacement. hope gm really turns buick into a global brand, by selling it in global markets like europe, asia and latin america... okay, maybe not the insignia/regal, but the rest of line up is about to become interestingly coherent and relevant in a global perspective.

HOT! Say what you will, but you have to admit that this is a plus for the Buick brand. And for GM, it shows that they are listening to consumers. It is not great but, had it not been for bankruptcy, we would not have this (European-born) Regal.

I'm confused. Opel is sold as a chevrolet in south America, Vaxhaull in the UK - (and australia i think), and now Buick in the US? Why do you need the same car with 4 different names? A VW is sold as a VW everywhere, and I think it works better. Outside of the US no one even knows what a Buick is...

I was hoping this awkward montage of 12 or so other designs would stay out of the USA. I love European cars, but not this automotive mutt.

but isnt this car the same size and in the same segment as the Lacrosse? if it is then whats the point?

Do people always need a cut up car with semi-transparent airbags photoshopped in?

I love this car! Especially if they offer it with the opc version with awd and 300 plus horsepower mated to a 6spd manual. I would buy it the first day. Now all GM needs to do is usr the Opel name instead of Buick so we can forget that our grandfathers drove these cars.