Aston Martin's Product Plan to 2012 Revealed

Yes to the cygnet. Make it available in the rest of the world too please! No to the Lagonda. Surely even the janitor at Aston Martin can do a better design than that?

Why?! A small car (as nice as it may be) will kill the heritage.

No it won't. When you can only buy one with the purchase of another model in the range it's not going to "Kill the heritage". The vehicle remains exclusive, crafted and refined. Yet has real world practicality.

Who will buy a IQ for US 30000 ????? No who. Pay twice the amount of IQ so it has a AM badging. May someone who just wants to showoff it key in their hand, Yeah i have an AM NO YOU DON'T its a IQ

And then somone in a real AM will show next to your at the lights then you will hide your head in shame

The Cygnet would have suited the Tickford bagde, although Aston Martin doesn't own it any more.

Some of us want small car convenience in a second car with the design, finish, luxury of premium segment vehicles. Something that is not currently available. The mini is too big, the smart too flimsy. The closest right now would be one of the Fiat 500's with leather. But even that is a plastic palace. I think you will find that demand for such a vehicle in big cities will be sizeable.

I agree with Sideskraper..produced in small numbers there is a market for a Cygnet...although the best thing would've been make a down market sub-brand...but that would cost a lot, so it is probably out of the picture. The rich don't rationalize like the rest of us. It shows: 1. They have enough money to spend $30k on a reworked IQ 2. They are rich and it shows they also care about the environment and they CHOSE to drive a dinky car and leave the polluting DB9 or the S-Class at home(even if they really don't they can pretend to care.) Also like sideskraper said the coolest compact car available (the Fiat 500) is not a pleasant car to sit in. It's not the firt time this sort of upmarket brand co-sharing with a mass produce brand has been done. Look at what Leica and Panasonic has done with their digital cameras. The Leica costs more than the equivalent Panasonic Lumix...but peope still buy it because that little red logo is so desirable. Also...people buy Lexus and you all know it's just a Toyota with better appointments...and look at how well they've been doing.

I have to agree; as long as you can only buy it if you've preciously purchased a "real" Aston Martin.

the Cygnet looks great and will be very desirable- it will be exclusive and I'm sure a fair few will be sold on to non-Aston Martin owners at a profit.