Aston Martin's Product Plan to 2012 Revealed

 Aston Martins Product Plan to 2012 Revealed
Aston Martin

Aston Martin, like most other automakers, is feeling the pinch of the global recession. Nevertheless a good deal of new products will make their way out of its factories. The company's product plans spanning three years have been revealed and will see it attack markets never before entered.

Starting at the bottom the Aston Martin Cygnet could begin production in 2010. The Cygnet is a sub-compact car based on the Toyota IQ but with AM badging and interior. Apparently the mechanicals will not be touched and prices will be about US$32,000 a unit, twice that of the IQ. Currently it seems only Europe will get the Cygnet which Aston is rumoured to need for C02 emissions.

Higher up, the Vantage V12 which already sells alongside the V8 in Europe will be produced in limited numbers. The V12 displaces 6.0-litres and pushes out 380kW (517hp). The US is already confirmed for very few of these in 2010.

The DB siblings (DB9 and DBS) should benefit from minor changes but not many. What's probably the biggest news as far as volume goes is the four-door Rapide which has a 6.0-litre V12 worth 350kW (476hp) and 600Nm of torque. US deliveries are expected next spring and only those willing to shell off around US$230,000 for one can get on the waiting list.

Despite previous reports, Aston Martin CEO has confirmed the return of the Lagonda name and so far all we've seen is that strange-looking concept model from the 2009 Geneva Motor Show. The US may not be one of its destinations but countries like Russia and China will certainly get it. We could see the Lagonda as early as 2012.

Last but not least the most exclusive Aston Martin ever begins production at the end of the year. The 700hp-plus One-77 will sell for US$2 million each and ship to only 77 lucky buyers. As far as we know the only other production car with an official price tag that high will be the future Natalia from the house of Alfred DiMora.

 

Source: AutoNews (sub req)

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 sideskraper sideskraper
Yes to the cygnet. Make it available in the rest of the world too please! No to the Lagonda. Surely even the janitor at Aston Martin can do a better design than that?
October 6, 2009 1:38 pm
 TheAlchemist TheAlchemist
Why?! A small car (as nice as it may be) will kill the heritage.
October 6, 2009 4:13 pm
 sideskraper sideskraper
No it won't. When you can only buy one with the purchase of another model in the range it's not going to "Kill the heritage". The vehicle remains exclusive, crafted and refined. Yet has real world practicality.
October 6, 2009 4:27 pm
 mn07 mn07
Who will buy a IQ for US 30000 ????? No who. Pay twice the amount of IQ so it has a AM badging. May someone who just wants to showoff it key in their hand, Yeah i have an AM NO YOU DON'T its a IQ
October 6, 2009 4:45 pm
 mn07 mn07
And then somone in a real AM will show next to your at the lights then you will hide your head in shame
October 6, 2009 4:46 pm
 ExoticCarOwner ExoticCarOwner
The Cygnet will ruin AM. They should have opened a subsidiary brand and manufactured a smart car competitor under a seperate name while simultaneously assisting the companys avg MPG and CO2 emmissions.
October 6, 2009 7:41 pm
 Bristol411S3 Bristol411S3
The Cygnet would have suited the Tickford bagde, although Aston Martin doesn't own it any more.
October 6, 2009 8:58 pm
 sideskraper sideskraper
Some of us want small car convenience in a second car with the design, finish, luxury of premium segment vehicles. Something that is not currently available. The mini is too big, the smart too flimsy. The closest right now would be one of the Fiat 500's with leather. But even that is a plastic palace. I think you will find that demand for such a vehicle in big cities will be sizeable.
October 7, 2009 1:02 am
I agree with Sideskraper..produced in small numbers there is a market for a Cygnet...although the best thing would've been make a down market sub-brand...but that would cost a lot, so it is probably out of the picture. The rich don't rationalize like the rest of us. It shows: 1. They have enough money to spend $30k on a reworked IQ 2. They are rich and it shows they also care about the environment and they CHOSE to drive a dinky car and leave the polluting DB9 or the S-Class at home(even if they really don't they can pretend to care.) Also like sideskraper said the coolest compact car available (the Fiat 500) is not a pleasant car to sit in. It's not the firt time this sort of upmarket brand co-sharing with a mass produce brand has been done. Look at what Leica and Panasonic has done with their digital cameras. The Leica costs more than the equivalent Panasonic Lumix...but peope still buy it because that little red logo is so desirable. Also...people buy Lexus and you all know it's just a Toyota with better appointments...and look at how well they've been doing.
October 7, 2009 3:15 am
 Decypha Decypha
I have to agree; as long as you can only buy it if you've preciously purchased a "real" Aston Martin.
October 7, 2009 5:33 am
 joelynn joelynn
the Cygnet looks great and will be very desirable- it will be exclusive and I'm sure a fair few will be sold on to non-Aston Martin owners at a profit.
October 7, 2009 7:06 am
 sideskraper sideskraper
On further thought, I think they'd have to. Otherwise people would resell them at a premium and Aston would lose out on a huge chunk of profit. Toyota will be keeping a close eye on this project and it's success. Depending on how the Cygnet goes, a Lexus vehicle based on the iQ wouldn't be too far fetched. The same could be said for Fiat using the 500 platform on another brand in their portfolio. It seems inevitable.
October 7, 2009 10:13 am