A new, extended version of the BMW "Jump for Joy" spot surfaced on YouTube. The new version does its best to lightly mock Audi, by calling BMW drivers and passengers a little more hip, and athletic.
As the company says, don't try this at home. But we are tempted to try jumping our bikes into the back a 5-series GT.
Watch the two-minute long video and let us know what you think below.
BMW 'Jump for Joy' Commercial Takes a Shot at Audi [Video]
By Zack Newmark
October 6, 2009 2:58 PM
Filed Under: BMW, German
Comments
catchmyshadow
October 6, 2009 3:00 PM
i am an Audi driver but i actually like the commercial :D
TheSilentKnight
October 6, 2009 3:06 PM
I guess this is what they call the first shot of war. I'll be eager to see what Audi's response to this will be; and whether Mercedes will be brought in on the act aswell.
wjaprep
October 6, 2009 10:10 PM
nah, Audi shot the first bullett with those "old luxury is dead" commercials and "Meet the Beckers"
McNamara68
October 7, 2009 11:52 AM
i don't think i've ever seen MB respond to this type of thing. it's kind of like Jay-Z not responding to the Game or like when your 4 year old nephew tells you he's going to beat you up. they're the king, and they know it, responding only tarnishes the throne . . .
kimbo
October 6, 2009 3:21 PM
this is really stupid commercial. Audi vs. BMW? I'd take the Mercedes.
orlandocroccia
October 6, 2009 3:23 PM
LOL, only the ones that are great have haters! BMW make excellent cars! Audi also, but it needs to eat a little more to get to BMW!
eeoikari
October 6, 2009 3:42 PM
Funny, wouldn't try that by myself though. Feels kind of response to Audi's Meet the Beckers videos. Interesting to see if there's more to come from either BMW or Audi.
Edited by user on October 6, 2009 at 3:42 PM
alessandro
October 6, 2009 3:52 PM
Ok!Tell me now who actually won. People who are in or that guy who opens doors before entering?
popilirol
October 6, 2009 3:58 PM
Very nice commercial. Actually funny. I like it. And those haters should get lost.
SkinnerY2K
October 6, 2009 4:01 PM
LOL, free advertising and screen time for Audi, bet they're well chuffed
kimbo
October 6, 2009 4:26 PM
as someone pointed on the YT comments - they haven't used new Audi A4 cause it looks too brilliant, and they put the old one, lol.
AUDI 4ME
October 6, 2009 4:36 PM
This is a bit dumb. Why go through all that effort to get into a car?...just pull on the handle...that works...
Edited by user on October 6, 2009 at 4:36 PM
ExoticCarOwner
October 6, 2009 11:50 PM
because BMW over complicates every function of their vehicles, so much so that the door handle is no longer even an option.
mojtaba2
October 6, 2009 4:38 PM
If BMW guys are man enough let them face Mercedes Benz...BMW is my last choice between Mercs, Audis and BMWs....and by the way i have driver all these cars in case you want to know!
jrcsh6
October 6, 2009 5:41 PM
yea bmw is kinda off course. audi has better stuff right now but i think benz does trump them both. not quite as sporty but leagues ahead in style and comfort while at the same time giving a fun enough drive. unless on a race circut i'll have a benz, then an audi then a bmw.
goofyentj
October 6, 2009 4:54 PM
it seems like ever since that AUDI A4 vs. BMW M3 billboards on Santa Monica Blvd here in Los Angeles, they are keep going at each other...;;;
catchmyshadow
October 6, 2009 5:36 PM
it actually started with a 2006 BMW commercial:
http://keepitrealradio.files.wordpress.com/2008/09/car1.jpg
and Audi reacted with this:
http://www.funnymos.com/funny-pictures/audi.jpg
michaelangellis
October 6, 2009 5:36 PM
I am an Audi fan .... but I just can't wipe the smile off my face; admire BMW for their sense of humour.
very funny
v1p3r
October 6, 2009 6:01 PM
which is dumb because Le Mans has absolutely fukall to do with the car of the year competition
catchmyshadow
October 6, 2009 6:26 PM
so has the M3 with a normal A4:
http://www.webdesignbooth.com/wp-content/uploads/2009/07/audi-vs-bmw-advertising.jpg
:D
Mike.F1
October 6, 2009 7:29 PM
One of the worst commercials I have ever seen - I will not get those two wasted minutes back
TheAlchemist
October 6, 2009 8:01 PM
Agreed, dumb commercial. Now the Audi one "a car for people who can park themselves" aimed at Lexus, that was brilliant!
wjaprep
October 6, 2009 10:17 PM
Good. It's about time someone stuck a foot up Audi's as... erm... exhaust, theyve been mighty cocky w/ their ads lately (meet the Beckers, old luxury dead, tht commercial where the W204 turns into the A4, the bullboards in Cali...)
good job Beemer.
out4ride
October 6, 2009 11:34 PM
Very funny. I laughed so much I had to take a dump. Then I started to think this may accually hurt BMW. Just think how special off a person u have to be to own one. Looks like anyone can drive Audi but not evryone can even get inside BMW :(
mojtaba2
October 7, 2009 12:54 AM
BMW should mind its own business...such stupid commercials wont downgrade Audi, on the contrary it shows how fool BMW ppl are
McNamara68
October 7, 2009 11:53 AM
it's kind of entertaining
Edited by user on October 7, 2009 at 11:55 AM
Moko
October 7, 2009 6:46 AM
i liked this one but it i snot bmw like, because they have gained their status by only working on their craft and not minding others, on the other hand audi thinks that by barking and cry like a baby they woul dget attention which they did, even tried to go after ferrari come on...im not big on bmw design but when it comes to driving , they will always get my money hands down. @jrcsh6, i respect your choice but audi is mostly going at bmw becuase let's face, mb is not has avant garde as it used to be, hell i see alot of other brand cues in mb at least they still got the elegant element going for them.
joelynn
October 7, 2009 12:43 PM
So BMW's are so difficult to drive you need a serious workout before you can go? Only the extremely fit can handle them?
McNamara68
October 7, 2009 11:19 PM
yeah, the flexibility is not really needed for getting into the car, it's the navigating iDrive that requires it
masterns
October 8, 2009 8:32 PM
I THINK BMW IS SO AFFRAID OF AUDI SO THEY ALWAYS POINTING THAT THEY ARE MUCH BETTER BUT THE PROBLEM IS THAT IN THE REAL LIFE BMW SUCKS
masterns
October 8, 2009 8:45 PM
ONE DAY SOON BMW WILL BECOME A PART OF BIG VW FAMILY AND THEN BECOME A REAL GOOD CAR
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