A new, extended version of the BMW "Jump for Joy" spot surfaced on YouTube. The new version does its best to lightly mock Audi, by calling BMW drivers and passengers a little more hip, and athletic.
As the company says, don't try this at home. But we are tempted to try jumping our bikes into the back a 5-series GT.
Watch the two-minute long video and let us know what you think below.
BMW 'Jump for Joy' Commercial Takes a Shot at Audi [Video]
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Comments (45)
TheSilentKnight
I guess this is what they call the first shot of war. I'll be eager to see what Audi's response to this will be; and whether Mercedes will be brought in on the act aswell.
October 6, 2009 11:06 am
wjaprep
nah, Audi shot the first bullett with those "old luxury is dead" commercials and "Meet the Beckers"
October 6, 2009 6:10 pm
McNamara68
i don't think i've ever seen MB respond to this type of thing. it's kind of like Jay-Z not responding to the Game or like when your 4 year old nephew tells you he's going to beat you up. they're the king, and they know it, responding only tarnishes the throne . . .
October 7, 2009 7:52 am
kimbo
this is really stupid commercial. Audi vs. BMW? I'd take the Mercedes.
October 6, 2009 11:21 am
orlandocroccia
LOL, only the ones that are great have haters! BMW make excellent cars! Audi also, but it needs to eat a little more to get to BMW!
October 6, 2009 11:23 am
eeoikari
Funny, wouldn't try that by myself though. Feels kind of response to Audi's Meet the Beckers videos. Interesting to see if there's more to come from either BMW or Audi.
October 6, 2009 11:42 am
alessandro
Ok!Tell me now who actually won. People who are in or that guy who opens doors before entering?
October 6, 2009 11:52 am
popilirol
Very nice commercial. Actually funny. I like it. And those haters should get lost.
October 6, 2009 11:58 am
JDSkinner82
LOL, free advertising and screen time for Audi, bet they're well chuffed
October 6, 2009 12:01 pm
kimbo
as someone pointed on the YT comments - they haven't used new Audi A4 cause it looks too brilliant, and they put the old one, lol.
October 6, 2009 12:26 pm
oneighturbo
Ok as a commercial. I wouldnt really call them portraying hip, young, athletic though. More like circus clowns practicing. There is no hit on Audi either, only the advertising like SkinnerY2K said. Purely nothing about driving and nothing about reality. Next.
October 6, 2009 12:28 pm
AUDI 4ME
This is a bit dumb. Why go through all that effort to get into a car?...just pull on the handle...that works...
October 6, 2009 12:36 pm
ExoticCarOwner
because BMW over complicates every function of their vehicles, so much so that the door handle is no longer even an option.
October 6, 2009 7:50 pm
mojtaba2
If BMW guys are man enough let them face Mercedes Benz...BMW is my last choice between Mercs, Audis and BMWs....and by the way i have driver all these cars in case you want to know!
October 6, 2009 12:38 pm
yattaman55
yea bmw is kinda off course. audi has better stuff right now but i think benz does trump them both. not quite as sporty but leagues ahead in style and comfort while at the same time giving a fun enough drive. unless on a race circut i'll have a benz, then an audi then a bmw.
October 6, 2009 1:41 pm
goofyentj
it seems like ever since that AUDI A4 vs. BMW M3 billboards on Santa Monica Blvd here in Los Angeles, they are keep going at each other...;;;
October 6, 2009 12:54 pm
catchmyshadow
it actually started with a 2006 BMW commercial:
http://keepitrealradio.files.wordpress.com/2008/09/car1.jpg
and Audi reacted with this:
http://www.funnymos.com/funny-pictures/audi.jpg
October 6, 2009 1:36 pm
pmhayford
I am an Audi fan .... but I just can't wipe the smile off my face; admire BMW for their sense of humour.
very funny
October 6, 2009 1:36 pm
v1p3r
which is dumb because Le Mans has absolutely fukall to do with the car of the year competition
October 6, 2009 2:01 pm
catchmyshadow
so has the M3 with a normal A4:
http://www.webdesignbooth.com/wp-content/uploads/2009/07/audi-vs-bmw-advertising.jpg
:D
October 6, 2009 2:26 pm
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