GM to close Saturn after Penske pulls out of deal
By Zack Newmark
October 1, 2009 3:32 PM
Filed Under: American, Corporate/Financial, General Motors, Industry, Saturn
General Motors has announced that they will close Saturn after the Penske Automotive Group pulled out of negotiations for the brand. Closing Saturn will result in the loss of 13,000 jobs, and could mean the shuttering of 350 dealerships.
The decision stunned employees and dealers who were unaware of any problems in the ongoing negotiations.
In a statement released yesterday, GM President and CEO Fritz Henderson said that Penske made the decision to end talks with GM not because of either GM, Saturn, or their retail network, but rather it was because of the inability to source new products beyond what it had asked GM to build on contract."
Although GM was going to produce three Saturn models for a transition period, Penske was unable to find a manufacturer to takeover. In a recently released statement, Penske says they had an agreement with another automaker, but that company dropped out of the deal.
Penske refused to name the prospective manufacturer. However, Renault Chief Operating Officer Patrick Pelata said today that his company was in talks with Penske, and the two sides were unable to come to terms.
There is also some speculation that members of the board for General Motors wanted Saturn closed instead of sold. The concern was that a new owner would be able to turn Saturn into a competitive brand.
Still, the closure of the dealerships will cost General Motors dearly at a time when they have precious little available cash. The company said they will provide Saturn dealers with cash to clear out their inventories and close their franchises by October 2010.
Owners of Saturn vehicles will still be able to have their vehicles serviced at GM dealerships once the dismantling is complete.
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Comments
As for Saturn this blows, In Penskes hands Saturn had an oppertunity to become something great...in the end idiots prevail.
Edited by user on October 1, 2009 at 4:07 PM
Edited by user on October 1, 2009 at 5:24 PM
Fishes,
Narco.
Edited by user on October 1, 2009 at 4:35 PM
here's really hoping that some innovative, creative chinese, russian or indian company with lots of money a few brand issues go ahead and give that brand a future.
I don't have much sadness for the passing of Pontiac other than for those who have lost jobs. There wasn't anything very unique there that couldn't be had at other GM divisions (or Toyota in the case of the Vibe/Matrix). At least Saturn was finally offering something "unique" compared to other divisions (Opels).
I don't know what SilentKnight means by Pontiac contributing 9% of GM's total North American output. Is that 9% of all units built or a 9% contribution to "profit"? Either way, it doesn't sound like a strong enough number to keep them, but it is hard to say without data on the other divisions. I'm sure they did better than Hummer.
A lot of Pontiacs ended up in rental fleets, which doesn't enhance resale or desirability. Keeping them because of the glory of the Trans Am or GTO doesn't make a lot of sense. At best, those are low-volume niche vehicles during times when brands need to position themselves as being environmentally responsible. In another ten years, a kid who was ten years old when the original GTO came out will be nearly 70. It's a dwindling market.
Edited by user on October 2, 2009 at 10:58 AM
Pontiac on the other hand really shouldn't have been removed from the new GM.
Edited by user on October 3, 2009 at 12:21 AM
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Edited by user on October 1, 2009 at 3:39 PM