2010 Ford Figo Revealed in India

2010 Ford Figo
2010 Ford Figo

Ford made a major announcement when company CEO Alan Mulally told the world about its new small car. The vehicle is called the Figo and it will be manufactured at Ford's plant in Chennai, India. Furthermore the country is set to become a major regional small-car hub for the blue oval after undergoing a US$500 million transformation, thereby increasing its annual capacity to 200,000 units. The plant will be geared to produce diesel and petrol engines, both for the domestic vehicle market and for export within Ford's Asia Pacific and Africa region.

"Our exciting new Ford Figo shows how serious we are about India," said Mulally. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."

Based on the fifth generation 2008 Fiesta, the Figo is targeted to the small car B-segment which in India accounts for 70 percent of the new vehicle market.

Its design philosophy follows the brand's new kinetic language. From the front grille to the sculptured lines the styling is modern and reflective of current models like the Mondeo and the Fiesta. The latter also shares some technologies with the Figo.

Published Sep 23rd, 2009 11:38pm By Thami Masemola
Posted in:


  • Ford Motor Company President and CEO Alan Mulally today revealed the much-anticipated new car to be produced in India. Called the new Ford Figo, the car was unveiled at a press event in Delhi as a major addition to the Ford India brand portfolio.
  • Mulally's visit underscores the strategic importance of India in Ford's future plans. He stated the new Ford Figo is designed and engineered to compete in the heart of the domestic India car market.
  • The new Ford Figo will be manufactured at Ford's expanded integrated manufacturing facility near Chennai, which is undergoing a $500 million transformation to become a regional centre of excellence for Ford small car production.
  • The importance of Ford Figo extends beyond India's borders. Ford's investment in its Chennai plant gears it for eco-friendly volume production and positions Ford India to become a major export producer.

DELHI, India, Sept. 23, 2009 - India's role as an important player in the future of Ford Motor Company's international strategy was underscored today when the company's President and CEO, Alan Mulally, unveiled an all-new car targeting the heart of the Indian car market - the new Ford Figo.

The Ford Figo, a new nameplate and a fresh face on the Indian market, signals Ford's intention to compete in India's largest and most important small car market segment.

Ford Figo is the result of a significant Ford investment commitment to expand its plant near Chennai for volume production as a small-car centre of excellence regionally. Ford's $500 million investment has doubled the plant's production capacity to 200,000 units per year and introduces major advances in high-quality automation and innovative, eco-friendly production techniques.

"Our exciting new Ford Figo shows how serious we are about India," Mulally said. "It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value."

Ford Figo is designed and engineered to compete in India's small car segment, which accounts for more than 70 percent of the new vehicle market. It leverages Ford's small-car platform architecture, sharing underlying technology with the Ford Fiesta, already familiar to Indian drivers.

New Shape, Solid Foundation
Today's press conference in Delhi was the first public preview of the exterior design of the new Ford Figo. Ford is reserving further details about the vehicle until closer to its production launch early in 2010.

Design-conscious Italy inspired the new Ford Figo's name. Figo is colloquial Italian for "cool."

Sharing key elements of Ford's kinetic design language with vehicles like the globally renowned Ford Focus, Ford Mondeo and the Ford Fiesta, Ford Figo features a fresh, contemporary shape that will be a distinctive alternative to traditional brands in this segment. The design language conveys a dynamic spirit of energy in motion.

Quality, substance and generous proportions are clearly evident in the design of the new Ford Figo, which features a solid stance, an invitingly large interior and a vibrant, youthful character. Its package is right-sized for the market, which is predominated by congested urban driving conditions.

From its modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear, Ford Figo is filled with kinetic design touches. These also include sculpted shapes to the body side - chiseled front fenders, a "comet tail" undercut in the doors and additional light-catching sculpting in the lower bodyside - which combine to communicate the solidity, substance and protective safety of its design.

The bold graphic of Ford Figo's large side window shape is another key kinetic design feature hinting at the comfort and spaciousness awaiting occupants' front and rear. The side window graphic is executed with a blacked-out B-pillar, an elegant design touch that unifies the side windows into one shape visually.

With its wheels positioned at the four corners of the vehicle with minimal overhang, Ford Figo's bold wheel arches self-assuredly signal its agility and solidity.

"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," said Michael Boneham, president and managing director, Ford India. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."

New Ford Regional Production Centre
The introduction of the new Ford Figo marks a significant shift for India's role in Ford's strategy. Transformed with a production capacity of 200,000 units, the integrated Chennai manufacturing facility is now positioned as a Ford regional centre of excellence for small-car engineering and production.

Ford Figo models will be produced at the plant for export to international markets. The plant is also being groomed to produce diesel and petrol engines for local vehicle production and export within Ford's Asia Pacific and Africa region.

With more automation and high-tech new facilities, the new site reflects the latest Ford manufacturing processes globally and pioneers new technologies for Ford and India. Created with a "best of the best" approach, it has been benchmarked against other competitive facilities globally, as well as the current volume manufacturers in the Indian market, for quality and production efficiency.

The transformed plant introduces eco-friendly production techniques like its new Three-Wet High-Solids paint process. This approach produces beautifully painted vehicles with three wet coats - primer, base coat and clear coat - of high solids-content paint applied one after the other without oven curing between coats. A first for India, it produces fewer carbon dioxide emissions and reduces volatile organic compounds emissions by about 20 percent compared to current medium-solids solvent-borne paints. Use of high-solids content results in a paint finish with high levels of gloss and depth of colour which is more resistant to scratches and stone chips.


Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2,300 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. For more information, visit www.india.ford.com.


Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (14)

fordfigo fordfigo
Get all your queries on the new Ford Figo answered on the official Ford blog for Ford Figo at http://www.drivingford.in
Nov 18th, 2009 12:07am
0 0
hubix_mt hubix_mt
Considering it's for developing markets, if the price is low, it should be better than some other Indian offerings!
Sep 24th, 2009 8:27pm
0 0
I think its supposed to be priced close to the smaller city cars like the Hyundai i10. The most important thing is they used a good car as a starting point.
Sep 24th, 2009 11:50pm
0 0
teuton teuton
Who are Ford kidding? Good one though it isn't April!
Sep 24th, 2009 7:09pm
0 0
BabyMilo BabyMilo
Ke Figo not
Sep 24th, 2009 4:36pm
0 0
motorjedi motorjedi
International manufacturers find India and SE Asia great places to do this kinda thing - sell the old and new versions side by side as 2 separate cars. They do it with the Mitsubishi Lancer n Pajero, Suzuki Alto n WagonR, Hyundai Santro(Atos), Getz and Accent, and now this. It's because most of us (yes, I'm Indian - from India) appreciate practicality and value for money far more than styling and modernity. And yes, our roads are rubbish so cars don't last long, so we don't have much of a second-hand market, so it makes sense to make tougher, cheaper new cars - even if they aren't new. Although I don't belong to this 'most' category and I hate the idea of being given generation(s)-old cars. I find it insulting. They will sell the new Fiesta (both in saloon and hatch form) in India soon, but it's bound to cost more than twice as much as this Figo thing. Ugh.
Sep 24th, 2009 8:48am
0 0
fatter1 fatter1
I'm Indian (but British though because I was born here) and I think this is a perfect car to send there. They probably wanted to use this shape because it's gotta be designed to deal with rough stuff. And cheaper than the old Fiesta too most probably. It speaks for itself.
Sep 24th, 2009 8:31am
0 0
theoldman theoldman
why can't they just make the new fiesta in india? why an updated version of the old fiesta?
Sep 24th, 2009 7:01am
0 0
122 122
Cost, cost and cost. The traffic jams are already bad enough as it is. And this old Fiesta isn't a bad car.
Sep 24th, 2009 1:58pm
0 0
Renegade Renegade
It looks a bit boring and small, but since it's for India, it could work.
Sep 24th, 2009 6:34am
0 0
ivanadrive ivanadrive
It's the old Fiesta alright, but heavily updated inside and out.
Sep 24th, 2009 5:48am
0 0
vertigobike vertigobike
Luís FIGO!! eh eh :-D Obrigado
Sep 24th, 2009 5:11am
0 0
tsiebrand tsiebrand
"Our exciting new Ford Figo..." Don´t make me laugh!! Old Fiesta with a new front! Ohh, how exciting.
Sep 24th, 2009 5:11am
0 0
I guess its ok, since its supposed to be an affordable entry-level car.
Sep 24th, 2009 1:17pm
0 0