Lamborghini Reventon Roadster Promo Video
By Zack Newmark
September 18, 2009 7:35 PM
Filed Under: European, Lamborghini, Special Editions, Supercars
A two-minute video featuring the Lamborghini Reventon Roadster has just been released, but don't expect to see too much of the car in the clip. In what looks more like a perfume commercial from the 1980s, the somewhat confusing video breaks down several longshots that have better odds of happening over ownership of the car.
Odds of giving birth to a Nobel Prize winner are one in eighty thousand, while only one out of every two million will reach the summit of Mount Everest. Crocodile attack? One in thirty-five million.
What about owning the Roadster? One in seven hundred million, according to the uninspired commercial.
The sad thing about the spot is that it tries so hard to brand the car as exclusive, that it saps almost all desire to actually consider ownership. Simple is good: show the car on the road, tell me how awesome the 661 horsepower car is, then tell me that no more than 20 will be produced. Ever.
Hopefully, ad agency Philipp und Keuntje will go back to the drawing board on this video, which was used to introduce the supercar in Frankfurt. Disagree? Let us know by leaving a comment.
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Comments
Edited by user on September 19, 2009 at 3:05 AM
Odds that Philipp und Keuntje will produce a new ad for Lamborghini based on the opinion of a dirt-poor college student with a part-time job living in Texas:
One in 645,237,985,659,344,875,962,735,646,769. To the fifth power.
Also, the name of this ad agency, Philipp und Keuntje, and its relationship to this car makes me wonder...
What are the odds that the person who buys this car based solely on its exclusivity while ignoring its speed, brutal power and handling capabilities applies to have the word "KEUNT" on his personalized license plate?
1 in 2.
Edited by user on September 19, 2009 at 6:30 AM
Edited by user on September 19, 2009 at 11:13 PM
WCF reported in March that several Lamborghini Reventon coupes around the world became available for purchase via a Web site called JamesList.com. I want to trust that Lamborghini discreetly informed all Reventon coupe owners, well in advance, about the Reventon Roadster. Most personally, if I was in the Reventon Owners' Club last year and saw this ad without prior knowledge of Lamborghini's plans for the Roadster, then I would not be pleased, especially as I consider the Roadster's design far superior to the coupe's—what an improvement! Instead of looking like an indecorous brute or rough neck, the Roadster looks like a lyrically aggressive, new kind of supercar with a healthy respect for history. In other terms, the Reventon coupe is Kanye West (ego, ego, ego) and the Roadster is Beyonce: glamour at a standstill, yet she can move like a bird of paradise and sing like a siren.
Ahem... certainly, supercars are "exclusive." Many people want to own them for the same passionate reasons that compel some to pay a fortune for painting, sculpture, and architecture. Let us never forget that ownership is not a prerequisite for the enjoyment and criticism of both a museum and its contents. I'm disappointed to hear that this ad was used officially by Lamborghini at the Frankfurt Motor Show, but I am excited by the Roadster's existence and will consider it the true flagship of the Lamborghini model range.
Philipp and the other guy may not give a crap what a WCF reader thinks about the promo video, true, but odds are, those WCF readers don't care what you think about their opinion either. And most of us don't even toy with the notion that Philipp and Keuntje may or may not be affected by what we say. We just happen to have the right to like or dislike something and the right to express such opinions and, well, unless you have machine guns pointed at out heads I don't see why we should surrender those rights to your detestable arrogance.
And, by the way, I like the visuals of the video but I think it is way too superficial. I know the car itself is the epitome of superficiality but the video should have a little more substance; it shouldn't be just about aggrandizing the already sufficiently big egos of the future owners of this car.
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