Lamborghini Reventon Roadster Promo Video

Sorry, disagree! i'm in advertising/brand strategy and this my friends is a great ad! does the brand lots of justice, by keeping it as a very very exclusive brand! while i do agree that it would be great to just see it driving and so on, which we will in future teasers and clips **wink wink nudge nudge**, this was a great way to launch a highly exclusive car by a very exclusive brand! very jealous i only got to see it, not drive it!!! :-)

Best looking, most exciting supercar in the market today, no question. park this next to a Veyron or Mclaren F1 and you'll steal all the thunder

Great car, very bad comercial..I don't need to be reminded i can't buy the car, i already know that...If you want to do a great comercial show the car from the driver seat reaving up in a twisty road.

Great ad. It reminds consumers of how important they will feel behind the wheel of this new roadster. It also reminds them that they wont have the problem of being in south beach and having someone pull up next to them at a light with the same supercar. Exclusivity and Prestige is what this ad exudes.

Marvelous ad. Amazing concept. But man makes you feel so feeble.

Ad is a form of introduction to something. This particular ad fits perfectly in the world premier in Frankfurt. It gives a sense of exclusivity. Drives crowd to their stand for a better look at the car. Although this particular ad might not be too effective as a tv commercial ad. IMHO...

"The chances of being killed by a meteorite..." - that scene is in Toronto, but I doubt we'll get a Reventon here.

Wait! Am not good at math but doesn't a 1 in 700 million chance mean that there will only be 10 Reventon Roadsters produced not 20?? (Considering the fact that the world population is nearly 7 billion)!

This article is pointless. Philipp und Keuntje does not care about the opinion of 5 or 6 WCF readers. Philipp und Keuntje only care about pleasing their client Lamborghini because Lamborghini is providing them with something that WCF readers aren't, i.e. cash. P @ K could just as well have produced an ad showing two red-assed monkeys in the jungle throwing poop at each other and it wouldn't have mattered so long as Lamborghini was pleased with their work. Odds that Philipp und Keuntje will produce a new ad for Lamborghini based on the opinion of a dirt-poor college student with a part-time job living in Texas: One in 645,237,985,659,344,875,962,735,646,769. To the fifth power. Also, the name of this ad agency, Philipp und Keuntje, and its relationship to this car makes me wonder... What are the odds that the person who buys this car based solely on its exclusivity while ignoring its speed, brutal power and handling capabilities applies to have the word "KEUNT" on his personalized license plate? 1 in 2.

I think this advertisement is magnificent! I don't think Lamborghini has to advertise it's cars abilities. Everyone knows what he gets in a Lamborghini. The add does exactly what it is supposed to do. It shows the exclusiveness and prestige as @ExoticCarOwner said. Now, I don't know which info is true, but if they say it is 1:700.000.000 that means only 10 will be produced and not 20!

In my humble opinion, that ad is in very poor taste and may be suitable for consumption in Las Vegas today or the Wall Street of yesterday: the Lamborghini brand should not be tarnished by superficiality and obnoxious frenzy. WCF reported in March that several Lamborghini Reventon coupes around the world became available for purchase via a Web site called JamesList.com. I want to trust that Lamborghini discreetly informed all Reventon coupe owners, well in advance, about the Reventon Roadster. Most personally, if I was in the Reventon Owners' Club last year and saw this ad without prior knowledge of Lamborghini's plans for the Roadster, then I would not be pleased, especially as I consider the Roadster's design far superior to the coupe's—what an improvement! Instead of looking like an indecorous brute or rough neck, the Roadster looks like a lyrically aggressive, new kind of supercar with a healthy respect for history. In other terms, the Reventon coupe is Kanye West (ego, ego, ego) and the Roadster is Beyonce: glamour at a standstill, yet she can move like a bird of paradise and sing like a siren. Ahem... certainly, supercars are "exclusive." Many people want to own them for the same passionate reasons that compel some to pay a fortune for painting, sculpture, and architecture. Let us never forget that ownership is not a prerequisite for the enjoyment and criticism of both a museum and its contents. I'm disappointed to hear that this ad was used officially by Lamborghini at the Frankfurt Motor Show, but I am excited by the Roadster's existence and will consider it the true flagship of the Lamborghini model range.

Stop calculating guyz. It's written 1:700,000,000 so they have a point with this. You cant just divide 20 cars to the population of Earth. Moreover they say "LESS" than 20, and also the first buyers are friends and collectors, so noone of us can't really do this calculation due to missing parameters ;) The ad is nice, but no real sense of it cause the guyz who will spit the cash out don't care. It's a teaser ;)

So suddenly you need money to have an opinion, eh. Nice, Mr. Leet, very nice. Philipp and the other guy may not give a crap what a WCF reader thinks about the promo video, true, but odds are, those WCF readers don't care what you think about their opinion either. And most of us don't even toy with the notion that Philipp and Keuntje may or may not be affected by what we say. We just happen to have the right to like or dislike something and the right to express such opinions and, well, unless you have machine guns pointed at out heads I don't see why we should surrender those rights to your detestable arrogance. And, by the way, I like the visuals of the video but I think it is way too superficial. I know the car itself is the epitome of superficiality but the video should have a little more substance; it shouldn't be just about aggrandizing the already sufficiently big egos of the future owners of this car.

The chances of being killed by a meteorite are quite high if you ask me, i didn't know that... the add is obviously targeted to potential buyers (10-20) people so it really shouldn't concern us, if i was a potential buyer this add would definitely boost my ego, which i would appreciate

Now you see it, now you can't drive it. Great advertising concept for Lamborghini clients. Exclusivity and teaser melds into one.