Jaguar Consider Entry Level Coupe to Rival BMW 3er
By Thami Masemola
September 18, 2009 2:35 PM
Filed Under: European, Frankfurt Motor Show, Rumours
Rumours regarding a possible Jaguar compact coupe continue flying around. Company engineering boss Mick Mohan told Autocar that such a vehicle is under consideration.
"The X-type won't be around forever, and because we don't plan to replace it, there are lots of possibilities for cheaper models," he said. "Personally, I'd love to make a compact coupe - an Audi A5 or BMW 3 Series Coupe rival. There's plenty of profit to be made on those cars, and our aluminum platform technology gives us the opportunity to make one. I think we'd make a really good one too."
The X-Type was no sales hit although some publications praised its handling abilities. Understandably then, no talk of a four-door 3 Series rival came up.
Any possibilities of an SUV for the cat then? Apparently not. "Utility will never be what we're about," he said, "but that still leaves us plenty of avenues to explore. And we've got no shortage of ideas at the moment."
That makes sense. Otherwise Jaguar would start competing with sister company Land Rover.
Comments
Why? This market segment is where both BMW and Merc make most of their sales & profits. If Jaguar failed there, that's their own fault. Easy (and common practice) to blame the market for one's failures & incompetence . . .
i also think that the kind of car that competes with the A5 will also have to have a variant that competes with the S5 and RS5, and then it would step on the toes of the XK too much
but i think jaguar should build a replacement to the E-type instead of building an entry level coupe
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Agreed we don't need to see a X-Type replacement. Concerned volumes wouldn't be high enough on just a coupe though.