Jaguar Consider Entry Level Coupe to Rival BMW 3er

Jaguar

By Thami Masemola
September 18, 2009 2:35 PM
Filed Under: European, Frankfurt Motor Show, Rumours

Rumours regarding a possible Jaguar compact coupe continue flying around. Company engineering boss Mick Mohan told Autocar that such a vehicle is under consideration.

"The X-type won't be around forever, and because we don't plan to replace it, there are lots of possibilities for cheaper models," he said. "Personally, I'd love to make a compact coupe - an Audi A5 or BMW 3 Series Coupe rival. There's plenty of profit to be made on those cars, and our aluminum platform technology gives us the opportunity to make one. I think we'd make a really good one too."

The X-Type was no sales hit although some publications praised its handling abilities. Understandably then, no talk of a four-door 3 Series rival came up.

Any possibilities of an SUV for the cat then? Apparently not. "Utility will never be what we're about," he said, "but that still leaves us plenty of avenues to explore. And we've got no shortage of ideas at the moment."

That makes sense. Otherwise Jaguar would start competing with sister company Land Rover.

Comments

Bristol411S3
September 18, 2009 2:45 PM
Range Rover isn't a company. You mean Land Rover.

Agreed we don't need to see a X-Type replacement. Concerned volumes wouldn't be high enough on just a coupe though.

abramo
September 18, 2009 4:41 PM
"Agreed we don't need to see a X-Type replacement."

Why? This market segment is where both BMW and Merc make most of their sales & profits. If Jaguar failed there, that's their own fault. Easy (and common practice) to blame the market for one's failures & incompetence . . .

Bristol411S3
September 18, 2009 10:36 PM
I think we're both agreeing that Jaguar couldn't make a success in that sector. And that was then they had more resources than they do now (Ford platforms and supplies). It's not likely they can significantly change their fortunes in this sector going forward. I just can't see how they can make the money they need to in the markets that are key when their costs will be high, their volumes low and coming from nowhere in the market.

termigni
September 18, 2009 2:59 PM
didn't they go through this already with X-type and failed?

sub39h
September 18, 2009 3:41 PM
i do understand that car companies are about profit, and rightly so, but i think that after Jag drops the X-Type they should leave out smaller models and go for more high end stuff... i like this low volume British Maserati thing they've got going at the moment (bar the new XJ which looks odd) and it would be a shame to ruin that...

i also think that the kind of car that competes with the A5 will also have to have a variant that competes with the S5 and RS5, and then it would step on the toes of the XK too much

Hero Sina
September 18, 2009 5:23 PM
i know what will happend,Jaguar will be closed because of this.they want to make a good car so it costs money,but i know it no 3-series buyer will get a X-type!!

theoldman
September 18, 2009 6:20 PM
hmm... i can understand why the x-type wouldn't be replaced

but i think jaguar should build a replacement to the E-type instead of building an entry level coupe

ExoticCarOwner
September 18, 2009 9:53 PM
I agree that Jaguar should focus on building on their perception of exclusivity. Thats more so in alignment with Jaguar's initial brand values.

dume79
September 19, 2009 6:02 PM
A smaller Jag would be great if they can make sure its better than than the 3series,performance wise and better mpg

HEMI426
September 20, 2009 9:42 PM
In the x type segment you don't sell without a sedan/estate.

DeRay
September 22, 2009 12:30 AM
If they made a car to compete with the 3series I don't think that it would be impossible but then again who would they market it towards? Any suggestions? Most young professionals that I know it's either BMW,Merc or Lexus.

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