GM to sell Opel, Vauxhall to Magna

By Zack Newmark
September 10, 2009 8:14 PM
Filed Under: American, Corporate/Financial, General Motors, Industry, Opel

GM has announced that they will support a sale of Opel and Vauxhall to a group of investors fronted by auto parts manufacturer Magna International.  The final decision to sell rests in the hands of the Opel Trust, which is comprised of five board members.

Two of those members were picked by the German government, which has openly supported the Magna bid, and will provide billions of euros in bridge loans to keep the operation running as smoothly as possible.  Two other board members were picked by GM, and were previously believed to support Belgian investment firm RHJ International's bid.

According to a press release issued by General Motors, the American automaker will retain 35% of the two brands, while the brands' employees will keep 10%.  That leaves a majority stake of 55% for Magna, which is also being supported financially in the agreement by Sberbank.

Labor unions involved will need to sign off on the deal, which they are largely expected to do.  Magna and Sberbank were supported by labor, the German government, and several regional German governments because of their vision for the brands, and willingness to keep on as many employees as possible.  RHJ International was largely perceived to be in the running to turn a quick profit.

One GM concern over a sale to Magna is the issue of technology sharing and parts purchasing.  Chief amongst the concerns is the Russian market, where Russian manufacturer OAO GAZ has expressed interest in producing 180,000 vehicles for Opel in their home country.  Opel and Vauxhall will be bringing to market the Ampera, their rebadged versions of GM's heaviest recent investment, the mostly-electric Chevy Volt, and GM is keen to protect their investment.  To this, GM says in the release, "Participating in GM’s global technology development and purchasing organizations secures important economies of scale for Opel/Vauxhall and other GM brands. For example, vehicles that represent new propulsion technologies, such as the Ampera extended-range electric vehicle, can only be brought to market in a joint effort."

“GM operates many joint ventures around the world and has proven in the past that this business model delivers the right balance of independence, innovation and synergies,” said Opel Trust board member and GM executive John Smith. “All parties will work hard to close the deal as soon as possible."

It is a change in tune for Smith, who had previously called the RHJ deal a "simpler proposal" compared to the rival bid from Magna.

Opel and Vauxhall employ 50,000 across Europe, over half of which are based in Germany.  The deal with Magna will likely boost popularity of German Chancellor Angela Merkel, who was criticized for her refusal to support any Opel proposal other than that from Magna.  Merkel is up for re-election later this month.

Source: reuters.com

Comments

teuton
September 10, 2009 8:22 PM
Just got off the BBC with the news and WCF is on with the information. Kudos WCF folks! Offloading Opel & Vauxhall, which are GM's cash cows in Europe isn't a wise decision IMO.

autoficianado
September 10, 2009 9:47 PM
..actually Opel & Vauxhall have not been profitable for many years and part of GM's cash problems was funding those 2 companies...so it is a very good idea for the new GM...especially in light of the sale of Jaguar & Land Rover to Tata Motors...both companies lost money for Ford for years and now Tata Motors is dealing with the cash drain and seeking billions in government help to offset this...the biggest winner will be Russian manufacturer OAO GAZ which hopes to tap into modern automaking technology such as hybrid tech, modern car platforms and manufacturing tech...

madness
September 10, 2009 9:57 PM
I agree teuton, with the new insignia having buyers throwing their money at opel and the new astra on the way, it is very foolish to sell opel. Does anybody know whats happening to Holden in all of these GM deals?

Bristol411S3
September 11, 2009 12:36 AM
I think perhaps autoficianado is missing the point; Europe may be losing money, but it's losing less than many of the US brands. Selling Opel and Vauxhall doesn't fix GMs problems. It actually cuts of supply to some highly competitive smaller range cars.

nederina
September 10, 2009 9:54 PM
this is great news, no more gm re-badged cars for everybody

Dolomight 74-86
September 10, 2009 10:15 PM
Big up to Frank Stronik. Finally Canada has its own Car company. It was about time.


Edited by user on September 10, 2009 at 10:15 PM
Xanavi23
September 11, 2009 4:02 PM
Isn't it ? We don't even just have a fledgling company, we have an Icon, not as big their competition but a big company with good product. I hope we see Opels here in a few years.

autoficianado
September 10, 2009 10:32 PM
Holden is still a wholy owned GM company and the Insignia and the Astra were designed by GM Europe...the rebadged Opels were being sold in the US not here in Europe.

Jed
September 11, 2009 10:43 AM
This is nonsense opel has been profitable but GM owes them 2billion for developing costs. Most of the GM smaller cars run on opel platforms. The Opel Astra out sold the VW golf last year, the insignia is selling, so is the corsa. Opel is at last free of GM. This is good for opel.

nederina
September 11, 2009 1:58 PM
opel is the only german car manufacturer that is not a premium brand like audi, bmw, mercedes, porsche, or some volkswagens. they could eat bigger volume but more competition, i reckon that they're a force to be reckon with since they're free from gm

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