2010 Ford Mondeo Facelift First Spy Photos

Perhaps because of 2 reasons: The first being cost of manufacture. Cars (and most other things) in the US are very competitively priced. The cost of building a European Mondeo means it may not be profitable selling it there. The second. Most American drivers do not go for good handling abilities due to their mainly straight roads. Ford may not want to ?spoil? the US market as, no doubt, tuning the cars to handle well may cost Ford a lot of money to do so. Something the likes of Toyota US refuse to spend, or cannot do so anyway! Also, many years ago, Ford did launch the Contour in the USA. It was based on the first series Euro Mondeo. Not sure why, but Ford US decided to give it a face drop. They redesigned the front and rear and made it look more ugly and, not surprisingly it was not a sales success. I looked at it as I needed a car and thought WTF?.!

Good point. It could be the mentality as well. American guys do not ask for directions! (CAN ANYONE EXPLAIN THAT TO ME, PLEASE???) That same mentality means fomoco doesn?t sell the mondeo, the kuga and the european focus as premium models wearing a mercury badge in the us. As they couldn?t find their own way to do it, they?re not going to ask anyone else for help! Forgot: there are also probably a few departments of (no doubt) highly paid (possibly unionised) American designers, engineers, support staff responsible for their home grown products? what happens to them?

As your reasons above. It would end up being a niche model and the cost of manufacture would likely not make a solid business case up against the Fusion. That said it doesn't really make sense to me for Ford not to unify their models internationally. Ka, Fiesta, Focus, Mondeo, Falcon. Four brilliant cars in each segment that they aren't necessarily getting the most out of with their current global strategies. I would put it down to more than likely the separate Ford entities not really getting along with each other. It's possible that there are agreements between the different Ford regions for design/build work. It's also possible that too many compromises would need to be made to the models to suit all markets that the cars would end up more watered down. ps: loving the look with the camo on it. Should be standard.

Clearly the meat for Europeans is a poison for you Americans. :) No wonder Ford of Europe doesn't bother to bring this highly respected (good handling, very well build quality) model to the American shore. Not saying it in a bad way, however. The same goes to the beautiful, new Ford Taurus. I could only wish for it to be exported here :(