2010 Ford Mondeo Facelift First Spy Photos
Facelifted Ford Mondeo will feature new bumpers, front and back, as well as a new grill and LEDs for the taillights
By Alex Ricciuti
September 9, 2009 6:58 PM
Filed Under: American, Facelifts, Ford, Spy Photos
The fourth generation Ford Mondeo has been around since 2006 and is likely due for a facelift.
Here we have the first spy shots of the upcoming 2010 Mondeo wearing some camouflaging on the face to mask its changes. We don't get to see much but (one hopes) the extensive covering up means a substantially new look for the Mondeo.
It looks like there will be new front and rear bumpers as well as a new grill. Our photographer also notes that the taillights will be updated and feature LED lights.
Under the hood Ford may add improved versions of the Mondeo's current engine range - with increases in fuel efficiency and maybe an extra horsepower or two. An updating of the cabin finish is also expected. All very vague, yes, but there is still no news on this front.
The Mondeo was one of the first vehicles to feature Ford's new 'kinetic design' paradigm. One can expected the new face of the Mondeo to be looking a little more like recent models with Ford's current body styling such as the Kuga and the new Fiesta.
The facelifted Ford Mondeo will likely make its debut at the Geneva motor show in March of next year.
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Comments
The first being cost of manufacture. Cars (and most other things) in the US are very competitively priced. The cost of building a European Mondeo means it may not be profitable selling it there.
The second. Most American drivers do not go for good handling abilities due to their mainly straight roads. Ford may not want to “spoil” the US market as, no doubt, tuning the cars to handle well may cost Ford a lot of money to do so. Something the likes of Toyota US refuse to spend, or cannot do so anyway!
Also, many years ago, Ford did launch the Contour in the USA. It was based on the first series Euro Mondeo. Not sure why, but Ford US decided to give it a face drop. They redesigned the front and rear and made it look more ugly and, not surprisingly it was not a sales success. I looked at it as I needed a car and thought WTF….!
It could be the mentality as well. American guys do not ask for directions! (CAN ANYONE EXPLAIN THAT TO ME, PLEASE???)
That same mentality means fomoco doesn’t sell the mondeo, the kuga and the european focus as premium models wearing a mercury badge in the us. As they couldn’t find their own way to do it, they’re not going to ask anyone else for help!
Forgot: there are also probably a few departments of (no doubt) highly paid (possibly unionised) American designers, engineers, support staff responsible for their home grown products… what happens to them?
Edited by user on September 10, 2009 at 12:09 PM
That said it doesn't really make sense to me for Ford not to unify their models internationally. Ka, Fiesta, Focus, Mondeo, Falcon. Four brilliant cars in each segment that they aren't necessarily getting the most out of with their current global strategies.
I would put it down to more than likely the separate Ford entities not really getting along with each other. It's possible that there are agreements between the different Ford regions for design/build work. It's also possible that too many compromises would need to be made to the models to suit all markets that the cars would end up more watered down.
ps: loving the look with the camo on it. Should be standard.
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