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Toyota Auris HSD Full Hybrid Concept - Set for Frankfurt World Premiere

 Toyota Auris HSD Full Hybrid Concept - Set for Frankfurt World Premiere
Toyota Auris HSD Full Hybrid Concept

Toyota is set to debut the Auris HSD Full Hybrid Concept at the Frankfurt Motor Show in two weeks.  The hybrid concept represents Toyota's first deployment of their full hybrid technology in a mainstream high volume model. Full hybrid technology is decribed as an engine that can run on only the combustion engine, only the electric motor/batteries, or a combination of both. Toyota states that this is first step in rolling out Hybrid Synergy Drive (HSD) across the company's model range.  More details to be released at the Frankfurt unveiling.

Also joining the Auris concept are the Prius Plug-in Hybrid Concept, all-new Land Cruiser European premiere, iQ for Sports and iQ Collection.  The Land Cruiser goes on sale in the 4th quarter of 2009 while the iQ cars demonstrate personalization possibilities.

 

Source: Toyota

Toyota at the 2009m Frankfurt Motor Show

  • World Premiere of the Auris HSD Full Hybrid Concept
  • New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
  • iQ show cars (iQ for Sports and iQ Collection)

The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota's strategy: introducing Toyota's full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company's model range.

Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.

Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future ‘iQ World' and demonstrate the possibility for customers to personalise their cars.

 

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Comments (5)

 R0ADR4G3 R0ADR4G3
haha ok GLK impersonator. jk it looks nice
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September 2, 2009 2:38 am
 toyoda toyoda
this looks great! it's going to be cheaper then prius and from the front, it looks really better then auris that is on the european market right now. this will be for sure the redesigned auris next year. can't wait to see the back and the interiour. great job toyota!
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September 1, 2009 7:32 pm
 nederina nederina
wow they revealed the lexus hatchback hybrid concept car a lot sooner than expected
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September 1, 2009 6:10 pm
 N20_Purge N20_Purge
Probably lower than the Prius, as this is meant to just be a hybrid hatch. I must say it does look better than the Prius, but this is just the front.
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September 1, 2009 5:08 pm
 Mirko Mirko
The big question is: Will they price it higher or lower than the Prius? I'm not seeing a big success here...
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September 1, 2009 5:06 pm