Lexus Previews LF-Ch Compact Concept - World Premiere in Frankfurt
Lexus is planning to go toe-to-toe with the likes of Audi, BMW and Mercedes-Benz with a premium compact sedan offering. In the media build-up, Lexus initially released a design skecth teaser followed by a partial rear quarter view. Now a new image revealing the entire front end of the LF-Ch compact concept has surfaced.
The deflated brand with its aging customer base is desperate to win the hearts of a livelier market segment, and it plans to do so with exciting enthusiast targeted products. Unlike the Lexus IS range and more specifically the high-performance IS-F sports sedan, Lexus would need to price it within the realm of this youthful, yet environmentally conscious market.
Emphasizing Toyota's full hybrid or Hybrid Synergy Drive (HSD) technology, the LF-Ch is a 5-door premium compact with electric-only driving capability.
Parent company Toyota is keen to promote this technology already seen in other Frankfurt debuts such as the Toyota Prius Plug-In Concept and Toyota Auris HSD Concept.
The LF-Ch concept will be joined on the Lexus stand with the updated LS model range and revised versions of GS, IS and IS F.
Stay tuned as further detail will be released closer to their world premiere on September 15th.
[UPDATE 07.09.2009] Photo of front view added to article.
WORLD PREMIERE OF LEXUS LF-Ch AT THE 2009 FRANKFURT MOTOR SHOW
- World premiere of LF-Ch, the new full hybrid premium compact concept
- World premiere of the updated LS model range
- Model year updates for GS, IS and IS F
Lexus will unveil the LF-Ch full hybrid premium compact concept at the forthcoming 2009 Frankfurt Motor Show. It is joined on the Lexus stand by the world debut of the updated LS model range and revised versions of GS, IS and IS F.
Lexus LF-Ch
- Premium compact concept with Lexus Hybrid Drive
- Practical 5-door body, meeting the core needs of customers in the premium compact market
Reinforcing Lexus' position as the only manufacturer to offer a range of hybrid vehicles, the LF-Ch concept will make its world premiere the 2009 Frankfurt Motor Show.
LF-Ch combines stylish design and full hybrid technology in a practical 5-door compact package to fulfil the needs of the most demanding premium compact segment customers.
Benefiting from an electric-only driving capability, a key feature of Lexus Hybrid Drive, LF-Ch will allow for virtually silent urban driving with zero emissions.
Detailed information and images of the Lexus LF-Ch will be released on 10 September 2009.
Lexus LS
- Revised exterior and interior designs
- Updated equipment and redesigned seating
- Enhanced driving dynamics
Also making its world premiere at the show is the comprehensively revised LS model range, incorporating updates to the exterior and interior designs, a redesigned seating configuration, significantly updated equipment and enhanced driving dynamics.
The world's only full hybrid vehicle in the premium luxury sedan segment, the Lexus LS 600h will be instantly identified as the high performance flagship of the LS model range through bespoke exterior and interior styling cues, improved packaging, and numerous enhancements to the vehicle's Lexus Hybrid Drive system.
Lexus GS
- Revised exterior design, bringing further emphasis to full hybrid GS 450h
- Enhanced safety features
- New audio and navigation systems and revised colour range
The 2010 GS model range features enhanced safety features, new exterior and interior colours while the GS 450h's status as the model range flagship has now been further reinforced through several bespoke styling cues. GS450h remains the world's only full hybrid model in the premium mid-size segment. The 2010 GS range also benefits from upgraded audio and navigation systems.
IS and IS F
- F-Sport package available on IS sedan
- IS F now available with Limited Slip Differential
- New audio and navigation systems
A refreshed IS model range incorporates navigation and audio system upgrades, a new F Sport trim package and a revised IS F ultra-high performance sports sedan now available with a Limited Slip Differential.















