VW of America considering two new models - Phaeton returns
New models would be a compact car, perhaps the Polo, built in Mexico and a new mid-sized sedan
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Comments (23)
You can build 'em in America if you want to VW! But just don't ship half built cars back to Europe and try and sell 'em to us. German build quality, free of rattles and squeaks and a car that lasts. This doesn't happen in America so just watch how you go!
August 13, 2009 1:21 pm
Ironically, most American brands rank higher in quality than VW. Volkswagens crap coil packs and window regulators; Buicks are beyond reproach, and Fords are as reliable as Toyotas.
German cars had something to brag about 30 years ago. The goalposts have moved. You Euro-chauvinists are still lost in the dream that you know best, but the rest of the world produces better cars, cheaper, with better warranties and vastly better dealers. Your complacency is leading you down the same road GM and Ford went down in the 80s - arrogant complacency. Watch out.
August 13, 2009 7:29 pm
Tiguan has been in showrooms for quite some time in US. POLO and LUPO, perhapds the new UP range are the models that VW needs to bring. WCF article quality is going down hill.
August 13, 2009 1:38 pm
To clarify, VW is considering Tiguan production in Chattanooga. Currently the Tiguan is imported to the US limiting its volume potential.
August 13, 2009 6:03 pm
They need the Lupo like they need a hole in the head, and the same goes for a Phaeton. Forget the Lupo and Up. They need a strong midsize sedan that competes squarely with the Fusion and Accord, a competitor to the Fit, a crossover the size, spec, and price of the Rav4, and a larger midsize crossover. The Tiguan is a joke in the US market ; it's not a credible crossover here, where we have superior offerings. If VW wants to become relevant in the US, it needs to sell cars that are relevant in this market, not fobbed-off and desperately decontented Euro cars.
August 13, 2009 7:32 pm
why is VW trying to sell the Phaeton if they already have Audi and Bentley ? Phaeton is a great car, but people, especially Americans don't buy it because of the badge.
August 13, 2009 1:59 pm
Most would if it is priced according to its brand image. See VW enjoys a premium image over the Japanese and Koreans and Americans, but is not in the same category as its German Cousin Audi, and its competitors such as BMW and MB. A brand new Phaethon, fully loaded at 60-65K range would sell well. Buyers would get the same kind of amenities as Audi, BMW and MB but at a 30K less cost, albeit with the lower brand image.
August 13, 2009 6:13 pm
i guess it makes sense if VW is considered premium in the US, but i don't think they can make that car that cheap. it is a very high quality, high tech car, it's practically Bentley quality.
August 13, 2009 7:26 pm
VW hardly has a premium image in the US. Its dealers have a decades-long reputation for poor service, and all its models have a reputation for needing more service than lower-priced cars from other countries. GTI and TDI loyalists exist, but no one wants to buy a $60,000 car from a dealer that can't please the buyers of its $15,000 car. It's not so much the VW badge but what it represents. It meant simple and bulletproof reliability 40 years ago, but that died with the water-cooled cars. It meant jewel-like finish and design 10 years ago but that died with the last generation of every model sold in the US. Most people who can afford a $60,000 car are not out for a bargain price alone.
August 14, 2009 3:07 am
The only potential market I can see for the Phaeton in North America is in the car service market as an alternative to the Lincoln Town Car. But we all know that VW would never price it competitively in that market. Or even market the vehicle to those operators.
August 13, 2009 3:18 pm
Phaeton will never sale for $65k+ in the US. I rather buy a Lexus, Infiniti, BMW, Mercedes, Audi et al.
August 13, 2009 4:37 pm
Build quality of US-built VWs would need to be beyond reproach. I'm not sure how to make sure that would happen. Also, Jacoby and other marketing "know-it-alls" should strongly consider fitting more of its US-bound vehicles with clean diesels as they do in Europe. Last I read, VW was having a difficult time building enough 2.0L clean diesels in Europe to fulfill all their engine needs. Lastly, if the dollar-to-euro exchange rate makes european-built VWs more expensive here, would it not make sense to increease engine building capacity by building 2.0L diesels at or near the new Chattanooga facility and shipping the ones not needed in the US to Europe? Would the dollar-to-Euro exchnage rate and lower payroll costs of those US-built engines exceed the shipping costs?
Just a thought.
August 13, 2009 7:18 pm
The Phaeton, albeit a good car, is the answer to a question that nobody asked...Focus on your smaller offerings VW.
August 13, 2009 7:26 pm
Some cars are produced to make a statement, not to answer a question. Phaeton being one of them. The revised recepie needs to shed some weight, cut cost, and improve reliability.
August 13, 2009 8:02 pm
The U.S. is primed for clean diesel!
NOW... Volkswagen needs to bring Phaeton with a 3.0 TDI and CC with the 2.0 TDI
beating Mercedes and BMW to market.
Audi... Bring TDI across the board and ESTABLISH the TDI market!
August 14, 2009 1:10 am
It's not that the Passat is too small. The previous, smaller generation sold like hotcakes because it was a truly nice car (albeit saddled with the usual VW gremlins and shoddy dealer network). The current generation is simply boring, and offers little to entice a buyer away from a more reliable car. It used to be a roomier, cheaper alternative to an Audi A4. Now it's just a big dull car. Until VW can restore its reliability and make affordable German engineering as painless as comparably-priced Japanese engineering, they'll be an also-ran.
VWoA, elevate your strengths (TDI, performance, sporty feel) and fix the stuff people have no reason to live without in this day and age (reliability, good dealer service, innovative features). That you can't get a Jetta TDI with steering-wheel controls or HomeLink at any cost is absurd. It's the same thing that damaged the US brands: If you want to sell more cars, make cars people want to buy, and want to buy again.
August 14, 2009 3:16 am
all you ppl with you smart ideas...
you guys wrote too long and really who reads?
VW just need to bring back the BUS, not a Phaeton, not a Polo.
VW BUS.
August 14, 2009 6:45 am
The real challenge for VW (or Auto Union following the merger with Porsche) is to conquer the American market if they want to become no. 1. Even if they are practically absent from the American market, after the first half of this year they are quite close behind the other two automotive giants, selling 3.1 million cars as compared to Toyota and GM (around 3.5-3.6 million units each). This also means that although their are not so popular in the States, they are obviously popular elsewhere in the world (especially in Europe and China).
August 14, 2009 9:52 am
Snark21883, VW's arent't crap cars, ever looked at the golf 6? It beats about every car in it's segment with it's good quality, especially the interior. Don't get it why this golf still isn't on sale in the usa
August 14, 2009 1:09 pm









