New VW, Porsche entity could be called Auto Union - Agreement on general sale terms met

Combined company would generate about 120 billion euros a year in sales

By Alex Ricciuti
August 13, 2009 3:23 PM
Filed Under: Corporate/Financial, German, Industry, Porsche, Volkswagen

Porsche and Volkswagen have reached a tentative agreement for a merger of the two legendary German automakers. The new automotive enterprise may come to be called "Auto Union" and will likely be led by current VW CEO Martin Winterkorn.

After Porsche's failed attempt at a takeover of VW Group, and after having run up a huge debt in the process, the two automakers have come together to settle their differences and attempt to create a single car making entity with the Porsche brand remaining intact.

Under the terms in the outline agreement, VW would come to buy a 49 percent stake in sportscar-making division Porsche AG from the family-owned Porsche Holding SE, which is also a dealership group in Europe. Porsche already owns 50 percent of VW's voting stock. The combined company would generate about 120 billion euros a year in sales.

Porsche has gotten into trouble with its pursuit of VW and run up a debt of around 10 billion euros. The company is valued by analysts as being worth between 8 and 11 billion.

The German state of Lower Saxony, which owns a veto-wielding 20 percent stake in VW, is expected to retain that same share of the new automotive group.

Details still need to be worked out between the two automakers and nothing is assured. But one board member did tell Reuters that "questions over valuation have been resolved."

 

Source: autonews.com (sub req)

Comments

Renegade
August 13, 2009 3:28 PM
Poland is going to be next.

Narco
August 13, 2009 4:40 PM
LOL!

Fishes,

Narco.

ericthedog
August 13, 2009 6:50 PM
I was just going to say the same thing .

MTC
August 13, 2009 3:41 PM
Auto Union, isn't that Audi's old name?

nederina
August 13, 2009 3:58 PM
i guess they might need more than four rings

DASAUTOMAN
August 13, 2009 4:21 PM
Now if they could just acquire Daimler AG!

Narco
August 13, 2009 4:40 PM
oh sh*t. coming back full circle.

Fishes,

Narco.

Siawa
August 13, 2009 4:45 PM
Auto Union is quite a lame name.

catchmyshadow
August 13, 2009 6:27 PM
why? the name has big tradition, Auto Union (later VW/Audi)was one of the most famous car/racing brands in germany in the first half of the 20th century.

car-o-bar
August 13, 2009 5:34 PM
What's in a name? Its all about brands that are going to be under one umbrella, and they are not changing. Wow...! Would they be the second largest in the world after toyota?


Edited by user on August 13, 2009 at 5:35 PM
alessandro
August 13, 2009 5:49 PM
"Eine sehr moderne Anschluss-Variante" we can say!

nickmini
August 13, 2009 6:36 PM
VW merges with Porsche = old AUDI!!?

nederina
August 13, 2009 8:58 PM
i like the name but it belongs to audi not vw or porsche since the four rings is part of audi's heritage. just don't call it the german leyland or GM - german motors. Ferdinand is a good name, since he is the one behind these two brands from the start

catchmyshadow
August 13, 2009 9:12 PM
Fritz Ferdinand is a good name, agreed

vilivo
August 14, 2009 12:34 AM
Yeah, this should be interesting, uncle Adolf would have been proud, while Ferdi is likely doing a turbine move in his grave- the whole idea was to be separate from VW and what it means (ie. helping the war machine). On a lighter note, once the expertise of all their racing divisions is combined, not only will they make cars to win every kind of race, but will build such a dominating car, it will have to have its own reiching series...

lucifa
August 14, 2009 11:37 AM
I'd expect a company that large would be quick to roll over BMW and Mercedes; the sheer amount of R&D money should spell the end of the rest of the "German Big Three". Will be interesting to see what happens in the near future.

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