2010 Suzuki Kizashi Sedan Officially Revealed

Offers optional AWD

Suzuki has officially pulled the wraps of their new Kizashi mid-size sedan.

The Kizashi, Japanese for "something great is coming", was designed to mix European styling with Japanese quality. While the latter remains to be seen, the car features an interesting appearance with a bold grille, shapely headlights, and a dynamic rear end. Other styling highlights include 18-inch alloy wheels, an attractive dual exhaust system, and a short front overhang.

While the exterior screams style, the interior says blah. The materials seem nice enough, but any hint of a design effort is lacking. Regardless, the car comes nicely equipped with standard sport seats and iPod connectivity. Options include leather upholstery, heated seats, Bluetooth connectivity, and a 425 watt Rockford Fosgate audio system.

Power comes from a 2.4-liter DOHC inline four-cylinder engine which has an output that is "more potent ... than many competitive best-sellers." This is backed up by a standard six-speed manual or an optional continuously variable transmission (CVT) that was designed to deliver outstanding fuel efficiency. Eventually, the company plans on introducing a hybrid model but no details were released.

Riding on a 107-inch wheelbase, the Kizashi features a rigid steel unibody with a reinforced front suspension and multi-link rear suspension that uses several aluminum components. The company promises this setup will ensure "crisp, nimble handling with excellent stability."

The car offers an extensive list of standard safety equipment which includes eight airbags, electronic stability control, four-wheel disc brakes with ABS and electronic brake-force distribution, projector beam headlights, and a tire pressure monitoring system. Owners can also equip their Kizashi with an intelligent all-wheel drive system which sends power to the rear wheels as soon as the driver hints a dash-mounted switch.

Source: Suzuki
Published Jul 31st, 2009 2:04am By Michael Gauthier
Posted in:
  • Kizashi concept series culminates with world introduction of all-new Suzuki sport sedan.
  • Chic Kizashi production model to deliver Japanese quality and European flair.
  • North American Car of the Year contender to serve as halo vehicle for maturing Suzuki lineup.
  • Kizashi’s exhilarating performance and driving experience reflect Suzuki’s exuberant brand spirit, backed by the confidence of America’s #1 Warranty.

American Suzuki Motor Corp. (ASMC) takes a bold step forward today. Known primarily as a maker of small vehicles and high-performance motorcycles, today marks the global debut of the 2010 Suzuki Kizashi (pronounced “Kee-Zah-Shee”), the company’s first entry into the all-wheel-drive sport sedan segment. Benchmarked against some of the leading cars in the world, the all-new 2010 Kizashi becomes an instant car-of-the-year contender in its own right. With the launch of the Kizashi, Suzuki delivers a unique blend of dynamic performance attributes with premium design aesthetics and craftsmanship yet to be experienced in this category. Scheduled to arrive in North American showrooms this winter, the Kizashi will serve as the company’s flagship vehicle, further expanding and strengthening its current product line of high-quality small cars, trucks and SUVs.

“In developing and naming our newest automotive introduction, the Japanese word ‘Kizashi,’ which tells that something great is coming, seemed appropriate for the vehicle,” said Kevin Saito, president, American Suzuki. “Now that the production model Kizashi has arrived, we expect the name and the product itself to clearly demonstrate the bold statement this company knew it would be making with the debut of this vehicle — while also simultaneously suggesting what will emerge in the Suzuki lineup as we look ahead to the future.”

The Kizashi sport sedan, which originates from the Concept Kizashi series introduced over the last two years, follows a similar design theme and appreciation for performance previously illustrated by the three eye-catching and immaculately designed concept vehicles. The production Kizashi redefines the traditional performance sedan and moves the Suzuki brand upscale. Furthermore, its active and energetic identity, a core component of the Suzuki brand DNA, is tempered by the vehicle’s overall mission to provide a strong, refined urban performance.


Built at Suzuki’s brand-new manufacturing facility in Sagara, Japan, the 2010 Kizashi is equipped with a standard 2.4-liter DOHC inline four-cylinder engine offering a more potent standard engine than many competitive best-sellers. The engine employs both an aluminum block and cylinder heads, providing a lightweight installation; aluminum pistons with low tensile force rings deliver improved power and efficiency. Dropped-forged connecting rods, rotating on a forged steel crankshaft, contribute to the inline four’s durability, and a balancer shaft delivers improved engine balance and reduced noise, vibration and harshness (NVH).

The responsive inline four is connected to a six-speed manual transmission, for heightened performance in the low gears, along with relaxed — and economical — cruising capability in the higher gears. Customers may opt for an available Continuously Variable Transmission (CVT) that delivers both the driving experience and fuel efficiency today’s consumers demand, while not compromising the character preferred by driving enthusiasts. That character is enhanced with paddle shifters, optimizing driver control regardless of speed or driving environment. With either transmission choice, the Kizashi is engineered to return competitive fuel economy numbers for fuel-conscious consumers.

In addition to this excellent new powertrain, and to even further enhance the Kizashi’s strong efficiency story, Suzuki is developing an even more fuel efficient hybrid version that will be added to the lineup in the future.

Braking and Handling

In order to successfully enter a field already saturated with countless nondescript transportation appliances, Suzuki breaks away from traditional values normally associated with the mainstream, standing firm on Suzuki’s belief in delivering a dynamic and exhilarating driving experience. That driving experience was validated on Germany’s Autobahn, Switzerland’s Alpine twisties, cobblestone roads of rural England and the legendary Nürburgring.

An exceptionally rigid steel unibody — with reinforced front suspension and multi-link rear suspension constructed with embedded aluminum — allows for crisp, nimble handling with excellent stability, sophisticated ride and reduced chassis vibration. Engineered from conception to be all-wheel-drive capable, the Kizashi offers a newly developed advanced all-wheel-drive system with highly advanced controls that evokes and promotes a natural sense of heartfelt driving enthusiasm and safety. Kizashi’s sophisticated braking system offers standard four-wheel disc brakes and includes suppliers such as Akebono, a world-leader in NVH control and analysis and a leading brake supplier for automotive and high-speed rail applications.


Kizashi’s thoughtfully crafted exterior design is best described as the seamless melding of European style and Japanese craftsmanship. Tailored for the driving enthusiast, Kizashi’s bold and aggressive stance is complemented by available 18-inch alloy wheels; contemporary styling — with its lean proportion and minimal front overhang — injects the sophistication appropriate to a performance-oriented sport sedan. As with the Concept Kizashi series, the front end of the production Kizashi expresses both strength and style, while the vehicle’s impeccably engineered body reflects Kizashi’s underlying strength and distinctive combination of capability and refinement.

At Kizashi’s rear, the architecture accentuates the ‘sport’ aspect of Suzuki’s sport sedan. The visual dynamic is enhanced with the addition of an integrated dual sport exhaust, communicating — both visually and aurally — the Kizashi’s performance-imbued spirit.


Suzuki has taken advantage of its expertise in the compact car segment to efficiently execute larger — yet still tidy — proportions that afford comfort and practicality without the wasted space. Along with cabin proportions that reward Kizashi drivers and passengers with comfort and roominess, Suzuki pursues a contemporary, upscale interior feel — such as standard sport seats — in line with the vehicle’s on-road performance characteristics. Driving enthusiasts will appreciate Kizashi’s sporty and elegant instrument panel, while consumers seeking a luxury sedan will be pleased with the vehicle’s available leather seating, featuring high-density foam and premium quality materials rivaling upscale competitors.

The available premium leather is supplemented by three-stage heated seats and a three-position memory program. In addition, both cloth and leather seats benefit from Suzuki’s attention to detail: French seams, hard cover rears and low fatigue foam.

For those wanting high-tech beyond the engine compartment, the Kizashi’s interior delivers by the megabyte. Beginning with standard keyless push start system, Kizashi also offers iPod®1 connectivity and optional streaming audio via Bluetooth®2. For your advanced listening pleasure, Rockford Fosgate®3 provides an optional listening experience boosted by 425 watts of power.

Traction and Safety

The all-new Kizashi includes a class-leading list of standard safety equipment, including class-exclusive standard eight airbags, Electronic Stability Program (ESP®)4, an anti-lock braking system with electronic brake-force distribution, projector beam headlamps and a tire pressure monitoring system.

Also included as equipment on the Kizashi is Suzuki’s developed synergetic vehicle dynamic control. This system assists drivers control and a fun-to-drive experience with minimal intrusiveness.

Kizashi is offered with Suzuki’s next generation i-AWD system, a rare option in its class, as this safety and performance enhancing feature is more typically found among luxury sport sedan offerings. Engineered to provide outstanding traction in inclement weather, the sophisticated all-wheel-drive system also delivers enhanced cornering capabilities. Activated when the driver selects the “AWD” switch on the instrument panel, power to the rear wheels starts immediately upon acceleration. Torque split remains dependent on several factors, including wheel slippage and throttle input.

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Comments (23)

I think, apart from in japan, with suzuki it's the same as with fiat, big cars of them just don't sell
Aug 12th, 2009 12:34am
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kookie kookie
Actually was kinda dissapointed as I think the concept3 looks pretty unique compared to this...but seems like a good car to get...did I see it correctly tat it will come with a Rockford Fosgate car audio???
Aug 5th, 2009 2:02am
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Kakaofos Kakaofos
I didn't catch is this AWD in standard?
Aug 3rd, 2009 10:35pm
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politz politz
Though... I still think a midsize sedan is not exactly what Suzuki needs right now. And here are the reasons why: 1) The entire market is leaning towards smaller vehicles, and Suzuki already produces one of the hottest entries outside the US market, the Swift. Why not? 2) Every other midsize sedan is growing in size to break into full size territory. Since the Kizashi has got no brand cachet and no big sporty engine to compensate its 'just average' size, it is already 'too small'. But not small enough. Weird, isn't it? 3) Though not actually a paramount in the auto industry, Suzuki is a real benchmark for the motorcycle market. Why not sell style and performance then? Okay, maybe most Hayabusa buyers are middle age men willing to recover their youthful times and driving a sedan for their errands... but the aspirational buyers of the Hayabusa - a much broader target, by the way - would rather buy smaller, more affordable and exclusive cars.
Aug 1st, 2009 2:14pm
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politz politz
Not groundbreaking, okay, but at least a well executed design in a somewhat compelling package. If the price is right, could steal some share from mainstream competitors.
Aug 1st, 2009 2:02pm
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Edison Edison
The only thing European that I see about this car is some Passat about the central air vents. Can't really judge without actually sitting inside, but the dashboard plastics look shiny. This car is a mish-mash design wise. It will be forgotten quickly I think.
Aug 1st, 2009 4:25am
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DeRay DeRay
I'm sorry but I don't like this design. I think is good...if your going head to head with a corolla or civic. My beef is the original concept they had called the kizashi 3 looked agressive and muscular it had that wow factor and this doesn't. the headlights are not sleek like they were on the concept. Now I know it was just that... a concept but i believe it was wider too. This pales in comparison to the new Hyundai Sonata that was in dubai and the Mazda 6. Good is not enough for Suzuki they need excitment from their products.
Aug 1st, 2009 3:12am
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teuton teuton
Surprise, surprise from Suzuki! Hope they plonk in an award winning diesel unit too. Anyone know the Head of Design at Suzuki? Nice clean lines; not boring like the VW Jetta or ludicrous like the BMW X6.
Jul 31st, 2009 10:04pm
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ZireX ZireX
Very nice move from Suzuki.Kizashi beats Jetta and Corolla.Finally a nice looking sedan from Suzuki
Jul 31st, 2009 8:53pm
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slickchild slickchild
Hey... does anyone know what that song is rite at the beginning of this video? Lovin' that beat.
Jul 31st, 2009 6:45pm
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Iconic Iconic
I think 'dynamic rear ends' are awesome! Sleek looking car, but it's going to have a very tough time stealing any kind of market share from the Honda and Toyota.. in the US at least. With that said, it should do well in emerging markets where Suzuki is already an established brand, or even in Europe.
Jul 31st, 2009 6:23pm
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sugar-ray sugar-ray
this car is a ww copy deluxe
Jul 31st, 2009 6:05pm
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motorjedi motorjedi
Argh, the plastics look cheap even in the pictures. Given the engine size, I'm going to go and assume this will go up against Accords, Camrys, Passats, Superbs and Mazda6es. That interior just won't cut it. Maybe in a class lower, but just no. The exterior is quite nice, looks like a classier version of the SX4 saloon. But still a bit bland. But I'm with Suzuki ever since they made the Swift, so I hope this does well. I'm pretty sure it will in Asia at least, if not the West.
Jul 31st, 2009 4:18pm
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machida machida
There seems nothing obviously or grievously wrong with this car (other than the cheesy "Japanesque" script for the model badge), but I cannot think of a compelling reason why anyone would consider it. Unless it beats the Hyundai Sonata on price, it seems like the answer to a question nobody asked. With Suzuki sales down in the US more than any other mfr this year, this hardly seems like the car to suddenly make the brand relevant. Shoulda brought in the Swift instead. We didn't need an alternative to a Mitsubishi Galant.
Jul 31st, 2009 2:30pm
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Edison Edison
Aug 1st, 2009 4:15am
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akbars600 akbars600
surely the best from Suzuki thus far. Waiting for this one to launch in India. I am sure this will do better in other countries too.
Jul 31st, 2009 12:52pm
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McNamara68 McNamara68
looks exactly like a VW, shameless but unsurprising.
Jul 31st, 2009 10:11am
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RzGTmorio RzGTmorio
looks like a Insignia
Jul 31st, 2009 9:25am
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Grey Grey
looks like a Jetta but not ugly and disproportional i like it!
Jul 31st, 2009 9:11am
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-Matt- -Matt-
airvents above the radio looks like the one in the passat...
Jul 31st, 2009 8:47am
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Jul 31st, 2009 8:10am
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N20_Purge N20_Purge
Something great is coming after-all. This is actually a good looking Suzuki... well the Swift is, but now there is a second one!
Jul 31st, 2009 7:32am
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