Lexus developing BMW 1-Series rival

 Lexus developing BMW 1-Series rival
2010 Lexus RX 450h

Premium hatchback entry will be based on the U.S. market-only Lexus HS250h hybrid

The BMW 1-series will be seeing some new competition come September.

Our esteemed colleagues over at Autocar are reporting that Lexus is currently developing a 1-series rival that will be debuting as a concept car at the Frankfurt motor show later this year.

Now, is it fair to label the premium C-segment in Europe strictly the domain of the BMW 1-series? What about the Audi A3 or the Mercedes B-Class, even? Well, BMW surely doesn't mind that short-handing and they do seem to be fairing quite well in that segment, anyway.

What does Lexus have planned? Other than outright plagiarizing BMW's design?

According to Autocar, the Lexus model will be based on the U.S. market-only HS250h, which is a hybrid with a 2.4 liter gasoline/petrol engine. That car produces a total of 187 hp with the addition of the electric motor output. The European model may carry the name CS or BS. It will be a front-wheel drive and come exclusively as a hybrid but will not be built on the same platform as the HS250h.

Autocar's source says that Lexus executives thought the European C-segment "too lucrative not to be in".

But no diesel? Sold only as a hybrid? Okay...

The source also says the concept which will debut at Frankfurt will be a close match to the real version, which will see its production model debut at Geneva in 2010. The car will likely go on sale in the fall of 2010.

 

Source: autocar

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 N20_Purge N20_Purge
Seems good. Surely it cannot be hard for the Lexus to be better than the 1 series.
July 24, 2009 2:29 pm
 Edison Edison
Seems to excite only if you're a Lexus fan. If taken objectively, it will have to be pretty damn good to beat the 1-series coupe, particularly in 135i guise. So far, from what I read it seems like a long shot. Front wheel drive with heavy hybrid powertrain, is not a good start for one, considering that even Lexus' conventional rear wheel drive cars don't match their BMW contemporaries dynamics-wise. I have my doubts. I think Lexus is just trying to make money on this one (that is why they are in business), even though hybrids aren't particularly popular in Europe, but I will reserve judgement until the actual car surfaces.
July 24, 2009 2:55 pm
 Renegade Renegade
All the car companies want to make money, thank you very much Captain Obvious.
July 24, 2009 3:27 pm
 Edison Edison
First-mate, I think you are missing my point. Yes, the desire to make money is obvious as even I want to make as much money as possible. However, making a half-baked product just to fill a gap in the market or milking a platform to the max reeks of bean-counter decision making rather than attempting to making a compelling car. BMW could just as well use a FWD Mini platform to mine the production synergies with MINI/PSA, but they haven't and doesn't look like they will. However, I will be the first to point at BMW examples of stretching the use of a platform (sometimes beyond good taste). I just don't see the BS competing head-to-head with the 1-series. A3 and others, definitely.
July 24, 2009 4:23 pm
 9TNine 9TNine
My money would be on the BMW! http://www.autozeitung.de/node/380871/2?destination=node/380871 http://www.autozeitung.de/node/380871/3?destination=node/380871
July 24, 2009 7:34 pm
 jandrews90 jandrews90
K so a front wheel drive, hybrid Lexus based off the HS250H is soposed to compete with the one series???
July 24, 2009 2:31 pm
 sub39h sub39h
Why is that so hard to believe? The A3 is front drive, based on a Golf and it decimates the 1-Series in Europe. I don't think this article is fairly named. The car would be an A3 rival first and foremost if it was released outside of the US
July 24, 2009 4:34 pm
 scratchy996 scratchy996
the A3 and BMW 1 series are not in the same league. try MB CLC.
July 24, 2009 5:10 pm
 sub39h sub39h
I can't believe you bought into Merc's marketing spiel. have you ever driven a CLC? it's completely outclassed by both the A3 and the 1-Series. I'd much sooner buy a Golf or Focus than i would a CLC.
July 25, 2009 7:55 am
 simalive simalive
Hahaa..the car could be named BS
July 24, 2009 2:37 pm
 scratchy996 scratchy996
at least they are honest.
July 24, 2009 4:56 pm
 X6M X6M
I'd like to see that, BMW 135i is beautiful car, it's proved to be better than the Porsche Cayman, and some Lexus want to develop rival to BMW??? - They all want that, but who can?
July 24, 2009 3:04 pm
 benz_man benz_man
LOL, this is funny. What a joke!
July 24, 2009 3:06 pm
 MAB MAB
They're "developing"? This car has been on the Lexus.com site under Future Cars for a LONG time. Its a Prius. Perhaps I'm missing something, ...or did WCF?
July 24, 2009 3:11 pm
 vilivo vilivo
Will this be a hatch version of the IS (corolla lux edition...), or will this be an actual luxury version of the Auris, or is it as MAB said- a luxury Prius.I don get the lexus story: "Have a full hose toyota (insert model here), and we will change the badges for only 4X the price!!!)
July 24, 2009 3:45 pm
 akbars600 akbars600
they wil again pull up something which they dont sell in USDM and modify it to the L-Finnese design.. and here we go.. 1 series rivall... lol
July 24, 2009 4:06 pm
 scratchy996 scratchy996
so basically they re-badge the Prius to make more money. do they think Europeans don't know Lexus is Toyota ? they will sell a few Hybrids to some celebrities who want a green image (a TV celebrity in my town owns a Prius but she only drives her Cayenne Turbo S and 911 Turbo). good luck competing with the 1 series with a heavy FWD hybrid, especially in Diesel Land aka Europe.
July 24, 2009 5:04 pm
 GRAVE GRAVE
at least the GS, ES, IS and LS are better looking than the 3, 5 and even the 7 series BMW and even most of the German cars, be honest. and not even better looking but in terms of comport and reliability Lexus is way better also. I'm not a BMW hater but i think they can do it.
July 24, 2009 8:37 pm
 Moko Moko
@grave you argument is too plain and vague, you rather have a beauty of a car than a beast under the hood ewwwww and i think bmw has the most reliable luxury brand in the past 3 years....good luck lexus , we will wait and see but im afraid it'll all anything but a re-badged yaris
July 24, 2009 9:27 pm
 Edison Edison
Actually, excellent reliability is something that Lexus strives hard for and are the best in. That's not to say the others are unreliable though. Looks, however, are a matter of opinion.
July 24, 2009 10:01 pm
 Aesthetics Aesthetics
no way they are going call it a BS series. front wheel drive defeats the purpose of rivalling the 1 series when bmw made the 1 series from the lack of RWD cars in that segment, lexus marketing is not fooling many with the hype annoucement....i guess maybe they should call it a BS
July 25, 2009 12:59 am
 Sammy_R-Gti Sammy_R-Gti
why do i have the feeling its gonna be a Toyota yaris with a Lexus badge? lol
July 25, 2009 6:05 am
 eeoikari eeoikari
Maybe they will rebadge the upcoming Auris Hybrid.
July 25, 2009 6:31 am
 trekkerbin trekkerbin
Agree ! How Funny:)
July 27, 2009 2:55 am
 Get_real Get_real
"What does Lexus have planned? Other than outright plagiarizing BMW's design?" [taken from article] Who wrote that? WCF? If so, shame on you. Every reader can have their own opinion/preconception. But a (wannabe) journalist should leave this kind of comment out of the article! Don't drop to the journalistic level of Clarkson!
July 25, 2009 6:58 am
 sub39h sub39h
and i'd like to point out as well that Audi invented the premium C segment with the A3 so it's really Audi they'll be copying, not BMW
July 25, 2009 8:00 am
 scratchy996 scratchy996
BMW invented it with the 3 series compact. http://www.bmw-freunde-forchheim.de/gallery/Treffen%2010.%20Feb.%2008/img0796ey6.jpg
July 25, 2009 12:41 pm
 sub39h sub39h
I suppose you could look at it this way, but it was a 3 Series variant so not really C segment, and the numbers sold meant it was pretty much irrelevant. It wasn't until after the A3 that the 1-Series, A-Class and C30 came along.
July 26, 2009 10:05 pm
 Aesthetics Aesthetics
i agree, lexus don tlook like bmws....however new jaguars do look like lexus....probably reported by an anti japanese journo
July 27, 2009 12:39 am
 dom6698 dom6698
In it's day the 3-Series Compact was too big for C segment. The original premium hatches were the Alfasud, 33, 145 and 146. The Delta also predates the Germans.
July 25, 2009 1:48 pm
 Razz Razz
Well .. to make some competition to the 1Series you must make : 1st - RWD and 2nd - a great handling hatch. The rest are details, and without being rude to Lexus .. they will always make good quality cars, but they'll never reach the spirit of driving a BMW !
July 25, 2009 1:53 pm
 E92-TORONTO E92-TORONTO
LEXUS=PURSUIT THE CRAP This car is not even in 1 serier's class more likely = Mini.
July 25, 2009 8:12 pm
I'm a MB fan and repeat buyer of the 3Pointed Star...but the B-Class is a piece of sh!t and it is in no way a competitor to the 1 Series. The 1 Series is one BMW I would actually buy and am contemplating on buying in the moment right now. To me the 135i with the M Sports Pack IS the spiritual successor to the E30 M3! It is the best BMW out there in the market today...go out and test drive one!!!
July 26, 2009 3:48 pm
 E92_Toronto E92_Toronto
LEXUS=PURSUIT OF CRAP 135i with msport=leader in its class
July 26, 2009 6:00 pm
 brocky brocky
Can't call it a rivalry when old ladies hog up the sales for Lexus.
July 27, 2009 10:17 am
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