Porsche CEO Wiedeking steps down - paving way for VW

 Porsche CEO Wiedeking steps down - paving way for VW
Porsche SE Chief Executive Officer Wendelin Wiedeking

Porsche SE CEO Wendelin Wiedeking has agreed to leave the company he helmed for 16 years as part of a deal to sell sports car marquee Porsche AG to Volkswagen for €8 billion.  The resignations of Wiedeking and Porsche CFO Holger Haerter were announced following a meeting of the Porsche supervisory board, and are effective immediately.

Wiedeking spearheaded Porsche's failed takeover attempt of Volkswagen, Europe's largest automaker, allowing his company to increase their ownership of VW to 51 percent with an additional 20% in options.  The strategy started in 2005, with Porsche gradually accumulating more shares while fighting with the government of Lower Saxony about the legality of a full takeover.  Meanwhile, debt at Porsche swelled to over €10 billion, prompting Porsche to raise capital from outside investors and sell off its sports car division to negate the debt.  During the board meeting, Porsche reaffirmed plans to raise a minimum of €5 billion, in part from a Qatar-based investment group.

A meeting this afternoon in Stuttgart by the VW supervisory board is expected to include a declaration of support for Porsche, including the desire to make Porsche the next brand under the VW umbrella.  Volkswagen already owns Audi, Bentley, Bugatti, Lamborghini, Seat, Scania. Skoda, VW, and VW Commercial Vehicles.

The takeover attempt is believed to have widened an already-sizable rift within the family that controls both companys.  VW Chairman Ferdinand Piech is the cousin of Porsche SE chair Wolfgang Porsche.  Both men are grandchildren of VW Beetle creator Ferdinand Porsche, who also founded Volkswagen.  Further complicating matters is Piech's participation as a partial owner of Porsche, and Wolfgang Porsche's membership on Volkswagen's supervisory board.

“Wiedeking’s course has split the families and caused major irritations in Porsche’s working ties with VW,” said Stefan Bratzel in an interview with Bloomberg.  Bratzel runs the Center of Automotive Research Institute in Germany.  “Wiedeking has no place in a combined VW-Porsche carmaker.”

Porsche may also be in a position to save money by hiring a new CEO to run the firm.  Wiedeking received an annual salary equal to 0.9% of pretax profit at the firm, which translated to a roughly €77 million paycheck for July 2007 to July 2008.  That high figure was not always the case.  When Wiedeking took the helm at Porsche in 1993 he found himself in charge of a nearly bankrupt firm.  He transformed Porsche AG into one of the most successful automakers in the world, which boasted higher profit margins than any other automaker worldwide.

Porsche executive board member and production chief Michael Macht will takeover for Wiedeking.

Source: bloomberg.com

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 FastLane FastLane
Cousins, interesting story..
July 23, 2009 10:38 am
 scratchy996 scratchy996
German families and business don't work together, look at Adidas and Puma :)
July 23, 2009 12:55 pm
 BENZian BENZian
Ferdinand Pieche has finally won the war of egos...cue the fat lady and tell her to sing...
July 23, 2009 11:35 am
 BENZian BENZian
...Oh and BTW...I hope daimler is keeping a close eye on this...Wiedeking would make an excellent choice for CEO of Mercedes Benz...
July 23, 2009 11:37 am
 911fnatic 911fnatic
He'd be an excellent choice for any firm really. I'm hoping something good can come out of this, maybe better build quality.
July 23, 2009 12:05 pm
 TheKing TheKing
You can wish... the only good thing is that VW will be making more profit as they will start sticking their cheap parts into the Porsche, just like Audi. what a pity that another brand loses its independence. Great shame
July 26, 2009 2:26 pm
 catchmyshadow catchmyshadow
Piech wins, never in doubt really. anyway, Porsche will always have a special position under VW?s roof because of the close connection of the Porsche and Piech families.
July 23, 2009 12:21 pm
 ShinyG ShinyG
Hopefully this will not mean any FWD Golf-based, diesel powered Porsches :(
July 23, 2009 12:24 pm
 Shyne Shyne
there is already a diesel-powered porsche. but i dont think theyll put anything else in the 911 than the classic boxer. i think its a good thing. vw always treated their adoptive brands good. only bad thing about it is, that lamborghinis estoque probably wont be seeing daylight. :(
July 23, 2009 12:47 pm
 scratchy996 scratchy996
depends on how the Panamera is doing . it will be interesting with the Passat CC, A5 sedan, A7, Panamera, Estoque, Bugatti Bordeaux, VW will cover all the 4 door "coupe" segments.
July 23, 2009 12:52 pm
 Shyne Shyne
hopefully. :)
July 23, 2009 5:25 pm
 Aesthetics Aesthetics
a calculated risk and if it had succeeded, he would have been porsches biggest hero
July 23, 2009 12:58 pm
 9TNine 9TNine
Lucky man... a freshly negotiated EUR 100 million (USD 143 million) golden handshake! ...Buys a few Porsches... or even (VW) Bugatti's!
July 23, 2009 1:16 pm
 Razz Razz
Like you all have said, i hope this won't cause some changes in the Porsche AG like making the Golf / Cayman Porsche with 1.9 TDI, FWD and 5 speed. 100 % Mr Wiedeking will be the CEO of a new carmaker .. you can't "loose" a guy that made Porsche what it is today .. on a "free" transfer !
July 23, 2009 7:13 pm
 scratchy996 scratchy996
yeah , like that Lambo 1.9l hatchback they made and the diesel Bugatti .
July 24, 2009 3:59 pm
 DeleteThisAccount DeleteThisAccount
Clearly a much more qualified (and younger) individual that would be perfect to run GM... it's not too late to get rid of the old farts...
July 24, 2009 6:58 am
 mlcarrera mlcarrera
one mistake can blow you away..hope he does well again
July 27, 2009 4:29 pm