Aston Martin's attempt to revive the Lagonda brand has hit a roadblock, as the company has apparently put production of the Lagonda SUV Concept on hold.
In an interview with Edmund's InsideLine, Aston Martin's CEO, Ulrich Bez, said the concept was "indefinite hold" due to the difficult economic climate despite "...several sources ready to invest upward(s) of a quarter-billion pounds." He added that, "...the timing right now is simply wrong. We have some work to do yet, and it takes a lot of investment."
The highly anticipated concept, which briefly appeared at Geneva Motor Show, was quietly pulled from the Aston Martin display after a serious lambasting by the automotive press. This fuels speculation that the project's cancelation was less about economics and more about euthanizing a hideous vehicle.
According to several of InsideLine's sources, Aston Martin Lagonda's Chairman, David Richards, was one of many people unhappy with the concept. The unnamed sources also stated that no one wanted to take "ownership" of the project.
awhk
July 21, 2009 3:43 PM
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