VW to buy Porsche for 8 billion euros - tables turned
By Zack Newmark
July 20, 2009 2:59 PM
Filed Under: Corporate/Financial, German, Industry, Porsche, Volkswagen
For over three years, German manufacturer Porsche SE had worked diligently to complete a takeover of Volkswagen. After a series of missteps, the tables have turned. The predator appears to be close to an agreement that would allow its former prey to instead buy Porsche AG -the sports car division- for about €8 billion ($11.28 billion), according to German newspaper Der Spiegel.
An upcoming July 23 meeting of the Porsche supervisory board could finalize a deal that would give Volkswagen 49.9 per-cent of Porsche AG up front, with the rest available for acquisition in the future. Porsche would become the 10th car brand owned by the Volkswagen Group. Other brands include Audi, Bentley, Bugatti, Lamborghini, Seat, Scania. Skoda, VW, and VW Commercial Vehicles.
By selling Porsche AG, the sports car's parent company would be able to pay off a considerable portion of its alleged €10 billion debt. Much of that debt was created in Porsche's failed takeover bid of VW, a deal that was largely backed by bank financing that dried up in the wake of the global economic crisis.
The crisis at Porsche will likely lead to a shake-up at the top of the firm. Company CEO Wendelin Wiedeking is reportedly constructing a €100 million golden parachute so he can bail out of the firm. Production head Michael Macht would replace him at the top of Porsche AG, according to Der Spiegel.
The tale is another chapter in the history of two rival factions of a prominent German family. VW Beetle creator Ferdinand Porsche, who created Volkswagen, was the grandfather of both Ferdinand Piech and Wolfgang Porsche. Piech is the chairman of VW and part-owner of Porsche, while his cousin, Wolfgang Porsche, is the chairman of Porsche SE and a member of the VW supervisory board. The two are considered to be bitter rivals.
Piech looks to have gotten the ultimate win over his competitor, but we will not know for sure until the end of that July 23 meeting.
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Comments
As for the TTRS and other RS models, I don't think Porsche would have stopped them as they are not really a anything that's in line with current group offerings. Putting a sportier model in its current lineup is not a duplication of any other prducts in the portfolio.
also , what's wrong with sharing parts if they are good? it's not like the V12 Audi Tdi is the same as the 1.2 Polo engine even it they share some bolts. heck , even the Veyron shares bolts with Skoda Fabia.
hm..i still wonder if there will be an eco-version of the bordeaux. my suggestion: 2x v12 tdi's and a nox kat. :D
It is kinda normal for a big company to use similar parts for various boutique brands. BMW does it with RR, Fiat does it with Ferrari & Maserati, Merc does it with the Maybach brand and various little brands buy pieces from the big companies. Just look at Zonda.
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Edited by user on July 20, 2009 at 3:26 PM