VW to buy Porsche for 8 billion euros - tables turned

By Zack Newmark
July 20, 2009 2:59 PM
Filed Under: Corporate/Financial, German, Industry, Porsche, Volkswagen

For over three years, German manufacturer Porsche SE had worked diligently to complete a takeover of Volkswagen. After a series of missteps, the tables have turned. The predator appears to be close to an agreement that would allow its former prey to instead buy Porsche AG -the sports car division- for about €8 billion ($11.28 billion), according to German newspaper Der Spiegel.

An upcoming July 23 meeting of the Porsche supervisory board could finalize a deal that would give Volkswagen 49.9 per-cent of Porsche AG up front, with the rest available for acquisition in the future. Porsche would become the 10th car brand owned by the Volkswagen Group. Other brands include Audi, Bentley, Bugatti, Lamborghini, Seat, Scania. Skoda, VW, and VW Commercial Vehicles.

By selling Porsche AG, the sports car's parent company would be able to pay off a considerable portion of its alleged €10 billion debt. Much of that debt was created in Porsche's failed takeover bid of VW, a deal that was largely backed by bank financing that dried up in the wake of the global economic crisis.

The crisis at Porsche will likely lead to a shake-up at the top of the firm. Company CEO Wendelin Wiedeking is reportedly constructing a €100 million golden parachute so he can bail out of the firm. Production head Michael Macht would replace him at the top of Porsche AG, according to Der Spiegel.

The tale is another chapter in the history of two rival factions of a prominent German family. VW Beetle creator Ferdinand Porsche, who created Volkswagen, was the grandfather of both Ferdinand Piech and Wolfgang Porsche. Piech is the chairman of VW and part-owner of Porsche, while his cousin, Wolfgang Porsche, is the chairman of Porsche SE and a member of the VW supervisory board. The two are considered to be bitter rivals.

Piech looks to have gotten the ultimate win over his competitor, but we will not know for sure until the end of that July 23 meeting.

 

Source: autonews.com (sub req)

Comments

catchmyshadow
July 20, 2009 3:24 PM
Godfather Piech wins, pupil Wiedeking loses. I don`t think it will make a difference for us customers. they have been working together very closely over the last 50 years anyway. But i am very happy that Audi won`t be limited by Porsche now.


Edited by user on July 20, 2009 at 3:26 PM
xenomorph
July 20, 2009 4:58 PM
I couldn't agree more, that Wiedeking would have killed off the R8, TTRS, perhaps every RS model if he had been able to shape things his way. Good riddance.

TheKing
July 21, 2009 11:08 AM
If porsche is part of the VW Group, there is no need for a relatively inferior R8. furthermore, the R8 is making a loss per unit sold at the moment due to increased in costs and decrease in economies of scale.

As for the TTRS and other RS models, I don't think Porsche would have stopped them as they are not really a anything that's in line with current group offerings. Putting a sportier model in its current lineup is not a duplication of any other prducts in the portfolio.

Prince_Ash
July 20, 2009 3:25 PM
Im excited to see what will happen.

pousa13
July 20, 2009 3:25 PM
well done Mr. Wiedeking! so porsche will become just another part of the vw imperium...very sad for such a company

Shyne
July 20, 2009 3:50 PM
Wiedeking made a mistake by trying to overtake VW. But it is also due to him that Porsche walked out of their crisis at the beginning of the 90s. Without him Porsche possibly wouldve been overtaken long ago.

TheKing
July 21, 2009 11:11 AM
I really don't want to see VW getting their dirty little hands on yet another great brand. They are well known for identity dilution. Look what they have done to the Audi brand. It used to be a premium brand and now their cars share parts with a VW's lower non-premium brands such as Skoda, Seat and VW. Premium means exclusivity and all's lost in such business practices.

Shyne
July 21, 2009 5:30 PM
Audi wasnt a premium brand back then, it was more like a conservativ "grandpa"-brand. VW made it premium.

scratchy996
July 21, 2009 6:15 PM
true , VW made Audi a premium brand. look at what Skoda and Seat were before VW. identity dilution ? you must be smoking some expired stuff.

also , what's wrong with sharing parts if they are good? it's not like the V12 Audi Tdi is the same as the 1.2 Polo engine even it they share some bolts. heck , even the Veyron shares bolts with Skoda Fabia.

Shyne
July 21, 2009 7:17 PM
i agree with scratchy. nothing wrong with sharing parts. skoda was a dead brand before vw and seat,bentley or lamborghini werent well off as well. you need to share parts in order to stay alive. thats why merc got problems right now.

hm..i still wonder if there will be an eco-version of the bordeaux. my suggestion: 2x v12 tdi's and a nox kat. :D

TheKing
July 24, 2009 12:27 AM
Just a correction for you guys: VW did not make Audi premium, they made Audi to be perceived as premium. Obviouly there would be nothing wrong with sharing some nuts and bolts. But in this case, it is not sharing of nuts and bolts. We are talking about sharing chassis, engines and important vehicle components such as brakes and electrical systems. The only difference is the body panels and some inetrior material to make it look premium. That's why when VW Group have engine recalls, they usually affect the VW Golfs, Polos, Jetta ,Audi A3 and A4. So premium my foot. It is amazing how many people are fooled by their tricks.

kuklukklak
July 20, 2009 4:07 PM
LOL. The point is who's the boss.

Iconic
July 20, 2009 4:31 PM
I don't give a damn who owns Porsche... Just keep them fast, beautiful, and sort of ugly at the same time. I hope Piech has enough sense to let Porsche be and not cannibalize it with audi.

scratchy996
July 20, 2009 5:19 PM
Piech has done a great job with Bentley, Bugatti, Lambo, Audi , Skoda , Seat. i think he will treat Porsche even better because it's his family's heritage. maybe he'll celebrate his victory with a new Carrera GT :)

Iconic
July 20, 2009 9:01 PM
I hope that will be the case, but family rivalries can get quite ugly especially when it comes to this kind of power. At least Porsche will always have enough stake in the company to avoid such outcomes.

TheKing
July 21, 2009 11:15 AM
great job in what? Cost reductionby putting the same brakes on Audi, Skoda, Seat and VW? Putting the same engine in the Polo, Golf, A3, A4, Seat and Skoda cars? If Porsche is taken over by this VW Group, expect to see VW parts such as engines, brakes, plastic parts, etc. in the Porsche as they will try to decrease cost per unit and increase profits.

Shyne
July 21, 2009 5:39 PM
Of Course theyll try to reduce costs and increase profits. And they already share various platforms, engines and so on. Just look at the Cayenne. It has VW's Diesel engine and it stands on the same platform as the Tuareg. The wont put a V engine in the 911, but theyll use some engines for the new cayenne or the panamera and thats ok with me as long as the 911 stays boxer.

It is kinda normal for a big company to use similar parts for various boutique brands. BMW does it with RR, Fiat does it with Ferrari & Maserati, Merc does it with the Maybach brand and various little brands buy pieces from the big companies. Just look at Zonda.

scratchy996
July 21, 2009 6:22 PM
TheKing , you have no idea about the auto industry , do you ? :) i guess you would be shocked if you found out that a British brand (Mini) owned by a German company (BMW) has french parts from Peugeot.

TheKing
July 24, 2009 12:33 AM
Just to reply to some of your comments: The entire BMW Group consist of premium brands. VW Group is a different story, they have non premiums like VW, Skoda, etc. And yes, I am aware of the PREVIOUS MINI using an engine that has been jointly developed by BMW and P. The new Mini does not share any parts with the french comapny any longer. It is all within the premium brands of BMW Mini and RR. It would be a problem if BMW starts sharing parts with the relatively inferior VW.

Narco
July 20, 2009 6:51 PM
I think the acronym "LOL" comes to mind.

Fishes,

Narco.

Michael
July 20, 2009 6:51 PM
Porsche - majority shareholder at VW and VW - majority shareholder at... Porsche :) Anyway, this is the best deal for both companies. Or should I say families... Now the path for VW to the top is open. Toyota, here they come...

radmeister
July 20, 2009 7:32 PM
I would bet that Porsche didn't fail at buying VW, maybe that was all a lie in order to get enough $$ lent to them to buy enough shares that the family was secured for ever. Now VW will do the same, none of them want control of the other. They want security from outside buyers during an economic crisis. Not many banks would lend you billions of $$ during an economic crisis unless it was for a takeover, if you tell them "i just want to buy some shares for myself to make sure nobody else can buy them, with no real plans to use their power or sell them at a later time." They didn't do it to make $$, they did it to make sure that the $ they were making already stayed in the family.

dbehmoaras
July 20, 2009 8:08 PM
Now that makes more sense in terms of the corporate hierarchy.

Bonganie
July 20, 2009 11:52 PM
Finally we are going 2 have a Boxster beating TT

scratchy996
July 21, 2009 6:23 PM
the TT-RS is already beating the Boxster.

TheKing
July 24, 2009 12:28 AM
Yet the new Z4 beats them all according to most test reports. Where does SLK stand then? Last?

tootall
July 21, 2009 2:22 AM
I thought this was the way it always have been. Anyway, I'm happy it's like this.

alessandro
July 21, 2009 1:06 PM
Bang!!! Reality is an interesting place to be too!

joelynn
July 21, 2009 1:14 PM
Porsche attempting to take over VW was obviously a stupid move if it turned the most profitable car company in the world into one with immense debts on the edge of a crisis.

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