New 2010 Jaguar XJ on the streets of London [video]

This and two other videos were sent to us by Jaguar. They show examples of the new XJ on a public street after they left the Saatchi Gallery this past Friday. That was the day after being unveiled in front of dignitaries, business people and celebrities like Jay Leno and Elle McPherson.

The video clips are of watchable quality but they were clearly not shot by a professional team nor should they being used in proper marketing material. For instance there is a fair bit of shaking on the part of the camera operator. The other point of interest is the seemingly mixed reaction to the cars from the "man on the street". Some people just walk past it without so much as a glance while others take a look. One man in a suit even approaches while the cars are stationary at the traffic light, but has to back off at the last minute as they start moving again.

Nevertheless the beautiful cat looks well poised to sell in good numbers if priced correctly. It seems Jaguar finally has an XJ fit enough to take the fight to the ruling Germans, at least from its interior and exterior looks, as well as its lineup of firepower.

 

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 AOS AOS
Wow, not bad in reality
July 14, 2009 7:48 pm
 Renegade Renegade
The last gen XF had a special aura, this one it's just another big luxury sedan. Bleah.
July 14, 2009 8:14 pm
 BabyMilo BabyMilo
I agree with Renegade, the last gen XJ had something special about it, this is just ugly, horrible and bleah. I would way rather have an S Class, 7 Series or LS
July 14, 2009 9:03 pm
 DeRay DeRay
I think the previous XJ did have something special about it. The problem is that they were not attracting new customers with it. Only a small few really like the car like myself. I like the new one as well! However I think they could have used some styling cues from the previous model to really set it apart from the competition. That's just me but hey everyone has their own opinion.
July 15, 2009 1:45 pm
 dnmacf dnmacf
that looks stunning on the street. wasn't overly impressed by press photos but absolutely love the real thing. tail looks amazing.
July 14, 2009 9:06 pm
 DeeKay DeeKay
The difference between pictures and videos of this car is huge... It looks awsome in real life, and in my oppinion a true competitor finally...
July 14, 2009 9:14 pm
 catchmyshadow catchmyshadow
the front somehow looks like a truck: http://img219.imageshack.us/img219/9588/truckg.jpg and the design of the tailights and trunk is still a no no imho.
July 14, 2009 9:52 pm
 p0ssuid0 p0ssuid0
Great looking car, if you just see it's front end and side profile... But that rear! Oh my God, that's awfull!!! It looks like a chinese car... And that's no good at all... For me, I just wanted an XF with this XJ's front, wich is absolutely gorgeous!
July 14, 2009 10:07 pm
 GmBHcarfanatic GmBHcarfanatic
was there anything wrong with the brake lights towards the end of the vid? lol
July 14, 2009 10:22 pm
 9TNine 9TNine
Nice looking car...! Think that rear may be growing on me.
July 14, 2009 10:25 pm
 nederina nederina
still looks like a glorified volvo s80 to me. oh wait is that the new s90?
July 14, 2009 11:39 pm
 sovietmole sovietmole
the old XJ exudes a sense of elegance.. this.. is just like a lexus.. luxury ride without the elegance
July 15, 2009 12:07 am
 hata0101 hata0101
bravo! i love new designs from Jaguar! a breakaway from the past & old fashion. the more i look at it, the more i like it...
July 15, 2009 2:05 am
 TroyBoy71 TroyBoy71
Looks a bit Audi/Lexus/Maser lovechild in the headlights... but overall LOVE it!
July 15, 2009 3:17 am
 MTC MTC
The Front end looks gorgeous, the back looks better in real life environment than in pictures
July 15, 2009 7:23 am
 bt21d bt21d
I hope TATA see what they do to the car.... the rear is not elegant and the interior looks chip... don't have nothing like the older our the new jaguars... it's not bad at all... but i preferer the xj older interior end rear... lost the elegance of the car...
July 15, 2009 9:14 am
 odysseus odysseus
The so glorified X350 looks like an old atrophied house cat compared to this. The taste of all you bashers must be stucked in the last century. And in this case please be consequent and stop using computers, because a typewriter is much stylisher than this dull box made in asia… *ironic*
July 15, 2009 10:26 am
 automobile007 automobile007
Is anyone else disappointed with this? the nose is a bit big and the rear looks korean. i think it'll date very quickly
July 15, 2009 12:18 pm
 remus remus
the only good thing about this car are headlights ...and the back is pure fuglyness...there goes the Jaguar image...
July 15, 2009 12:43 pm
 aq12345 aq12345
Its sad how jaguar has ditched it's characteristic (albeit slightly old) design, JUST to make it look like the XF,in hope of riding along with its success. Nonetheless, its similar to a bimbo, pretty with no soul and character
July 15, 2009 12:43 pm
 andy andy
i think my boss will place an order pretty soon after its released, damn good car for business, elegance + sporty design, 200% better than ugly audi A8, MB S Class,
July 15, 2009 3:37 pm
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