Honda not considering F1 return - new CEO

 Honda not considering F1 return - new CEO
Old and new F1 Honda's / Honda Racing F1

Even if the world economy rapidly recovers, Honda is not keen to return to formula one, the Japanese carmaker's new chief executive said on Monday.

Takanobu Ito has now succeeded former chief executive Takeo Fukui, who due to the global financial crisis decided to withdraw Honda from the sport and hand the Brackley team to its current owners headed by Ross Brawn.

"It was a real shame that we had to leave formula one," Ito is quoted as saying from Tokyo.

Financial considerations aside, he suggested F1 has become less attractive due to its regulatory restrictions.

"On the other hand, F1 is becoming less of a medium in which companies can test their various strengths and more of an event with mounting restrictions.

"There's little room for us to challenge new fields, so bearing in mind the current state of series, I don't think we have the desire to return, even if the economy improves," he added.

Meanwhile, given the withdrawal from the F1 calendar of Fuji Speedway, Ito said he did not know if Honda-owned Suzuka will take over as the new permanent host of the annual Japanese grand prix.

 

Source: GMM

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 911fnatic 911fnatic
Not a bad way to cover up poor recent F1 performance, given F1's bad rep of late.
July 13, 2009 3:25 pm
 badis badis
Honda should be ashamed putting the 08 season car in a show off. That was a disaster car!!
July 13, 2009 3:28 pm
 kenta kenta
I agree that Honda was poor in performance in the last two years of their F1 competition. But I still agree on the statement of their new CEO that F1 is not a good place among automotive manufacturers on how to test and improve their technologies. It is getting less attractive every year. Some new restrictions are made for commercial in mind, e.g. standardized engine. If I were a manufacturer, what is the point of taking path in F1?
July 14, 2009 5:42 am