New Ferrari store opens at Nurburgring

By Zack Newmark
July 13, 2009 8:02 PM
Filed Under: European, Ferrari, Lifestyle, Nürburgring

Ferrari officially opened up their latest store location last week. On the grounds of the Nürburgring circuit, Ferrari fans will be able to purchase all sorts of merchandise they can use to show their allegiance to Maranello.

Ferrari drivers Felipe Massa and Kimi Räikkönen cut the ribbon at the 240 square meter store. The location is all track-level, and has an on-site relaxation lounge, and business area where corporate types can hold meetings.

The new store was developed by Italian architecture and design firm, Studio Iosa Ghini. Ferrari will not manage their own store; that honor goes to the Zender Group, which runs the Mülheim-Kärlich Ferrari dealership.

Source: Ferrari

Press Release (Click to expand)

THE NEW FERRARI STORE OPENS AT THE LEGENDARY NÜRBURGRING CIRCUIT

The first Ferrari Store in Germany was officially inaugurated today at a very special location: the Nürburgring, which nestles in the gentle Eifel hills and provides the fascinating venue for the German Grand Prix. The ribbon-cutting ceremony was performed by Ferrari drivers Felipe Massa and Kimi Räikkönen, who had already been out on the track in the run-up to Sunday's Grand Prix. This is also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business centre. With this in mind, major new structures are being added, including the shopping centre housing the Ferrari Store, an events centre, a conference centre and hotels.

The 240 square metre Nürburgring Ferrari Store is spread over a single track-level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari's twin souls of racing and luxury as a straightforward store. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi. This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.

The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.