2010 Jaguar XJ Officially Revealed

Press Release

INTRODUCTION

"The all-new XJ re-imagines the ultimate sporting luxury car. It's beautiful, exhilarating to drive and with a bold, enlightened approach to design meets the challenges of our fast-changing world."
MIKE O'DRISCOLL, MANAGING DIRECTOR, JAGUAR CARS

Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury. It offers a seductive mix of striking design, breathtaking performance and engineering without compromise.

The new XJ is the epitome of fluid, contemporary automotive style. The elongated teardrop shape of the side windows establishes the car's silhouette and lies at the heart of its flowing design. And the new XJ doesn't just look streamlined: it shares a drag coefficient of 0.29 with the XF saloon, making them the most aerodynamic Jaguars ever.

A coupé profile cloaks a cabin that offers comparable levels of space to saloons with a more conventional style. There is generous accommodation for five occupants, while long-wheelbase models provide rear-seat passengers with even greater levels of comfort thanks to an additional 125mm of rear legroom.

The exquisitely designed interior has a strong sporting character throughout. A panoramic glass roof, standard on all models, dramatically enhances the sense of light and space inside the new XJ. And in keeping with its status as the ultimate four-door Jaguar, the XJ introduces a new generation of interior technologies, pioneering the use of display and infotainment systems such as the innovative Virtual Instrument dials and optional 1200W Bowers & Wilkins premium surround sound system.

At the heart of the all-new XJ's construction is a next-generation application of Jaguar's unique lightweight vehicle architecture. Primarily aluminium, but also using magnesium and composite alloys, this allows Jaguar to produce a significantly lighter and stiffer body - the lightest in its class. The new structure - which retains the same aerospace-based riveting and bonding processes - has been refined using these advanced materials to deliver improved strength, enhanced refinement and superior safety performance.

The new XJ offers the choice of four powerful and refined engines, which use the latest powertrain technology to deliver an outstanding combination of performance and class-leading efficiency. The supremely powerful supercharged 510PS 5.0-litre AJ-V8 Gen III will head the line-up, with a 0-60mph time of 4.7 secs (0-100kph in 4.9 secs); 470PS supercharged and 385PS naturally aspirated petrol V8s are also available, dependent on market.

A no-compromise diesel alternative is provided by the formidable 275PS 3.0-litre AJ-V6D Gen III. With twin sequential turbochargers, this is an engine that delivers on every aspect of the Jaguar driving experience, marrying tremendous drive (0-60mph in 6.0 secs, 0-100kph in 6.4 secs) with impressive fuel economy and CO2 emissions (40.1mpg and 184g/km of CO2).

The all-new XJ delivers a driving experience that is just as memorable as the car's appearance. Benefitting from technologies pioneered on the exciting new XFR and XKR models, including continuously variable damping (Adaptive Dynamics), electronically controlled rear differential (Active Differential Control) and a quick ratio power-steering system, the new XJ combines responsive, sporting dynamics with the refined, supple ride expected from a luxury Jaguar.

With its unique lightweight aluminium body structure and new, advanced powertrains, the all-new XJ already has a head start when it comes to sustainable performance. The aluminium body uses more than 50 percent recycled material, with a plan to increase this to 75 percent. Body panels made from recycled material use only 5 percent of the energy required for new aluminium, equating to a potential saving of three tonnes of CO2 per vehicle.

"The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. Its visual impact stems from the elongated teardrop shape of the car's side windows, that powerful stance and its wide track. It is the most emphatic statement yet of Jaguar's new design direction."
IAN CALLUM, DESIGN DIRECTOR, JAGUAR CARS

 

Source: Jaguar

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 themadboy themadboy
the back is just horrible
July 9, 2009 8:24 pm
 mhamini mhamini
check this out: http://www.carbodydesign.com/gallery/2009/04/30-iran-car-design-exhibition/44/ the retro design of jaguar xj
July 10, 2009 12:55 am
 Lamborghini Lamborghini
Yeah, I think the back will take some time to get used to too. But on the other hand, I think its quite a leap forward and it will attract more costumers than the last XJ. Really like the interior even though the wood-trimming is kinda weird. Overall I think its well done, grat's to Jaguar for making such a brave move. (finally)
July 9, 2009 8:30 pm
 need4speed need4speed
the back reminds me of the lincoln mks. anyone care to back me up?
July 9, 2009 8:32 pm
 wjaprep wjaprep
i do.
July 9, 2009 9:03 pm
 kimbo kimbo
agreed.
July 9, 2009 9:25 pm
 Zero Zero
Oh Jaguar, what have you done? I was a big fan of the old XJ. It was cool looking, different from the rest of the pack and imposing. This new one though, I'm not so sure. It looks alot like an XF upfront, and from the sides, which I suppose isn't a bad thing, but the rear is hugely out of proportion. That overhang is too big. It was too big on the old XJ too, but the rear on that car was narrow and had a low profile, but this new one is way too fat. It just looks out of place.
July 9, 2009 8:33 pm
 jaguarxj42 jaguarxj42
It is not a Jaguar.
July 18, 2009 6:42 am
 petrolhead_one petrolhead_one
The rear end is awful and the front is kind of ungainly. Small lights, huge grille. But the interior looks very good. It lacks the flair and the luxury looks of the 7-series or S-class interiors but it tries to be something different and it succeeds. What the hell is the deal with the C-pillars?
July 9, 2009 8:49 pm
 Renegade Renegade
Model by model Jag will lose it's aura and this brand we all love will never be the same again.
July 9, 2009 8:52 pm
 thamzn thamzn
Love the interior. Spectacular designs in there.
July 9, 2009 8:56 pm
 radmeister radmeister
The interior is nice, much better than the current model. BUT too many damn baby blue lights everywhere, even the vents are lit, like cmon do u really need the vents lit? I have never had a car with lit vents, and i never lost the vent holes, easy to find the hole where air is blowing at you from. Overkill imo.
July 9, 2009 11:55 pm
 Gile Gile
Overall the interior does look nice. The steering wheel looks like the one that can be found in some Audi models.
July 10, 2009 12:06 pm
 Fer Fer
Am I the only one who likes the rear?
July 9, 2009 8:59 pm
 Bristol411S3 Bristol411S3
I've been staring at it for a day now and it IS growing on me...
July 9, 2009 9:27 pm
 Murcielago2006 Murcielago2006
Yeah I think it works well with the shape of the car. Superb looking car.
July 9, 2009 9:34 pm
 effington effington
i would not mind it if it wernt for those blacked out c pillars... the make the whole thing look very strange! i think id buy one after the model mid life facelift in about 3 years time!
July 10, 2009 12:42 am
 Siawa Siawa
I liked it too. Well proportioned car.
July 10, 2009 3:54 pm
 wjaprep wjaprep
the rear is terrible, other than tht I think it looks alright, the headlights kinda look like the maserati quattroporte(SP?)but at least this looks more like a Jaguar than the XF, espically the interior, it looks amazing.
July 9, 2009 9:07 pm
 Enlightened_One Enlightened_One
@Fer I love the rear, it makes it look very distinct, I could only mistake it for a Bentley. This is a beautiful Automobile. If that rear pillar was body color I think it would make it look very ho-hum. I applaud Jaguar for breaking tradition and trying something new.
July 9, 2009 9:26 pm
 chris25 chris25
Nice body (referring to Elle) at that age with those legs, amazing!. Anyways, the rear looks more terrible than bmw 5 series GT.
July 9, 2009 9:38 pm
 FastLane FastLane
no thanks, instead of this i would get the BMW 7series or Merc S-Class or Porsche Pan or AudiA8 even the Lexus LS is on a different level then this. But really, there are lots of nice things in the car, like the interior and maybe the front. But the rear just ruins the car, the same problem with the new E-class. Is it that hard to design a rear of a car?!
July 9, 2009 9:42 pm
 benz_man benz_man
I'd like to know how nice this was before Tata started mixing their s***** suppliers in. The same suppliers are doing the new Range Rovers and they are awful too. I'm very displeased.
July 9, 2009 9:52 pm
 BabyMilo BabyMilo
agreed
July 9, 2009 10:04 pm
 thamzn thamzn
It takes about 2.5 years to design and get a car approved. Tata only took over in 2008 and therefore had nothing to do with the design of the new XJ.
July 9, 2009 10:30 pm
 benz_man benz_man
I wasn't speaking "design". I'm talking component suppliers. If you pay close attention, you'll notice switchgear shared with the updated Range Rovers. I'm very aware of pre-production life-cycles, that's why I wonder what it was "supposed" to be like. You know, back when Ford had control.
July 9, 2009 11:23 pm
 rochee rochee
Benz man- No sense taking a poke at Tata. This vehicle was ready to roll 18 months ago. Change is good for Jaguar. People that like the styling of the "old XJ" don't necessarily buy it. This car will be a home run for Jaguar.
July 10, 2009 12:09 pm
 benz_man benz_man
Originally, Tata made an arrangement with Ford Motor Company to continue using "current" suppliers for Jag and LR models for about 12 months in exchange for payments back to Ford. Like any wise company, Tata has quickly changed suppliers for the updated LR's and the quality hit is obviously apparent to anyone who studies this. Big, hard, high gloss plastic buttons with questionable ergonomic placement and poor haptic feedback. Same for the new LR's "digital instruments" (which the XJ shares). I'm sure Tata had to make a few last minute changes in supplier bases to bring this XJ more in line with its LR fleet. These are obviously not materials that would have been chosen for the Premier Auto Group (remember that?), just look at the quality of new Lincolns. More than likely, those materials families would have been used here. I'm not hating on Tata: wise business decision, poor automotive decision.
July 10, 2009 2:09 pm
 benz_man benz_man
OH, and that D-pillar is hideous. Who thought that was a good idea?
July 9, 2009 9:54 pm
 BabyMilo BabyMilo
=( The leaked pictueres were true... It does look that bad
July 9, 2009 10:03 pm
 9TNine 9TNine
I see what Jaguar are trying to do: Give it a Merc CLS like coupe profile. Looking at photo #5260543, (right mouse click, save as...) it doesn't look too bad. Have to really see it in the metal. But think I am beginning to like it...
July 9, 2009 10:48 pm
 radmeister radmeister
Hmm i thought that the XJ was supposed to be an executive car not the new Honda Civic to be bought by little kids that are intrigued by baby blue LED lights everywhere...Like come on are they serious? Did EVERYTHING really need to be LED lit in that horrible colour? Do you see the Merc S class, 7 series, A8, Panarama, Aston Rapide, Quattroporte have those gay lights everywhere, no and that is for a damn good reason, nobody that would buy a car like this wants the interior to be so childish, save that for the Mustang and Focus.
July 9, 2009 11:49 pm
 NewGit NewGit
I agree with your comments about the LEDs, it is ridiculous. Also too the chrome handles etc that will invariably be plastic with chrome paint are tacky... I guess they need to target "gangstas" too. What is amusing if I am seeing things right, Jaguar seem to be defeating themselves with all this bling by having normal rubber brake / accelerator pedals.
July 10, 2009 7:16 am
 kevoluetion kevoluetion
The rear is not Jaguar
July 10, 2009 12:14 am
 Paulds Paulds
Totally agreed, and it´s a shame ´cause looks good in the front, but the rear doesn´t match with the rest...
July 10, 2009 12:30 am
 wcf76 wcf76
Nice to see something different from the boxy germans, its better looking than an E-Class or A6 thats for sure. And critism of LED plights, please!, look carefully within an Audi or Lexus and you'll find VW and Toyota parts.
July 10, 2009 1:16 am
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