Fiat 500 models confirmed for US
500 will be the only Fiat offered in Chrysler showrooms
By Christopher Jackson
July 3, 2009 6:47 PM
Filed Under: European, Fiat, Production
The prayers of many American enthusiasts were answered today as Fiat's CEO Sergio Marchionne confirmed that the Fiat 500 will indeed be coming to the U.S. When Fiat purchased a 20-percent stake in Chrysler and announced plans to add smaller, more fuel efficient vehicles to the lineup, many hoped that this would mean a reintroduction of the Fiat and Alfa Romeo brands to North America. The adorable Fiat 500 was at the top of many wish lists.
The Fiat 500's arrival was hinted at in April, when Chrysler executives showed up on stage driving a 500. Marchionne has confirmed that four Fiat 500 models will be sold in the U.S.: the hatchback, convertible, Abarth and an estate model. The 500 will be the only Fiat product to leap the pond. "All of those cars will be coming to the U.S.," Marchionne said. "Fiat will be known in the US purely in terms of its 500 car."
Chrysler has been hurting for a viable small car for many years. The Neon was popular, but had a much-deserved reputation for poor quality, and its successor the Dodge Caliber has proven to be less popular. The cheeky, MINI Cooper-baiting Fiat 500 is certain to bring some excitement back to Chrysler's showrooms. No on-sale dates or pricing have been announced.
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Comments
But why would culturally different America want one? Somehow I don't see it being the choice for Rednecks.
It's a cool and little trendy super mini car (the Abarth) and every teenager will have to own one to be cool, and with the price tag without the Italian VAT of 20 % and no tax for EUR import, the price will be reduced with about 20 % .. lucky americans :).
Talking about the "simple" technology, i wonder, how complex can it be to put a one room apartment on big "rimz" with a huge 8000 cmc engine V8 with 190 HP and some welding under, to sell the big 'ol traditional SUV to the us people ?? If you ask me, only : Escalade, Equinox and the F150 (250, etc..) should survive in this "kill the complex technology SUV" campaign.
mldrieling : just imagine this .. for those 200 miles of yours from weekend, how will you feel to pay 1/3 of the price paid for gas on your previous car ?
The fiability of the EUR cars i might say that is much better than the american cars, so next time think at some good arguments.
Edited by user on July 12, 2009 at 11:03 PM
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