Hyundai Equus Heading to States with $60K Price Tag

wow! they are learning quick, watch out BMW

Hyundai is taking over. PS: This car looks stunning in person. Very slick indeed.

People are so ignorant about cars like this. I thinj it will be a great entrant into the American market. Finally something to take the likes of BMW, Lexus and Merc off their over priced thrones. Props Hyundai.

If you can afford to buy a $60k car comfortably, I'm sure you won't mind putting in an extra $4k for the Lexus, or other German counterparts...

yep, tell them velsatis,i feel sorry for people buying those cars,why not invest in the real deal you know

It doesn't look bigger than the Genises, it hasn't got a bigger engine and it looks worse than the genises

I'm actually so excited about this car. Very interesting. Looks good too :D

Hyundai is improving, becoming almost as good as Honda. they probably won't sell many of this car but i'm sure it will upgrade Hyundai's brand value.

Sorry to say but Hyudai cars are awful quality. I had a Sonata some 2 years ago, before i had VW Passat. The difference is huge. So after a couple of months and serious mechanical troubles I got rid of the korean junk and went back to passat.

back then, while US automakers trying to catch up compact car market, Toyota/ Honda/ Nissan stepped into luxury market with Lexus/ Acura/ Infiniti...while US automaker STILL struggling & try to make compact car right, Hyundai stepping into Lexus/ Acura/ Infiniti market... see how far behind they are?

this car cannot be a bmw ,audi,vw,or mercedes or even lexus competitor... its cheap.. I saw it in person at the show, exterior quality is so cheap.. design wise hyundai is doing a very bad job too..hyundai is even doing a bad job copying cars ... oh and the inside... cheap quality materials.. plastics cheap.. u can see the cut out marks on the plastics, and joints. .. for $60K you can buy a nice BMW, Mercedes, audi, or other nice cars.. which are works of art. Some of USA cars are even better than this. USA can make nicest cars in the world, but if it does the asian car manufacturers will struggle, USA controls most of the car market.. and European cars are the best period. and BMW the most solid car in the world. period. one more period. then Audi, Mercedes-Benz, VW, all the italian cars, English, only the best. then Lexus is good. yea..lexus actually improved on quality and design.

they improved a lot :P check their commercial http://www.youtube.com/watch?v=hr-wISyGSW0

I have to admit the new Equus is not quite a stunner in terms of looks. But these people stating that Hyundai's feel cheap...have you honestly driven or even sat inside one. Or are you writing off of your opinions? I've rented the Sonata on three occasions during my business trip to the US and covered over 700miles in one on one occasion. The next week when I flew from Denver to Washington D.C. I rented a Toyota Camry and I liked the Sonata better than the Camry. Everything about the car was better. The next city (Chicago) I rented a Volkswagen Jetta and it was the worst of the three.

Loose the chintzy grille and bad wheels and it will be a snaping at the heals of Lexus/Infiniti. I still cannot reconcile Hyundai and $60K The best Hyundais and cheap Hyundais Here in Australia our top car is the Grandure

low profile luxury for those who 'just dont care about brands and stuff'. my grandpa is waiting to buy himself one of those.

I hope it loses that ghastly hood ornament before it crosses the Pacific. Far as I'm concerned, however, German competitors like Lexus, Infiniti, and arguably Hyundai, are not in the same league. While design-wise they may be up to snuff, the German brands have two things other manufacturers do not: Heritage and German engineering. Comparing non-German products to their German counterparts is an apples-and-oranges fallacy (a false analogy) because non-German countries, by definition, do not have German engineering. Sure, Japanese engineering may be equal in every quantifiable way to the Germans, but their parts are imprinted "JAPAN" whereas German parts are inscribed "GERMANY." And it's a basic truth that mechanical parts manufactured in non-manufacturing-based economies are cooler than parts manufactured in Japan (or Taiwan). That said, the German people themselves have a lot to do with the appeal of German cars -- so that's three things German competitors do not have.

MEMO to Bremen Koenigsegg Don't belive the hype!

Bremen Koenigsegg... what on earth are you talking about? Another memo to you, Germans also killed millions of Jews and tried to enslave Europe to their "Master Race". That aside from how cool Germany is, I drive an Audi. German engineering is superb, but engineering is an apples to apples comparison in Germany and Asia, simply because THEY DO THE SAME THINGS IN THE SAME WAY, with only minor variances. Japanese engineers can be said to go above and beyond by implementing not just high quality components, but incorporate designs that enable higher quality with higher efficiency build processes. Audi, is a German company which also builds their cars on this philosopy as their parent company Volkswagen is Europes largest car manufacturer, if not the world (Fall of GM). The main 2 drivers pushing VW in front of the Japanese manufacturers: 1) VW has the entire European market locked in (2) VW copied Japanese philosophies on build quality and facility design and targeted Toyota (the known leader in build quality) as their main inspiration and competitor. Hence, the best German manufacturer got tips from the Asians. Anyways, it's come full circle since the 70's and 80's, when Asian engineering looked to Germany and studied their methods as their model in the world of engineering, and now the hat gets tipped back to Asia from Germany. It's apples to apples.

The Equus looks and sounds like a great vehicle and I am looking forward to its arrival on the US market. I had one minor concern about roominess in the Genesis sedan after having driven it a couple of times. The Equus appears to alleviate those concerns and adds even more luxury to a car already chock full. My only issues are the grille design looks too much like a Lincoln/Mercury and the hood ornament, hopefully those will change. Also, I hope there will be larger wheel options in sizes like 20-inch or 22-inch with the Equus badge. If the Equus comes in signficantly less than the Lexus LS460, I plan to purchase one as soon as they become available.