Tesla opens flagship European showroom in London

So basically they aren't selling any cars yet, but are burning money on building fancy showrooms? Nice :D

The price tag is really high for a car going only 55 miles when taken to the limits

Why bother. I agree. what a waste of money that they dont even have.. Could of spent the money on developing new models instead. And the showroom looks like any old Kia dealer. Does one model really need a showroom? Im sure the investors are pleased with the way that Tesla are spending their hard earned cash.

It is nice that a small guy can step up to the plate before the big guys. Like Southwest Airlines and everyone else. It is amazing they can offer that technology even at that price.

Just think no more oil changes, fan belts, spark plugs, air cleaners, anti freeze, tune ups and the electric motors should last forever.

High rent location, low rent showroom. I, too, add my concerns to the sense in building showrooms around the world before you've even got production underway. They always say that you know the corporations about to go under because they're the ones that get the new fountain in the lobby.

This is the future?

Errr, you guy's aren't in marketing or sales are you? If you have a showroom you can let your potential customers see the vehicle first hand, show them all the options/features, and most importantly TAKE ORDERS! Orders = deposits = cash flow. London is potentially one of their larger markets. The high end customers who would be purchasing a Tesla in this market would not be willing to wait until series production has ramped up to join the end of the queue. They would rather join it now. Tesla needs these less price sensitive customers to finance their growth and operation. It won't be long until they aren't unique in the market and other manuf's are taking orders for vehicles and price wars will start. This showroom makes complete sense and we can expect to see more of the same in the near future.

another car maker that will set its name in bankruptcy eventually. as said - very stupid to buy a showroom in london when not even selling cars. ladies and gentlemen we are back just where we where right before THE ECO. CRISIS...

sideskraper well its just not a good reason enough why i should pay 120000 euro for a 55mile car.

Theyre not asking you to buy one, neither are they asking me to buy one. They're targeting the sort of people to whom e120,000 is of no consequence. Perfect place to put the showroom.