Magna unable to sell Opels in US and China
By Zack Newmark
June 3, 2009 3:01 PM
Filed Under: American, Corporate/Financial, German, Industry, Opel
New Opel owner Magna says that, for the time being, they will not be able to sell their cars in either the United States or China. Company chairman Frank Stronach says that this was part of the deal struck with former Opel owner GM, but the terms could change in the future.
"...keep in mind that General Motors -- we've been working together for 50 years, we've been great partners, and they still own 35 percent [of Opel]," Stronach said during a press conference. "If it makes economic sense you might persuade people to change something."
Magna takes the managerial role of Opel and Vauxhall, despite owning only 20% of the automakers. However, they have partnered up with Russia's largest bank, Sberbank. The two institutions combine for a 55% ownership stake in the company. Employees of Opel own 10%.
According to Magna, Opel should begin turning a profit by 2013. Just because the numbers look good for Opel, do not think that Magna will try to acquire either Saab or Saturn.
Stronach told reporters, "We have to digest Opel now, and we have got a mouthful, so we'll see how quickly that will take place."
Magna is going after sizable Canadian grants and loans to fund development of all-electric vehicle systems. The company would like to build an EV plant in Canada, at a cost of C$300 million, to begin producing electric vehicles inside of three years. Magna already has a strategic partnership to produce electric systems for Ford prototypes.
"I'm very confident that Magna will be amongst the leaders in selling and building electric cars," Stronach said.
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Comments
Edited by user on June 3, 2009 at 7:47 PM
Like the article says, for the forseeable future they look to be working with Ford alot in North America (+Europe?), and they could always buy/start a new brand not called "Opel" if they want their own marque in the US (if production sharing with Ford isn't satisfactory enough).
Same deal with China... Even more so, given the extent to which joint ventures play a huge role in the Chinese car market. If VW operates largely thru JV's in China, what's the difference if Magna-Opel's Chinese JV sells under the Opel brand or under "Middle Kingdom Motors" (for example)?
Edited by user on June 4, 2009 at 8:25 AM
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