New 2010 Jaguar XJ video - Interview with Design Director Ian Callum

i think you're mad. Jaguar WAS dead. Ian Callum has taken the essence of Jaguar, the spirit of what made the E-Type and Mark 2 so special - fast, modern, beautiful - and has created cars for the 21st century with that very same spirit. the XF is a brilliant car. i dunno if you've ever sat in one, but it's beautifully crafted inside and out, and it has engines that beat the Germans at their own game. it handles as well if not better than a 5-Series, but it's not an imitator. it creates its own style, rather than trying to copy something else. i think it's exactly what Jag needed to move forwards. to be honest, looking at the pictures of the XJ i have a feeling it might not be to my taste, but i'm sure many would disagree. if they are able to follow it up with a decent X-Type replacement, and maybe a competitor to the Audi TT or the A3 (or both) then i think that Jaguar may well become the strongest it's been in a very long time.