Two new Cadillac models have been announced for the coming North American summer. One is the all-new 2010 SRX Crossover and the other is the CTS Sport Wagon. The two almost play in the same space except the SRX has 4WD and stands higher than the CTS Sport Wagon.
The SRX will start at $34,155. Cadillac is optimistic about the SRX counting on the fact that about a quarter of all luxury vehicles currently sold in the US are crossovers. It will then fit the car with new downsized engines which are said to be more fuel efficient than their predecessors.
"In a tough market," said Steve Shannon, executive director of marketing for Cadillac, "the new SRX and CTS Sport Wagon are the right products at the right time. They offer new dimensions of versatility and fuel efficiency, along with Cadillac's signature design and technical features."
The standard engine in the SRX is a 3.0-litre V6 with direct injection. It's the same one used in the CTS as well. Cadillac says on the highway it will return a figure of 28mpg.
More information on both vehicles can be found on this video or at www.cadillacstudiolive.com where presentations can be watched.
Cadillac's model lineup expands with two dramatically-designed new luxury vehicles that also bring new dimensions of versatility and efficiency to the marketplace. Cadillac announced today that the 2010 SRX Crossover, scheduled to begin production this summer, will be priced aggressively starting at $34,155.
Later this summer, the acclaimed CTS family will expand again with the arrival of the CTS Sport Wagon. Together with the all-new SRX, these two dynamic new Cadillac models are in sync with the changing priorities of today's luxury consumers.
"In a tough market the new SRX and CTS Sport Wagon are the right products at the right time, says Steve Shannon," executive director of marketing for Cadillac. "They offer new dimensions of versatility and fuel efficiency, along with Cadillac's signature design and technical features."
The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S. market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.
"We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that," says Shannon. "At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0-liter Direct Injection V6 engine. And with an entry price of $34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively."
The new CTS Sport Wagon offers the same design and technical features of Cadillac's centerpiece model, the CTS sport sedan - but in a wagon body style that effectively doubles the car's cargo space. The new Sport Wagon includes the same 3.0-liter Direct Injection engine that serves as the standard engine in the new SRX. In the Sport Wagon, highway fuel economy is estimated to reach 28 mpg.
Both the new SRX and CTS Sport Wagon will be presented in a special video webcast from one of Cadillac's design studios. Visit www.cadillacstudiolive.com for an inside look at the highlights of both new models.
nice looking cars, specially the CTS (a friend of mine has a CTS sedan and I was quite impressed with the progress they've made - except the exterior chrome that is already peeling off - he bought it 6 months ago for more than 50,000 euros, too much for this car in my opinion) but anyway... too little too late... all they are doing now (GM)is crying: pleeeease, don't let us go bankrupt... don't let us go bankrupt... look what we're doing now with no money... with these few models we will become enormously profitable... he, he
The cts wagon looks good, I'm still amazed how long it takes to put a car in production, this car was ready half a year ago. The srx looks, well worse than the old one. Wher is that propper bonnet?, rearwheeldrive?, v8 northstar? All gone. This maybe be more ecomical, but I think it looks allmost sweet, compared to the old srx. It looks like a mpv with big wheels. It's just a SAAB, not a real caddy.I'll buy the old one any day over this
Off the target in what respect, exactly? The sedan version of the CTS is already on par with its German competitors (ask poor M5 and how it got owned by a car 33% cheaper), I can't see why the station wagon would do worse. The German competition already looks boring compared to this one.
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Edited by user on May 27, 2009 at 9:01 PM