Mercedes E-Class cabrio and wagon to be delayed until 2010 - report

Mercedes E-Class Cabrio Soft Top Spy

Move allows Mercedes to cash in on sales of the new E-Class sedan and coupe

By Michael Gauthier
May 27, 2009 4:57 PM
Filed Under: German, Mercedes-Benz, Rumours, Spy Photos

Due to the ongoing financial crisis, Mercedes is delaying the introduction of the new E-Class convertible and wagon.

The convertible was originally scheduled to debut in September at the Frankfurt Motor Show, but the company has now decided to introduce it as a 2011 model at next year's Geneva Motor Show. Likewise, the E-Class wagon will also be unveiled next year but as a 2012 model.

While the move delays some of the E-Class' more popular variants, it allows the company to cash in on sales of the new E-Class sedan and coupe. It also means the convertible will be launched much closer to the peak drop top buying season in spring. More importantly, the delay allows Mercedes to focus on the redesigned CLS, V6 BlueTEC Hybrid, and creating a new four-cylinder diesel engine for the next-generation S-Class.

Source: Auto Motor und Sport

Comments

vertigobike
May 27, 2009 5:53 PM
Bad news for us 'Mercedes-addicted'... :-( oh, well... better late than never, right? Obrigado.

nederina
May 27, 2009 6:03 PM
who's dumb idea is this to ditch the clk badge for e-class coupe? what's wrong by calling it c-class coupe or c-class cabrio? or CE (like the W124) would be a better bet and certainly better than an e-class coupe. clearly the people who buys these cars are paying e-class money for a c-class!!

nederina
May 27, 2009 7:22 PM
the e-class is a comfortable cruiser yet is completely different character than the more dynamic sportier c-class. they missed their chance.. they could have build a sporty brand image of the c-class like what bmw did with their 3-series coupe did with their entry level 320d saloons.

500lbman
May 28, 2009 5:19 PM
Mercedes-Benz does not follow the positioning strategy of BMW. They are 2 different types of car companies. The C-Class is a sporty entry level car. The E-Class is the most successful model in Mercedes-Benz' line up. That's why it makes sense to expand the E-Class variants.

dreamer.
May 27, 2009 8:15 PM
I thought they were going to give it a hard top coupe... like the e92 cabrio...

afterace2
May 27, 2009 10:43 PM
I thought there will be both variants, soft and hard top to choose from.

HEMI426
May 27, 2009 9:21 PM
Do they thing that the coupe outsells the estate? Not a chance! In the netherlands the estate version of about every car sells better than even the sedan version

ap
May 28, 2009 3:08 AM
is this report a joke? I am dying to get my hands on a new E class estate.

benzboy
May 28, 2009 10:07 AM
This to Afterace2 , I mean you no disrepect, but this is mercedes benz not the chrysler sebring LOL heheheh

benzboy
May 28, 2009 10:09 AM
please help me a four cylinder diesel for an S class, how could a 4 banger move a tank like that? your thoughts

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