Citroen Launches DS Inside Concept Car Configurator in Anticipation of DS3

Citroen has introduced a new web configurator so fans can build their own version of the Citroen DS Inside concept.  Although not going much beyond the car's exterior, the application allows a decent variety of appearance modifications.  The concept was originally unveiled at the Geneva Motor Show earlier this year, and will eventually hit the market as the DS3 small car.

As Citroen readies the DS3 launch, the company is also prepping progressively larger versions.  These would be billed as the DS4 and DS5.  Standing for "Different Spirit," the cars are meant to reflect Citroen's new "Créative Technologie" belief.

Available in many different languages, the configurator allows you to choose from a variety of unique-look paint jobs, patterned chrome, and different tint colors for windows.  You can also modify the lamps, roof, and side mirrors.

This level of customization could be a key factor in the DS line's launch.  Although in no way a successor to the original Citroen DS, the DS series is expected to be top-of-the-line, with many available luxury touches.  Once released, the Citroen DS3 will likely compete against the Alfa Romeo MiTo, Audi A1, and MINI Cooper.