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2010 Mercedes E-Class Coupe is based on W204 C-Class Platform

 2010 Mercedes E-Class Coupe is based on W204 C-Class Platform
2010 Mercedes E-Class Coupe

Speaking with Wolfgang Bremm, E-Class product manager, Automotive News has confirmed that the 2010 Mercedes-Benz E-Class Coupe is in fact based on the C-Class platform, not on the E-Class after which it is named. This is the very same C-Class platform officially called the W204. Renaming the car that replaced the two-door CLK as an E-Class is interesting to say the least, but it follows Merc's previous production of basing the W209 CLK on the W203 C-Class platform.

The new E-Class sedan uses a platform codenamed W212 which is clearly not W204. Speculation is that the E coupe's platform designation is C207.

The question may arise as to why Merc would rename the car after the E-Class when it's based on another. Ernst Lieb, CEO of Mercedes-Benz USA says one of the answers is that the car performs better for its intended purposes with C-Class underpinnings than it would with E-Class architecture. But more telling a reason is that customers will be far more willing to fork out more money for something called an E-Class Coupe rather than one called a C-Class Coupe, especially at the higher end where the margins are bigger.

Weighing about 400lbs (181kg) less than an E-Class sedan and boasting a slicker body, the Coupe will ultimately handle better and be more efficient than its predecessor.

However, due to the growing media attention of this report, MBUSA officials have issued a statement, according to Left Lane News, saying the E-Class coupe shares more than 60 percent of its "components and technology" with the E-Class sedan. In what appears to be an attempt to excercise some damage control and divert some of the attention back to the E-Class the statement fails to address the inner body structure or platform as being W212 or W204.

We tend to believe the original report was accurate and the E-Class Coupe is indeed based on the W204 C-Class despite its common componentry with the W212 E-Class.

 

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Comments (36)

 Renegade Renegade
Nice hoax Merc.
May 21, 2009 2:22 pm
 afterace2 afterace2
I hope they will not release a C-Class coupe based on the A-Class !
May 21, 2009 2:29 pm
 alessandro alessandro
I like it. Posh and if spec wise you will have a classic GT-like thing.
May 21, 2009 2:30 pm
 AG4 AG4
It was obvious from the start that the E-class coupe was not using a shortened E-class sedan platform because it looked too narrow. When the specs were released it pretty much confirmed that its C-class based. Its odd that only a very few people noticed it last time.
May 21, 2009 2:34 pm
 Mauz Mauz
It was confirmed by Mercedes that over 60% of the E Class Coupe is based on the E class. The coupe uses the C class suspension to give a more sporty handling characteristic.
May 21, 2009 2:54 pm
 termigni termigni
SO WHAT? there is nothing wrong with that. coupe is supposed to be smaller than a sedan in the first place. it would've sucked if they used the E Sedan platform to make a coupe.
May 21, 2009 3:19 pm
 kooper kooper
I tend to think there's plenty wrong with that. Imagine VW bringing out a Passat coupe which happened to be based on the Golf platform (which it probably would've been, but anyways), or the 6 Series being based on a 3 Series platform, or the A5 being based on A3 (Golf) architecture. There's nothing wrong with the car itself, sure, but call it what it is.
May 21, 2009 3:46 pm
 joelynn joelynn
what was wrong with it being a CLK?? E-class coupe sucks as a name, like changing the SL to being the S-class roadster.... the e-class connection just serves to alienate buyers under 50 years old
May 21, 2009 3:58 pm
 joshg_5 joshg_5
That's marketing for you. Sure had me!
May 21, 2009 4:11 pm
 53MercOwner 53MercOwner
According to Mercedes Enthusiast Magazine, the competition from the gorgeous Audi A5/S5 pushed them back up market. Too bad the coupe interior has the elegance of a Unimog.
May 21, 2009 4:21 pm
 BENZian BENZian
MB did it to improve individual model sales numbers...the old/new CLK/E class coupe will be counted in the sales of the E class...please stop trying to hang MB out to dry all of you haters...Most of the Lexus models are based on the Toyota CAMRY platform and I don't hear any complaints...
May 21, 2009 4:25 pm
 worldcarfan87 worldcarfan87
its a direct replacement for the clk so no surprises its based on the c-class. the name is to move the model upmarket, so they can charge higher prices, similar to what audi did with the A5.
May 21, 2009 4:54 pm
 53MercOwner 53MercOwner
Mercedes attitude of cost cutting, over-reaching in different markets, and marketing-driven design has deservedly brought this avalanche of criticsm. The S-class is still the best on the road and the new E-class is supposedly an insanely refined drive. Plus, if I were to have the "mother-and-father" of accidents, I hope I would be in a Merc. Mercedes used to CLEARLY make the best when 19 out of 25 grand prix drivers drove 560 SEC's.
May 21, 2009 4:57 pm
 mbcy mbcy
It has nothing to do with a "hoax". Car officially and openly carries its own chassis designation (C207, the same way that the CLK always had a separate chassis designation (C208 and C209) for the simple reason that the new coupe like the CLK before hand is neither a C nor an E-Class, but a combination of the two, both in terms of chassis architecture, and electronics. That is why for example CLK (and E-Coupe) support engines and latest electronics aids available on the comparable E-Class but not available on the comparable C-Class (e.g. V8 engines/ C-Class AMG versions used the CLK front end to accommodate a V8 & Distronic on CLK, Distronic Plus on E-Coupe that are not available on C-class and C-class based cars like the CLC and GLK). Using the shorter, sportier basic chassis set up of the C-class, but with E-class interior/engines/electronics/styling makes perfect sense. (and by the way I preferred the previous CLK designation – it was more prestigious than “E-Class Coupe”)
May 21, 2009 4:57 pm
 sub39h sub39h
i don't see why this is such big news WCF. i myself have mentioned about 50 times in comments that it's based on the C-Class. things like the wheelbase being identical really should have given the game away... i personally think that the CLK name should have stuck. calling it an E Class will harm it's image in the eyes of the types of young buyers that Merc seems to want to target.
May 21, 2009 5:01 pm
 500lbman 500lbman
Changing the name simply justifies the price Mercedes-Benz charges for this car. The CLK was already expensive. It's not like they changed the name then raised the price. A loaded up CLK was around $56k US. That is the same price as an E350 sedan. Now that the car is redesigned it is actually worth the money.
May 21, 2009 5:28 pm
 HEMI426 HEMI426
I could tell that right away, it has about the same size and the same wheelbase as the c class
May 21, 2009 6:16 pm
 rcw rcw
This has been common knowledge for so long, Mercedes even stated this a year or two ago. I am surprised this is even news. I was just always shocked when I would see auto journalist and others claiming that this was an E-Class platform. For one thing, it would not be cost effective to shorten the E-Class platform to fit the size for a coupe. The name change is just Mercedes effort to strengthen brand identity and try to regain some of the status that the older Benz models used to have.
May 21, 2009 6:38 pm
 736939 736939
if we compare Mercedes-Benz E-class 2010 and BMW 5-series 2010. Mercedes is like a Beyonce near with ugly Paris Hilton !!!!!
May 21, 2009 7:41 pm
at least they disguised the underpinnings better than the last generation. The first CLK was a good cover, second, horrible, third actually looks classy.
May 21, 2009 8:06 pm
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