Daimler Announces Strategic Partnership with Tesla Motors

Strategic partnership: Daimler acquires stake in Tesla

By Thami Masemola
May 19, 2009 10:12 PM
Filed Under: American, Corporate/Financial, Electric Vehicle, German, Industry

A brighter future for Daimler AG has come closer to reality as a result of the German manufacturer taking almost a tenth of Tesla Motors Inc. Tesla is the only company that sells highway capable Electric Vehicles in North America and Europe.

A relationship already exists between the two companies. Tesla-made lithium-ion battery packs with charging electronics are currently running around in 1,000 smart cars. These have been undergoing day-to-day testing assignments by fleet operators and private customers in London since 2007.

"Our strategic partnership is an important step to accelerate the commercialisation of electric drives globally," said Dr. Thomas Weber, Member of the Board of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. "As a young and dynamic company, Tesla stands for visionary power and pioneering spirit. Together with Daimler's 120 years of experience in the automotive sector this collaboration is a unique combination of two companies' strengths. This marks another important milestone in Daimler's strategy for sustainable mobility."

Later on this year Daimler will begin producing the Mercedes-Benz B-Class with a fuel cell drive system. Production will be quite limited for the time being. From next year though, the first battery-powered Mercedes-Benz will be introduced.

As part of the Daimler/ Tesla union Professor Herbert Kohler, Vice President E-Drive and Future Mobility at Daimler AG, will become one of Tesla's board members.

 

Source: Daimler

Press Release (Click to expand)

Strategic Partnership: Daimler Acquires Stake in Tesla

- German automaker acquires nearly 10 percent of one of the leading electric vehicle companies

- Automakers agreed to cooperate in battery systems, electric drive systems and vehicle projects

STUTTGART, Germany and SAN CARLOS, Calif., May 19 / -- Daimler AG has acquired an equity stake of nearly 10 percent of Tesla Motors Inc. This investment deepens the relationship between the inventor of the automobile and the newest member of the global auto industry. Tesla is the only production automaker selling a highway capable electric vehicle in North America and Europe.

The two companies have already been working closely to integrate Tesla's lithium-ion battery packs and charging electronics into the first 1,000 units of Daimler's electric smart car. In order to benefit from each other's know-how, the investment enables the partners to collaborate even more closely on the development of battery systems, electric drive systems and in individual vehicle projects.

"Our strategic partnership is an important step to accelerate the commercialization of electric drives globally," said Dr. Thomas Weber, Member of the Board of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. "As a young and dynamic company, Tesla stands for visionary power and pioneering spirit. Together with Daimler's 120 years of experience in the automotive sector this collaboration is a unique combination of two companies' strengths. This marks another important milestone in Daimler's strategy for sustainable mobility."

"Daimler has set the benchmark for engineering excellence and vehicle quality for more than a century. It is an honor and a powerful endorsement of our technology that Daimler would choose to invest in and partner with Tesla," said Tesla Chairman, CEO and Product Architect Elon Musk. "Daimler is also on the leading edge in the field of sustainable mobility. Among others the lithium-ion pouch-cell battery developed by Daimler and especially designed for automotive applications is of interest to us. We are looking forward to a strategic cooperation in a number of areas including leveraging Daimler's engineering, production and supply chain expertise. This will accelerate bringing our Tesla Model S to production and ensure that it is a superlative vehicle on all levels."

Together on the road to electro-mobility

As part of the collaboration, Prof. Herbert Kohler, Vice President E-Drive and Future Mobility at Daimler AG, will take a seat on Tesla's board of directors.

This long-term partnership with Tesla complements Daimler's multi-facetted strategy to advance the electrification of the automobile.

Daimler is also moving forward the industrialization of lithium-ion technology. In March, the company founded the Deutsche Accumotive GmbH, a joint venture with Evonik Industries AG. As a result, Daimler is the first vehicle manufacturer worldwide that develops, produces and markets batteries for automotive applications. This is based on a Daimler stockholding in Li-Tec, the German specialist for lithium-ion battery cells.

100 smart electric cars have already been undergoing large-scale trials in London since 2007. These electric vehicles are being tested in day-to-day assignments by fleet operators and private customers.

Later this year the smart assembly plant in Hambach, France, will start production of up to 1,000 units of the second-generation smart fortwo with electric drive, which will initially be used for mobility projects such as e-mobility Berlin or e-mobility Italy. This year Daimler is also starting small-series production of the Mercedes-Benz B-Class with a fuel cell drive system. In 2010 the company will introduce its first battery-powered Mercedes-Benz. As of 2012, Daimler plans to equip all smart and Mercedes-Benz electric vehicles with own produced lithium-ion batteries.

In 2004, Tesla began development of its first electric vehicle, the Roadster, which remains the only highway capable EV for sale in North America or Europe. The Tesla Roadster is the first production battery electric vehicle to travel more than 200 miles per charge and the first US- and EU-certified lithium-ion battery electric vehicle. This green supercar accelerates from 0 to 60 mph in 3.9 seconds yet gets the equivalent of 256 miles per gallon. The Roadster, which travels an estimated 244 miles per charge with zero tailpipe emissions, is the first production vehicle to break the historical compromise between automobile performance and efficiency.

The Tesla Model S builds upon the success of the Tesla Roadster by leveraging its technology into the world's first fully electric sedan. Based in Silicon Valley, Tesla unveiled the Model S in March and plans to produce it in California starting in late 2011.

 

Comments

Scarcliff
May 19, 2009 10:22 PM
Now Thats A Good Deal For Tesla!

Renegade
May 19, 2009 10:22 PM
They promised a lot in 1998 as well, but they drove Chrysler into the wall.


Edited by user on May 19, 2009 at 10:49 PM
500lbman
May 20, 2009 12:41 AM
This is a completely different type of partnership than the ridiculous merger with Chrysler. M-B will actually benefit from the development work done by Tesla. Chrysler was a pig when Daimler bought in to them and was a pig when they left.

This type of merger will just maintain Mercedes-Benz' position as a leader in innovation.

Renegade
May 20, 2009 2:35 AM
A pig that was making profit when Daimler bought in to them and a pig with huge losses when they left.

Now Daimler will strip Tesla of all it's innovations and trow it away like a bad tooth. Just don't lat Dr. Z in Tesla's tech department and it might be a hope.


Edited by user on May 20, 2009 at 2:42 AM
hata0101
May 21, 2009 4:01 AM
dead wrong, stop mislead people here (even thou not much except yourself). it was the other way around & Daimler couldn't wait more to sale off Chrysler at loss, otherwise it will drag Daimler down! show me the proof Chrysler was in profit before merger! don't lie to people here.

Lutzie
May 24, 2009 8:05 AM
Daimler developed the only decent car that Chrysler made in recent times. The 300C chassis is based on a 3 generations old E-Class platform (it's in there somewhere). Jurgen Schremp had a plan for world domination involving slow-moving Chrysler and, for a while at least, corrupt Mitsubishi; but he overreached himself and the company and the shareholders revolted. The current management at Daimler seems a lot more focused. I think this might deal be good for both parties. Bear in mind that the Tesla Roadster is already just an electric Lotus Elise. Daimler can add a great deal to them.

Bristol411S3
May 19, 2009 10:39 PM
I don't see any mention of what the deal values Tesla at...

Bristol411S3
May 20, 2009 9:20 AM
I have since found from TechCrunch that this values Tesla at $550M (http://tinyurl.com/qts75p).


Edited by user on May 20, 2009 at 9:20 AM
Tashinga
May 19, 2009 10:56 PM
Seems like a Symbiotic Synergy. Hope this arrangement will see Daimler providing Tesla manufacturing plants for their Model S!


Edited by user on May 19, 2009 at 10:57 PM
Xanavi23
May 20, 2009 1:22 AM
Watch this, Mercedes Benz will use them as a work and test horse for all electric cars. They'll see Tesla build and produce the cars fully and they'll see reliability down the line inside and out and not worry about a tarnished rep.

dcars62
May 20, 2009 2:00 AM
Telsa prepare to be boarded! The black death approaches. Lets hope they spare the women and children this time.

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