Audi Announce New Mystery Model Unveiling Scheduled for July 16th


Audi kicks off its 100th birthday celebrations with a ceremony to be attended by German Chancellor Angela Merkel. The ceremony takes place in Ingolstadt on July 16. This may not excite the average reader to any extent but what might do the trick is the fact that a brand new model will be unveiled during the four-day celebrations.

The only hint as to what the model will be was given by Audi management board Chairman Rupert Stadler. He said: "We are proud of the tradition of the Audi brand and our company's history of success. You have to be aware of your roots if you want to shape the future with new ideas and innovations."

Not much of a hint, but looking at the history of the four rings, a trend of innovation (quattro), racing (R10 TDI, quattro) and design (original TT) emerges. It might be speculated then that the debutant will be a very sporty model with high-performance abilities.

The two candidates bearing those characteristics that stand out are the RS 5 and the R8 Targa. The former has been spied testing with virtually no disguise lately which means an official reveal is imminent. The R8 Targa is, according to the leaked rollout schedule, also due for launch in the next couple of months.

Would Audi celebrate a 100 years of existence as a brand by announcing a two-door performance coupe or a two-door, two-seater thoroughbred sports car? Let the guessing games begin.


Source: Audi
Published Apr 24th, 2009 4:29pm By Thami Masemola
Posted in:

Opening ceremony with German Chancellor Angela Merkel in Ingolstadt on July 16, 2009

  • Top-tier pop concert in the Audi Piazza

  • Historic Donau Ring for motorsports fans

  • Grand finale with classical concert and fireworks in Klenze Park

The brand with the four rings will kick off the celebrations marking its 100th birthday with a grand opening ceremony at the Audi Forum Ingolstadt on July 16. The ceremony, which will be attended by German Chancellor Angela Merkel, will launch a four-day series of events.

The premium manufacturer with the slogan “Vorsprung durch Technik” will mark its centennial by once again offering a compelling demonstration of its core competencies – attractive design and innovative technology. A world premiere awaits the guests in Ingolstadt on July 16: Rupert Stadler, Chairman of the AUDI AG Board of Management, will unveil a new Audi model in front of around 2,500 invited guests. “We are proud of the tradition of the Audi brand and our company’s history of success. You have to be aware of your roots if you want to shape the future with new ideas and innovations,” says Stadler.

The ceremony will open with a performance by star pianist Lang Lang. The Chinese virtuoso has served as a global brand ambassador for Audi since 2006. Another highlight: Munich-based musician and producer Leslie Mandoki has composed a commissioned work for Audi to mark its 100th birthday. Under the baton of Paul Momberger, the Neue Philharmonie Frankfurt will debut the classical work before the invited guests on July 16.

The internationally renowned Swiss lighting artist Gerry Hofstetter will provide the visual accompaniment to the opening ceremony: an exciting lighting installation highlighting the architecture at the Audi Forum Ingolstadt. Hofstetter has enchanted people the world over with his lighting art, and has previously illuminated a number of famous buildings including the Brandenburg Gate in Berlin, the Arc de Triomphe in Paris and the Pyramids of Giza.

A top-tier pop concert is scheduled for July 17. “Die Fantastischen Vier”, one of the most popular bands from the German-speaking countries, will be playing live and unplugged, accompanied by an international 60-piece symphony orchestra. The band’s MTV Unplugged concert in 1998 was a musical milestone for the four rap artists from Stuttgart, and the live show on July 17 is set to be another dazzling highlight in the group’s history. At the “Audi rocks 100” concert, they will celebrate 100 years of the Ingolstadt premium brand with a large-scale open-air performance in the Audi Piazza.

Advance ticket sales open at the time of the official press conference at 2 p.m. on April 23, 2009. Tickets can be obtained from www.eventim.de or by calling the hotline on +49 (0)1805 570070 (€0.14/min from German landlines; prices from mobile phones may differ). On the same day, the organizing agency GA Events will be available to assist with queries from the press regarding the artists performing during the pop concert and accreditation matters. Contact information can be found at www.ga-events.com.

Motorsports fans especially should mark July 18 on their calendars: that Saturday, Audi Tradition will celebrate the centennial at the historic Donau Ring in Ingolstadt’s old city. Nearly every race car in the history of the brand will hit the road for demo runs. In addition to DTM (German Touring Car Championship) and STW (Super Touring Car) racers, the victorious Le Mans sports cars – the Audi R8 and the R10 TDI – will also put in some laps. The Audi R15 TDI racing prototype – the latest development from Audi Sport – will make its public road  debut on the Donau Ring in Ingolstadt.

Outstanding drivers from Audi’s history are expected, with the attendance of two-time world rally champion Walter Röhrl, DTM champion Hans-Joachim Stuck and European rally champion Harald Demuth already confirmed. Just one week later, on July 25, Audi Tradition will also hold an historic car event in Zwickau, the birthplace of the brand.

Four historic race cars will put in some laps around the Platz der Völkerfreundschaft. “I am pleased that AUDI AG will once again honor its place of birth in Audi’s centennial year,” says Dr. Pia Findeiß, Mayor of the City of Zwickau.

Audi is inviting its employees and the people of the Ingolstadt region to a performance of Beethoven’s Ninth Symphony in Ingolstadt’s Klenze Park on Sunday, July 19, the last of the four days of celebrations. The free open-air concert will feature the Czech Philharmonic Choir of Brno and the Philharmonic Orchestra of Brno under the direction of Peter Altrichter. The grand finale of the centennial celebration will be a spectacular fireworks display following the concert. Ingolstadt Mayor Dr. Alfred Lehmann is already looking forward to the event and praised the excellent cooperation shown during its preparation. “Organizing cultural events is a largely a community responsibility, but we couldn’t do it without partners. AUDI AG has proven exemplary with its dedication to this partnership over the last few years.”

The sporting highlight of the centennial celebration is the Audi Cup in Munich’s Allianz Arena. AUDI AG has invited FC Bayern München, AC Milan,  Manchester United and Club Atlético Boca Juniors to play in the Audi Cup, a  two-day soccer tournament on July 29 and 30. Tickets for the Audi Cup start at 12 euros, with the best seats going for 60 euros. The tickets are valid for one entire game day, i.e. for two games. The tournament will open with Boca Juniors facing Manchester United and FC Bayern München taking on AC Milan.  On Thursday, the losers of the first two games will play for third place before the winners compete for the title in the final.

“AUDI AG has a long and successful tradition of supporting soccer. Together with many fans, we are looking forward to an exciting tournament featuring great names playing the game at the highest level,” says Peter Schwarzenbauer, Member of the AUDI AG Board of Management responsible for Marketing and Sales. Additional information about the Audi Cup is available at http://www.audicup.com.

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Comments (23)

luporun luporun
Nice ideas folks - but all wrong! The "new model" will be the Audi TT Clubsport Spider -- Audi presented the prototype on the anual GTI-Meeting in Austria last summer. The TT Clubsport Spider has the engine of the TT RS and will come as a limited edition. They will build only 700 cars worldwide. The car is available only in two colours - grey met. with orange interior or white met. with black interior. It has a very low windscreen and it comes without any canopy. How I know that? The dealers were requested to place their orders last autumn at the World Dealer Conference in Lisbon - they also had seen the car there. And nothing leaked till now. This model makes sense as a "birthday present".
Apr 27th, 2009 5:08pm
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Sedaer Sedaer
I think its going to be a Quattro.
Apr 26th, 2009 4:58pm
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howe2002 howe2002
Did it not say a 'brand new model'?, not a new rendition of a previous model. Maybe something we've never seen before, like a convertible off-roader? or how about an A8 4 door convertible hardtop?
Apr 26th, 2009 6:39am
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dbehmoaras dbehmoaras
Has anybody stopped to think that they haven't revealed the A8 yet? Mystery model just means they won't say what car they will be revealing, not necessarily something totally new, although it could be.
Apr 25th, 2009 9:40am
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Lets set the record straight! The RS5 is debuting with a 4.2 V8 NA. Torque : 450 NM Power: 450 HP
Apr 25th, 2009 6:38am
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valir valir
Well, my guess is also for A5 Sportback, http://www.autobild.de/artikel/erlkoenig-bildergalerie-teil-87_891921.html or the new A8.
Apr 25th, 2009 6:12am
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quattrosport quattrosport
You are all wrong folks ! :-) This will be a new "ur-quattro". You'll see. meaning a sport coupé with probably the inline 5 cylinder turbo .....
Apr 25th, 2009 6:07am
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vilivo vilivo
hey- remember that article with the billboards, where BMW answered "checkmate" - perhaps this model will be the next billboard saying "Wrong game darling... GIN"... Or... it will be something that looks like a R8...
Apr 25th, 2009 5:10am
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Tashinga Tashinga
I think it might be the R4 or A7 based on the sportback concept, or the RS5 which seems to be in the final stages of development. Whatever it's going to be, i can't wait.
Apr 25th, 2009 3:07am
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thamzn thamzn
It's the R8 facelift
Apr 25th, 2009 2:56am
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alessandro alessandro
May be it is R5 (R4) or A1
Apr 25th, 2009 2:14am
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Xenicide Xenicide
It says "new mystery model". RS4 has been around for some time. The A8 has been around for some time. Seems like it may be the A7. Then again, it may be something to compete with the BMW X5/X6 M models. You know how these companies are, always trying to outdo eachother.
Apr 25th, 2009 1:35am
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N20_Purge N20_Purge
I sure do hope it's the RS5.... or am I just saying that because WCF has put a picture there?
Apr 25th, 2009 1:13am
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catchmyshadow catchmyshadow
rs5 of course
Apr 25th, 2009 1:06am
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carbonsigma carbonsigma
R S 4
Apr 24th, 2009 10:57pm
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nederina nederina
I bet it is going to be some small electric powered all aluminum quattro TDI concept city car like the IQ that runs on herbal tea. Come on Audi build that Rosermeyer concept car!!! http://www.worldcarfans.com/3030529.001/photo
Apr 24th, 2009 10:24pm
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afterace2 afterace2
Apr 24th, 2009 11:22pm
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bojanb bojanb
A5 Sport Quattro, twin turbo V6 or TT RS inline 5 with extra 100hp.
Apr 24th, 2009 10:16pm
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bpab.ua bpab.ua
maybe A5 Sportback ? http://img402.imageshack.us/img402/6929/2414531.jpg
Apr 24th, 2009 9:51pm
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clinton clinton
The A5 Sportback is a possibility, but considering the first prototypes of the model have only just begun to be spotted, it seems July 16th could come a little too soon for its unveiling.
Apr 24th, 2009 9:56pm
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carbonsigma carbonsigma
I was thinking it would be that too, but Clinton has a point. Btw, the A5 Sportback makes no sense to me.
Apr 24th, 2009 10:55pm
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joshg_5 joshg_5
God, I hope not...
Apr 25th, 2009 9:49am
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xenomorph xenomorph
Couldn't it also possibly be the D4 A8 or A7? The A8 would probably be more appropriate for a 100 year celebration don't you think?
Apr 24th, 2009 9:42pm
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