2010 Toyota Prius Pricing Officially Confirmed to Start at $21,000

Expensive and Fugly. Looks worse in person.

It aint a work of art thats for sure, but that price is abit more reasonable thna the previous one...

I don't agree with You (Siawa) that is expensive (technology), but i definitely agree with you about the look of this car. its total disaster. Toyota have sales problem this days and i don't know why they play with their destiny!!! Why not attract more customers with better design. Not only for Prius but for almost every model they produced past years. Q(for Toyota): Want better market share in Europe? A(for everyone):- Make more desirable design(read:cars) (European way desirable not American or Toyota way desirable) and for that money they sell their cars in Europe we expect more built-in quality and better materials.

D'oh, just buy the new Golf diesel...

uglier than ever, only for eco soccer moms

Uglius has just become cheaper. I always wonder why Toyota doesn't just stick to the bodywork of another of their models.

it's not that ugly, the front looks nice and i like the head lights, but the rear looks not that bad.

Prius with alloys to start from $27,270... http://japancarblog.com/new-2010-toyota-prius-to-start-msrp-price/

yea, for $10k ~ $20k more, line up @ GM dealers to place your order for the Volt to be release in 2011/12 (?) plus you get a "fake" grill that looks really nice...LOL

http://www.autospies.com/news/New-Prius-To-Top-Out-At-32-000-More-Than-A-Base-Lexus-IS-43284/ "...buying a Prius that is not a plug-in car does not allow any tax credits. A Chevy Volt in the mid to upper 30 thousand range take off $7500 for government tax credit could very well cost the buyer less and likely be similarly equipped with creature comforts".