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Citroen Reveals C-Quatre Sedan in Shanghai

 Citroen Reveals C-Quatre Sedan in Shanghai
Citroen Reveals C-Quatre Sedan

Citroen has given us a glimpse of their updated European C4 extended sedan, which just took the stage at the Shanghai Motor Show. Previously known as the C-Triomphe in China since late 2006, the name was changed to C-Quatre with the Chinese launch of the facelifted C4 hatchback in August 2008. Now the sedan has received the facelift too and wears the C-Quatre name as well.

Unlike the C5, which has a full boot, while keeping the enlarged opening provided by a hatchback, the C-Quatre is a more traditional 3-box (aka sedan or notchback). This look is preferred by consumers in China, according to the French automaker. The compact four-door sedan was designed out of a joint venture between Dongfeng Motor Corporation and the Peugeot-Citroen parent PSA Group.

Some changes on the car include a redesigned front fascia, which includes a body-colored front lip, and more compartmentalized fog lights. The nose appears to stick out a bit more, and the door panels look to have a bit more definition - particularly near the side sills. It also looks as though the center of the car is raised a bit, giving a rounder roofline, and more headroom for rear passengers.

The Chinese consider the number "four" to be unlucky, but perhaps the "Quatre" name is enough to keep the numerologists feeling protected.

We can't say for certain that the Citroen C-Quatre is just for the Chinese market. The new model will be produced domestically in that country, and hits the showroom floor there this June. With the C4 sedan also produced in Argentina and on sale in Europe and South America, we wonder if other markets will also get the revised look anytime soon.

Source: Citroen via cardesign.ru

At the Shanghai Motor Show, Citroën world premieres the three-volume C-Quatre and presents the C5 for the first time in China

Paris, 20 April 2009 - Citroën is broadening its product line-up in China and presenting two new cars at the Shanghai International Motor Show: the three-volume C-Quatre, making its world debut, and the new C5, to be manufactured at Wuhan. This product dynamic is backed by a powerful brand dynamic.

1. Strengthening Citroën presence in China

World debut of three-volume C-Quatre

Developed and produced in China, the three-volume C-Quatre will be launched in June. With two C-quatre body styles, Citroën now brings Chinese customers a complete offering in the core M1segment, the largest in China.

C5: Citroën's trump card in the high-end saloon segment

Citroën is unveiling the C5, to be produced from the end of the year at the new Wuhan plant and launched in China in early 2010. Strengthened by its success in Europe - with some 87,000 sales in 2008 - the new C5 is a major asset for Citroën success in the high-end segment in China.

By rounding out its range with the three-volume C-Quatre and the C5, Citroën is boosting its presence in the country. The Marque now covers a full 70% of the Chinese market. This product offensive is also being accompanied by a major brand transformation.


2. New brand image roll-out starts in China

Citroën is revealing the new brand image to its 217 dealers, the media and the public at the Shanghai Motor Show. Roll-out starts this year, with 20 dealerships bearing the new image by the end of 2009.

This dynamic is driven by Citroën's increasing success in China. The network will cover 230 cities by 2010. The performance of the 3,100 network members has been bolstered by the creation of 12 technical training centres since the start of the year and two sales schools, in Chengdu and Wuhan. Lastly, the initiative on service quality, a core aspect of the network renewal in China, is already showing results, with a 4th place finish in JD Power 2008 rankings.

Citroën is demonstrating its new "Créative Technologie" tagline on a 1,000-square metre stand with:

- The C4 WRC. Sébastien Loeb and Daniel Elena recently drove this car to their 51st World Rally Championship victory. The C4 WRC underlines the success of a vehicle family that combines good looks and outstanding on-road qualities.

- The GTbyCITROËN concept car is displayed alongside two driving simulators giving visitors the chance to play the Gran Turismo 5 game.

- The C3 Picasso, presented in its "Rainbow" version, once again embodies the Marque's spirit of creativity and innovation. Citroën's latest MPV is on show alongside the Grand C4 Picasso, imported to China since the beginning of the year, in double proof of the brand's success in the people-mover market.

- The C-Elysée CNG (compressed natural gas), launched in September 2008, recently set an environmental record, driving 1,756 km on one 51-litre tank and one 12.4-m3 gas bottle. The C-Elysée has become a market favourite since launch a year ago, with nearly 5,000 monthly sales and a record performance in March of 7,300 units, placing it 3rd in the segment.


Building on 90 years of technological innovations and automotive creativity, Citroën brings its customers a broad and modern range of passenger cars and light commercial vehicles Citroën in 2008 is:

  • worldwide, 8,000 customer contact points, 13,500 employees and 1,356,000 vehicle sales
  • in Europe, the leader in compact MPVs, with the C4 Picasso, and vehicles emitting less than 110 g/km of CO2, with the C1
  • in China, a 2.1% market share, with 107,000 registrations in 2008

The Marque launched a complete brand transformation project in 2009, with a new identity, new customer relations and a new product line, the DS line.

 

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Comments (15)

NaBUru38
Sadly, this car won't replace the older one. Both will coexist in China. South America and Europe actually deserved this one instead of the bigger booty one.
May 1, 2009 1:26 am
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Lutzie
The fourth pic (the one by the suspension bridge) is actually a C5.
Apr 26, 2009 2:59 pm
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ZireX
WTF? This is C5 on the photos!
Apr 22, 2009 11:21 pm
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BrianWCF
Three hi-res photos have been added to article.
Apr 22, 2009 9:56 pm
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jdo
Just to correct, the New C5 is a 3 box saloon, it does not have a hatch opening as stated above - that was the older version. This new C4 saloon is a great looking car, a real improvement on the original, be great to see it in Europe
Apr 22, 2009 8:16 pm
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Aldrich
Arghh. Wing, you posted first.
Apr 22, 2009 1:33 pm
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Aldrich
That's because the number four in chinese is pronounced the sounds alot like the chinese word for "death". Why they didn't anticipate that, I've no idea.
Apr 22, 2009 1:27 pm
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wing
The 4's pronunciation is same as death's, and the 8's is same as fatten's. By the way, the 6 means lucky in China. The reason is same.
Apr 22, 2009 11:30 am
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giga-games
nice car
Apr 22, 2009 10:59 am
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ZireX
Woow.I'm so happy they've changed the lame rear.It looks very nice now.I think it will be quite a successful model in Europe.
Apr 22, 2009 9:04 am
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politz
looks SO much better now... the previous one (currently on sale in south america) is just LAME.
Apr 22, 2009 4:10 am
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afterace2
It's a preety complex facelift, as the C-pillar and the rear section are totally changed. Anyway looks miles better now.
Apr 22, 2009 1:02 am
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AG4
I agree, the rear looks much better now.
Apr 22, 2009 7:00 am
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N20_Purge
Wait, 8 is lucky, but half of that, 4 isn't? LOL!! As for the car itself, it just seems like a pimped up C4. Way to be original Chinese guys....
Apr 21, 2009 11:55 pm
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fatter1
It IS a C4 Sedan N20 Purge. Quatre is French for 4 so it should just be called...C4 Sedan...
Apr 22, 2009 12:42 am
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