Rolls-Royce has revealed that the brand's upcoming entry-level model, which has thus far only been referred to by its internal RR4 codename, will officially be called the "Ghost." The classic nameplate draws to mind the original 7,876 Rolls-Royce Ghosts which were built between 1906 and 1925.
In a press conference at the Shanghai Motor Show, Rolls-Royce's CEO, Tom Purves, said "We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model's breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style."
Based on the recently launched 2010 BMW 760Li, the new Rolls-Royce Ghost boasts Phantom inspired styling in a smaller package that measures 5399mm (212.6 inches) in length, 3295mm (129.7 inches) in wheelbase, 1948mm (76.7 inches) in width, and 1550mm (61 inches) in height.
Power is expected to come from a 6.6-liter twin-turbo V12 engine which produces 400 kW (544 hp) and 750 Nm (553 lb-ft) of torque. The engine will be connected to an eight-speed ZF automatic transmission which was specifically designed to provide maximum gearshift comfort and fuel efficiency.
The official unveiling of the Rolls-Royce Ghost is expected to occur at the Frankfurt Motor Show in September with production scheduled to occur shortly thereafter.
