Beauty - New Mercedes E-Class Coupe Commercial

Features beautiful women riding horses

With the new E-Class coupe scheduled to go on sale early next month, Mercedes is promoting the car with a rather odd commercial that features beautiful women riding horses.

The clip starts with a large group of nicely dressed women riding their horses through the countryside until they eventually enter a small town square where two elderly gentlemen are quietly enjoying a cup of coffee. This odd sight provokes one of men to state "I like car commercials." Although we're not exactly sure what message the company is trying to convey, there's no denying that glamorous women on horseback is a unique way of marketing a new luxury coupe.

Designed to replace the aging CLK, the new E-Class coupe features elegant styling and the latest advances in fuel efficiency. Several new four-cylinder engines will be available including a diesel E 250 CDI BlueEFFICIENCY with 150 kW (201 hp) and 500 Nm of torque. On the petrol side, potential owners can choose the 150 kW (201 hp) 250 CGI BlueEFFICIENCY that has a combined fuel consumption rating of 7.0L/100km or the more powerful E 350 CGI BlueEFFICIENCY which has 215 kW (288 hp) and consumes 8.5L/100km.

We've also included a special "making of" video which shows the work and thought process that went into making this new commercial.


Source: Mercedes-Benz TV

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Comments (21)

This is clk but with a different name
Apr 22, 2009 8:16 pm
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I wish they didn't discontinue CLK. Or are they doing a C-Class coupe in the future?
Apr 20, 2009 10:49 pm
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Haha. Love the advert. Saw in person. Front looks amazing. Not sure about back though. My only problem with this car is... gear shift behind steering wheel =/
Apr 20, 2009 10:00 pm
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the best car in the category
Apr 19, 2009 10:52 pm
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BEAUTY AND HORSEPOWER ... why is it so hard for you guys to get it?
Apr 19, 2009 3:29 pm
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i didnt before. but now i do. well done vaderinc!
Apr 19, 2009 8:17 pm
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Please deliver one at my door.
Apr 19, 2009 1:35 am
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Seen one in person. and I'm a big fan , this one looks awesome awesome awesome
Apr 18, 2009 7:41 am
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look like a 2 door accord
Apr 18, 2009 6:38 am
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Seen one in person , and I'm not a fan at all , I love Mb's in general though , but this one looks BORING BORING BORING.
Apr 18, 2009 2:47 am
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Yes, she is a beauty... ...but I still prefer those Miss Tuning finalists.. :-9
Apr 17, 2009 7:25 pm
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beauty? more like boring. it couldnt have looked more boring if it was designed by americans, or bmw for that matter. actually what i mean to say is: this new lexus looks great.
Apr 17, 2009 6:20 pm
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you probably think its boring because you don't understand it, it looks like the commercials metaphoric, encryptic nature is lost on you...
Apr 20, 2009 10:15 am
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the car has beautiful female lines with a lot of horsepower, I actually think it's a nice metafor
Apr 17, 2009 5:51 pm
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Probably beautiful female lines and a lot op horsepower is what a normal car ad consist of
Apr 17, 2009 5:47 pm
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I suppose what they try to get through is the 2 old geezers looking at the car and seeing beautiful women on horseback. happens sometimes, more often than not when u are high
Apr 17, 2009 5:00 pm
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Definately does like a horse, probably more like a donkey from the rear and side profiles :D
Apr 17, 2009 4:35 pm
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Yeah abit cheesy and doesnt really sell the car like they should.
Apr 17, 2009 4:11 pm
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Humour fail. Plop advert, nice looking car.
Apr 17, 2009 3:08 pm
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mmm yes the horse mouth is pure attraction
Apr 17, 2009 2:55 pm
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It looks a lot better in the video than in the photos. Hopefully it will look that good up close.
Apr 17, 2009 2:54 pm
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