Feuding BMW and Audi billboards on Santa Monica Blvd
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Comments (65)
Bristol411S3
I can't believe the Audi PR agency didn't see the very obvious retort coming...
April 14, 2009 11:51 am
Dorkington
An obvious reply to this would be for Audi to respond with a billboard featuring the RS5 and the line: "Really? Check again BMW.."
April 14, 2009 1:16 pm
ShinyG
@dorkington: That might make sense on 4chan but in the realworld, "checkmate" is a finisher. Any response from Audi would probably end up in them looking like sore losers. On another note, BMW made the right move to put one of their best cars on the billboard to top the "regular" A4. That's an obvious reference to chess: better piece, better location, checkmate!
April 14, 2009 3:25 pm
mtaddi
@ ShinyG - great point. Dorky takes the Audi billboard, the Bimmer is yours. Figuratively speaking of course, ;).
March 3, 2010 1:31 am
MattAAron
hahahah that would be hilarious!
something like
"Can I play?" or "I play winner" or something, hilarious mmr66! :D
April 14, 2009 7:40 pm
N20_Purge
Haha, gotta love advertising boards. what's next? VW bilboards on top of both of them?
April 14, 2009 12:35 pm
JEB
Jeje Porsche should be on top of them (featuring the Panamera) with a board saying: "Children, behave."
April 14, 2009 12:41 pm
N20_Purge
True that. that fugly panamera doesn't deserve to be ontop of anything. Maybe a load of piled up car in a scrapyard. If the Panamera was on top of those billboards, it would be best to say 'GAME OVER.'
April 14, 2009 3:20 pm
michelin901
ha ha made my day as well. audi are known for stoopin to levels of mentionin bmws and mercs in their ads but this is just embarrasing.. not to mention 'BMW' are the largest words on the audi ad... fail bigtime.
April 14, 2009 8:25 pm
Honest1
I Think BMW Have The Better Side Of The Road. Plus Not Too Keen On Audi Now.... Not After The SEAT Rip Off,, Of The Old Shape A4. I Just Feel This A4 Will Also End Up In The SEAT Line Up.
April 14, 2009 1:25 pm
Scarcliff
I think Audi should put up an R8 with the words "Try That One Smart Arse"
April 14, 2009 1:37 pm
carbonsigma
LOL.
I hope these two billboards continue to reply to each other.
April 14, 2009 11:13 pm
freddflynn
definitely!
The R8 would leave BMW with almost no choice.
M1 Hommage, anybody?
April 16, 2009 12:57 am
lucifa
The annoying thing for Audi is, BMW's board is so final that any response Audi could make would make them appear sad. I think you just have to give this one to the Bavarians and their marketing department.
April 14, 2009 3:21 pm
scratchy996
they are both Bavarians :) Audi can make a blank board with "Touche" on it and put this board with the R8 V10 further back. would make Audi seem like they have some humor and the better sportcar.
April 14, 2009 6:21 pm
kingofthehill
Bavaria has won either way. Both companies have their headquarters in Bavaria, and if you look at the map, you'll realize that Audi sits right in the heart of that state.
April 15, 2009 2:17 pm
ericthedog
Just like a couple of old women swinging handbags. all that to sell dull rep barges
April 14, 2009 3:23 pm
Tashinga
Hold on, wait a minute guys, check this out right here: Audi knew Bavaria (and possibly Stuttgart) would retaliate. I think it's all about the upcoming Audi RS5! If you watched the video of the RS5 at the Nurbugring you might agree with me that Audi's got a contender. Look at the size of the air intake opening on the front apron, the size of the twin exhausts, and listen to the Phenomenal Abnormal "ROARING" Sound Of the Car not to mention the screeching tyres and pace, this isn't a normal V8! I suspect Audi's discovered the RS5 might have an Edge over the 335i, M3 and C63 AMG and they're trying to provoke their rivals into a war that they know they'll eventually win with the release of the RS5. I mean would anyone be silly enough to provoke someone they know will pulverize them? It's like sending your lil Bro to provoke someone who you know you can Beat up! If thats the case, i guess Bavaria's fallen for it. They took the bait hook line and sinker! Audi knows what they are doing, they're gettin things heated up for the eventual "FOOLS MATE" They want to hand to the rivals!
April 14, 2009 3:39 pm
GOR777
I have seen this in real ...LOL..Congratulations to BMW you are a WINNER!
April 14, 2009 4:54 pm
RCarvalho
I don?t know what is the sadest... if the audi advertisement or WCF putting off my last 4 or 5 comments!!! Why are you doing that????????
April 14, 2009 6:00 pm
Triniboy
Advertising, design, performance, reputation, stature etc. WHATEVER the case, CHECK MATE Audi!!!!!!!!!
April 14, 2009 6:07 pm
wjaprep
yeh, i dnt like Audi anymore theyre just to cocky. (well at least their advertisments make it seem that weigh) I knw their ads are supposed to make Audi look more dominant or cool or whatever, but it has the adverse effect on me, like "if ur cars are so good why must you put down everyone else?" so yeh, im glad BMW put Audi in their place.
April 14, 2009 7:32 pm
Tashinga
They say it ain't over till the fat Lady sings, let's wait for the AUDI RS4 and RS5 to be released, then we'll see who laughs last.
April 14, 2009 8:49 pm
N20_Purge
Then BMW will get the M6 bilboard out, and Audi will use the R8, and BMW will use.... whatever is fastest in the future. It will be a never ending story.
April 14, 2009 9:28 pm
