BMW 760Li & 760i Revealed with Newly Developed 6-Liter V12 Twin Turbo Engine

No it isn't.

Yes... big Beemers have never quite cut it against the peerless S-Class.

This must be a pre-production photog car. I can't imagine BMW letting its interior supplier(s) get away with something so obviously flawed.

have you ridden 7-series? I did and I love the interior. Steering wheel is perfect, quite small, but it gives some sporty feeling. The interior really is amazing, so classy and modern with high, lexus like quality feeling.

Huh..... the steering wheel is ugly.... Then I must say the new S-Class and E-Class steering wheels are 10 times more uglier than BMW!!!

Yes, but the S65 AMG does not compete with this. Another way to look at it... It takes a more expensive AMG performance model to beat the "regular" V12 7-series model.

Well, there's another way of looking at it; BMW needs to do more to try and smash the S600's foothold in this market. BMW has come to late in the game to make any real difference, and whilst these vehicles will be good, they will probably not tempt people away from the S-class, and will have a harder time tempting those who own or are going to purchase an S600. The engine in the BMW is good, but the 5.5 litre engine Mercedes still uses, produces the same power but alot more torque (830 as opposed to 750 Nm). That extra torque is a major advantage to the S600. And remember, this engine has been around for years, and uses "old technology" such as SOHC and 3 valves per cylinder. The BMW engine, which is new, full of technology can only manage to equal the Mercedes' V12 on power alone. This is particularly poor for BMW, whose engine also has a 0.5 litre displacement increase.

How do you know how the 760 behaves as a result of its torque curve? Are you an insider? :p I'm pretty sure the engineers who designed this engine were aware of the target audience and made sure the car delivers smoothly throughout the rev range. Remember BMWs N/A engines are famous for their smooth torque delivery on the big saloons so my guess is the turbo version will be even better. They would have a tough time making the engine have as much torque as the MB V12, but I thrust BMW's engine department. They are pretty much the best in the world!

Lol at how ShinyG would thrust BMW's engine department. Brand loyalty taken too far? ;)

Maybe you can give me a reason why NOT to thrust BMW's engine dep. In other words: name one bad contemporary BMW engine in terms of performance and describe how that affects this discussion.