2010 Toyota Urban Cruiser in Depth

By Thami Masemola
April 4, 2009 1:30 AM
Filed Under: Japanese, Toyota

Press Release

Safety

 

  • Class-leading active and passive safety
  • Impact-absorbing body
  • Seven airbags
  • Active front headrests
  • ABS, Electronic Brakeforce Distribution, Brake Assist, Traction Control and Vehicle Stability Control fitted as standard

 

Impact-absorbing body

Urban Cruiser has been designed to offer the highest level of active, passive and pedestrian impact safety performance.

Its lightweight yet highly rigid impact-absorbing bodyshell incorporates a significant percentage of high tensile steel. Impact-absorbing material is used in all the door trims to reduce impact forces on passengers' backs and chests in a side collision, and the door armrest structure has a crushable design to further absorb side impact forces.

The bonnet has an energy-absorbing structure and a crushable cowl at its rear edge. The bonnet lock is set well down, away from the upper bonnet surface, and upper and lower leg impact absorbers are incorporated into the vehicle's front structure. Additional absorbers are positioned where the rear edge of the bonnet meets the upper wing, and front wiper motor has a collapsible bracket, designed to help prevent injury in a pedestrian impact.

Passive safety features

All Urban Cruisers are fitted with seven airbags: driver and front passenger airbags, driver's knee airbag, front side airbags and full-length curtain shield airbags.All seats have three-point ELR (emergency locking retractor) seatbelts with a pre-tensioner and force limiter function. ELR locks up the belt when the load on it exceeds a preset value. During a collision, the force limiter fractionally reduces seatbelt tension to reduce impact forces on the wearer's chest.Active front headrests are designed to reduce whiplash injury in rear-end collisions. If a rear impact of sufficient force occurs, the headrests automatically move forwards and upwards to support the head.

Brakes

Urban Cruiser is fitted with 275mm diameter ventilated front disc brakes. At the rear 2WD models have 259mm discs, with those on AWD models measuring 279mm across.

Active Safety Systems

ABS, Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control (VSC) are fitted as standard to all Urban Cruiser models.

Cost of ownership

 

  • Low servicing costs
  • Oil Maintenance Monitoring System (OMMS)
  • Low CO2 taxation and fuel costs
  • Proven Toyota quality
  • Environmentally efficient production
  • Design for easy end-of-life dismantling

 

Lower servicing costs

Urban Cruiser's 10,000-mile service intervals maximises component lifetime efficiency so that parts such as brake pads are only changed when they have been fully used. A maintenance-free timing chain, a low-cost oil filter in which only one component has to be changed, long-life spark plugs and the use of non-synthetic oil all contribute to low maintenance costs.

Urban Cruiser benefits from Toyota's excellent record of low repair costs, with many components developed specifically to reduce the cost of impact damage repairs. The clutch is self-adjusting, too, and due to an automatic tensioner the auxiliary belt avoids the need for periodic checking.

Oil Maintenance Monitoring System (OMMS)

The Urban Cruiser 1.4 D-4D has an Oil Maintenance Monitoring System (OMMS), which continuously monitors engine use and determines the optimum oil change interval.

As the 1.33 Dual VVT-i engine uses automatic valve adjusters, there is no need for any adjustment of the valve clearances during the engine's lifetime. The clutch is self-adjusting, too, and the auxiliary belt avoids the need for periodic checking with an automatic tensioner. Additionally, the engine coolant will last for 100,000 miles.

Low CO2 taxation and fuel costs

The adoption of Toyota Optimal Drive technology makes Urban Cruiser's petrol and diesel engines highly efficient, resulting in low emissions and excellent fuel economy. As a result, owners pay less at the pumps and enjoy low Vehicle Excise Duty charges. All Urban Cruisers are in Band C for VED for 2008 – 2009, Band D for 2009 – 2010.

Proven Toyota quality

Urban Cruiser benefits from more than 50 years of Toyota experience in building all-roader vehicles. Its bodyshell has been designed to be corrosion-free throughout the vehicle's lifetime, with the use of galvanised steel sheets for most of the body components adding to its anti-corrosion characteristics. A coating is applied to the underbody to prevent any corrosion damage as a result of paint chipping.

Environmentally responsible production

Toyota's manufacturing plants are among the most environmentally advanced in the world, often heated and cooled using solar power, surrounded by native trees and committed to a “zero waste to landfill” policy.

Toyota has cut the quantity of harmful volatile organic compounds (VOCs) used in Urban Cruiser's interior parts. Acrylic-based material is used for the undercoating, in place of polyvinyl chloride.

Design for easy end-of-life dismantling

To ensure easy recycling, large components such as the front bumper and door trims carry dismantling marks. Materials of components weighing less than 100g are also marked to make dismantling easier.

Equipment and pricing

Urban Cruiser goes on sale in the UK in May 2009, offered in a single, high specification grade. On-the-road prices are £14,500 for the 1.3 Dual VVT-i 2WD model and £16,400 for the 1.4 D-4D AWD version. UK insurance groups are yet to be fixed.

Urban Cruiser is protected by Toyota's three-year/60,000-mile pan-European warranty, with a 12-year/unlimited mileage anti-corrosion warrant and three-year/unlimited mileage paint warranty.

Equipment features

Urban Cruiser's specification reflects its market position as a stylish, contemporary vehicle that meets the needs of discerning B-segment customers.

All models come equipped as standard with 16-inch high-gloss alloy wheels, Bluetooth, automatic air conditioning, Smart Entry & Start for keyless entry and push-button engine start-up, rear privacy glass and an electrochromic auto-dimming rear-view mirror.

The six-speaker audio system includes an Aux-in socket for connecting personal music players and can playback MP3 files stored on disc. The leather-trimmed steering wheel features additional controls for the music system and Bluetooth operation and the dashboard features Optitron instrumentation, with a radar screen-style design for the concentric speedometer and tachometer displays.

Rear seats on all models have a recline function, those on the AWD model also benefiting from fore and aft slide adjustment. A space-saver spare wheel is provided on the 2WD Urban Cruiser, with a tyre repair kit on the AWD version.

Options and Option Packs

Urban Cruiser owners can take advantage of a range of optional equipment and option packs that provide extra touches of style, entertainment, practicality and protection against the knocks and scrapes of modern urban driving.

  • Style Pack: includes scuff plates, alloy pedals, front chrome strips and a leather and aluminium handbrake lever trim.

  • Urban Pack: includes rear parking sensors, rear bumper protection plate, bumper corner protectors and side mouldings.

  • Tech Pack: includes Aux/USB connection and iPod/iPhone integration kit and a digital audio tuner.

  • Leather seats: seats are finished in two-tone Furano leather with perforated panels.

  • Satellite navigation: full-map, EU-wide system with city centre lane guidance, 3D landmarks, live traffic information, Bluetooth with music streaming and voice recognition software.

 

 

Source: Toyota GB
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Comments

BabyMilo
April 4, 2009 1:43 AM
This is so ugly, gimme a Kia Soul insted anyday

dvdribeiro
April 23, 2009 1:54 PM
yeah right, the Kia Soul is so much preatier...

desiathate
April 4, 2009 1:50 AM
Re badged Scion anyone??

mustang5507
April 5, 2009 2:12 AM
Yeah, looks like a Scion xD with a new nose on it.

desiathate
April 4, 2009 1:52 AM
also... is it just me or Toyotas are looking and have been looking less and less appealing?? anyone else feels that way??

davethepetrolhead
April 4, 2009 3:50 AM
Anyone else notice the number plate on the one in the video YYY or why why why would you buy something so boring & ugly.

astroturf777
April 4, 2009 4:41 AM
toyotas are the masters of creating new markets.

landcruiser grows - prado grows to replace landcruiser, kluger grows to replace prado - rav4 grows to replace kluger... every generation grows to replace it's big brother... now rav4 is so big they need a new little brother - the urban cruiser. about time too.

just a shame toyota cant design a car with character.

we want to be green and responsible, but still want every model to be bigger and better than the last...

astroturf777
April 4, 2009 4:57 AM
serious visibility issues with c-pillar... buy a daihatsu terios.

politz
April 4, 2009 8:31 AM
Folks, that IS a rebadged version of the Scion for european Toyota indeed.

TheKing
April 4, 2009 11:04 AM
I think this is a good looking car exetrior wise, especially the front. But the interior is just cheap!

joelynn
April 4, 2009 1:28 PM
following in the footsteps of such runaway success as the Ford Fusion, Citroen XTR3, Rover Streetwise

elhou90
April 4, 2009 2:14 PM
My god ! this is just UGLY . eww , come on Toyota you can do better.

redshift
April 4, 2009 5:24 PM
a small SUV for urban driving?! now that's a mixed message...


Edited by user on April 4, 2009 at 5:24 PM
AG4
April 4, 2009 11:41 PM
Its not a real SUV, its just a restyled Yaris with SUV-inspired styling, its sort of a crossover.

In Japan its known as the "Toyota ist" in the US its known as the "Scion xD".

PS: In Japan the Yaris (known there as Vitz) also has an AWD version.


Edited by user on April 4, 2009 at 11:45 PM
Mister-G
April 5, 2009 12:30 AM
Well what do you expect from "boring" Toyota?, I guess they are proud to be boring and they are unashamed of it. They build cars for people who want to go from A to B regardless of the styling, they want dependability/reliability and Toyota are so damn good at this thats why they sell by bucket loads its not rocket science.

sensei
April 5, 2009 2:17 AM
Can you seriously be this ignorant about the automoive industry? Yes, I guess that you can.

kleinberg
April 5, 2009 5:01 AM
Japanese design is too monotonous.. Rather korean cars has more attractive design then japanese..

9TNine
April 5, 2009 2:15 PM
An Urban SUV - a good idea...

But far too slow and much too expensive. Plus dubious looks and an unpleasant drive. Not for me, sorry!

Get_real
April 5, 2009 10:23 PM
Looks a lot better than a Kia Soul in the flesh...

9TNine
April 7, 2009 7:31 PM
For the same money I'd go for the new restyled Mazda 3. (Plus it has Euro-Focus underpinnings so it handles really well)

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