Student Design: Chanel Fiore Concept in Video

We have a pretty slick video and several renderings to share with you, coming from the transportation design department at South Korea's Hong-ik University. Aspiring designer Jin Young Jo created this vehicle design study for luxe brand Chanel.

The student created the Chanel Fiole concept as part of a class project. Using the words "Fashion Art of Vehicle," and being assigned the brand label famous for everything from perfume & makeup to watches & jewelry, Jin developed what he felt was a matching concept. "Fiole is inspired by the peculiarity of Chanel," he said. To elaborate this "peculiarity" he used only deep blacks and reflective whites. In his video animation of the vehicle, it is hard to tell if the car is black, or white reflecting its dark surroundings. An aerodynamic form was also important to Jin for the purpose of this project. Hence, he designed the Fiole in such a way that it looks as though air would flow around the vehicle without hindering performance.

Hong-ik University claims that at least half of all Korean automotive designers have graduated from their Transportation Design program. It would certainly be nice to see Jin become successful, and bring the Chanel Fiole at least to the prototype stage.


Source: cardesign.ru

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Comments (9)

unknownuser unknownuser
This's a very good design. Smooth line .. but nothing brand's values..
Mar 31st, 2009 8:12pm
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Bojassem Bojassem
looks like a shoe!
Mar 28th, 2009 11:54am
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politz politz
That's a nice design and all, but... still has NOTHING to do with ANY of the brand's core values. All of Chanel's "sunglasses and bags for rich girls" are made out of a very specific design language, based on detailed surfaces, pattern matchings and clean cut lines in classic, solid shapes. Yes, there is black and white, but there is also the matte/bright trims, the matelassé, the subtle bulkiness... so, after all, that might be a cool looking concept, but the designer has really failed on coming up with a Chanel car. This brand's identity has been succesfuly translated to many non-fashion-related items, such as cell phones, furniture or even pianos(!)... so yes, there is a way. I know, most people here at WCF don't really care about this whole fashion talk... but, as a fashion marketing professional, I just felt like sharing, for two main reasons. First, because this multi billion dollar industry that is fashion, and mainly the more traditional companies like Chanel, have in so many ways affected the auto industry and the design world as a whole, defining the actual concept of luxury beyond the interior patterns and materials or the body colors or trims: fashion has defined many of the lifestyles in which the entire industry is now focused on, and which have clearly broadened its appeal. Second because, from a marketing point of view, that would be such an interesting case study. People are very loyal to traditional fashion brands like Chanel, and such an enterprise could easily become succesful if the products are right, if the brand's heritage is respected and if distribution is correct. After all, there is a market for 10,000 euros lezard leather Chanel handbags, that will for sure last longer than your 10,000E Citroen. They would just have to figure out how big of a market there is for 100,000E purses on wheels.
Mar 28th, 2009 1:25am
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Prince_Ash Prince_Ash
chanel should stick to making sunglasses and bags for rich girls instead of climbing into the ranks of the auto industry.
Mar 27th, 2009 8:49pm
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v6s_stink v6s_stink
This is a concept where practicality was intentionally put well down the list to artistic style. Bearing this in mind, this really is nice. My only knock is that she didn't completely avoid derivation by adding the #@*$ annoying Bangle snakey, flamey tack-ons.
Mar 27th, 2009 7:59pm
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Mol02468 Mol02468
well Kepe lets see you and try create sumfin better its easy to knock ppl that have more skills than urself than to lift them up plus in dont rekon it is that bad
Mar 27th, 2009 2:23pm
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SorinGrumazescu SorinGrumazescu
My friends, Jin Young Jo is a woman. No offence. ;)
Mar 27th, 2009 2:16pm
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Aesthetics Aesthetics
directing better than design
Mar 27th, 2009 11:35am
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Kepe Kepe
Hmm you'd have to disassemble half of the car's body panels to be able to change the tires. Very practical! And that front air intake is kinda ugly. Like a grinning baby who has grown one tooth. How about the exhaust? Is the car an EV or has Jin forgot to model the exhaust system?
Mar 27th, 2009 11:30am
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