Nineteen students from 11 countries are competing for the grand prize of a three-month internship at General Motors' European Design Center in Rüsselsheim, Germany. Entrants come from eleven countries such as the UK, France, Germany, India and China.
Their challenge is to identify a potential Opel customer from 40 years into the future and design a vision of mobility for him/her. This vision will then have to be translated physically and aesthetically into a future Opel vehicle.
The project is part of the UK's Royal College of Art (RCA) Vehicle Design course's 40 year celebrations. A panel of judges that include Anthony Lo, Director of Advanced Design at GM Europe who graduated from the course himself, RCA Vehicle Design Director Professor Dale Harrow, tutors Sam Livingstone and Richard Windsor, as well as independent designer and part-time tutor Peter Stevens will adjudicate the proceedings.
"The concept of mobility 40 years ago is decidedly different from what you see today," said Lo. "What hasn't changed is the need and desire to innovate through design. Supporting the RCA in this competition is one way we can ensure that this spirit continues."
An exhibition showcasing the entries will take place on April 27 at the London Transport Museum.
Prince_Ash
March 27, 2009 1:00 AM
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