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BMW Megacity Hybrid Vehicle Announced at Annual Meeting

 BMW Megacity Hybrid Vehicle Announced at Annual Meeting
Artist rendering of the BMW 014i / Copyright by Larson / GenteMotori

The drive towards smaller, more fuel-efficient environmentally-friendly cars is an ongoing process for all automakers it seems. BMW being a player in the world of cars is but one of them. The Bavarian brand has announced that it plans to build something it calls a Megacity Vehicle which is part of the project-i group of vehicles.

Speaking at the BMW Group's Annual Accounts Press Conference Chairman of the Board of Management Dr. Norbert Reithofer had this to say about the car: "This vehicle will be the first of a range of near-zero emission vehicles. Customers will have the choice between a fully electric drive and a high-efficiency combustion engine. Large-scale production could start in the first half of the next decade. With the Megacity Vehicle, we are also pursuing a radical approach toward establishing a truly sustainable value chain-from development to production and sales."

The first project-i vehicle is the MINI E which is currently out doing customer tests in California and New York. Five hundred examples of the car are being used in everyday life by consumers in a mass-scale testing programme.

This year will also see the introduction of two new products in the realm of fuel-efficiency and near-zero emissions in the form of a 7 Series Hybrid and an X6 Hybrid. There were no details divulged regarding the pair but hybrid concepts for both the 7 and X6 were said to save up to 15% and 20% fuel respectively compared to their all-petrol V8 variants.

Dr. Reithofer then squashed rumours that project-i would involve a fifth BMW Group brand. His company is staying with BMW, MINI, Rolls Royce and M as its core labels.

 

2) Our strategy's second pillar: Shaping the Future.

Shaping the future of the automobile-this can only be achieved by reducing fuel consumption and emissions.

No other car company has reduced emissions as much as the BMW Group.

We even exceeded the ACEA voluntary commitment: Between 1995 and 2008, our EU fleet consumption decreased by 27 percent. And let me add:

We will also be able to meet the new EU emission performance requirements for 2012 and 2015.
Excess penalties will not be an issue for the BMW Group.

The Federal Motor Transport Authority has confirmed our lead in the field of emission reduction:
In Germany, our vehicles' average fuel consumption is 5.9 liters per 100 kilometers, with CO2 emissions of 158 g/km. The average of all new cars registered in 2008 was 165 g/km.

But more than that: BMW's fleet consumption is lower than that of Germany's major volume manufacturer and on par with that of manufacturers whose portfolios mainly comprise small cars.

MINI's average carbon emissions are 138.6 gram.

If we begin to compare horse power to horse power, along with CO2 emission levels, there is not a single engine from our competitors that can beat our engines when it comes to performance and fuel economy.

This is Efficient Dynamics at work.

BMW's new entry-level model was launched a few weeks ago: The BMW 116d is even "greener" than the "World Green Car of the Year", the 118d. This means an average of 4.4 liters per 100 km in the EU test cycle and CO2 emissions of 118 grams.

49 models comply with the EU5 emission requirements. The BMW 330d with the optional BMW BluePerformance technology even meets the EU6 standard taking effect in 2014.

Hybrid technology allows us to tap further efficiency potentials of up to 20 percent.

BMW's first two hybrid vehicles will go into series production this year-the new BMW 7 Series and the X6.

Our long-term goal is sustainable mobility. And project i is our tool to reach this goal.

The MINI E is the first result of project i and our first milestone towards electric mobility. Once again, we are ahead of our competitors. The MINI E is currently being tested by 500 customers in California in everyday city life. Customers in Berlin and Munich are about to join the project.

This field test makes us the car company with the largest fleet of electric cars.

The MINI E is also a technology leader: Fully charged, the 204 hp car can go up to 250 kilometers. And this is a good thing because most drivers do not want to give up driving fun or dynamics-not even for the car of the future.

But euphoria is not called for-not yet anyway. It will take years and years before electric cars will be a common sight on our roads.

Why is that so? First off, electric cars do not meet all the different mobility demands. And secondly, there are many open questions-regarding affordable technology, battery lifecycles, infrastructure, etc. Currently all manufacturers-and our society for that matter-are going through a learning process.

There are still a lot of areas to be defined when it comes to electric mobility. Political decisions have to be taken on the EU level at the least. And Germany should play a driving role in this process.

But the point is that the BMW Group is working hard on developing solutions and that we are investing a lot of money in creating a new era of mobility.

The second specific result of project i will be our Megacity Vehicle.

This vehicle will be the first of a range of near-zero emission vehicles. Customers will have the choice between a fully electric drive and a high-efficiency combustion engine. Large-scale production could start in the first half of the next decade.

With the Megacity Vehicle, we are also pursuing a radical approach toward establishing a truly sustainable value chain-from development to production and sales.

Thanks to these efforts, we are at the forefront of sustainable mobility. So we are in an excellent position to define what premium will be in the future.

Sustainability is increasingly becoming a value driver. This is reflected in the third pillar of our strategy:

 

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Comments (13)

peterjames7
that looks like a suzuki sweet on acid and cocaine not feelin bmw these days at all
Mar 22, 2009 3:03 pm
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lpwd
swift-wagen
Mar 21, 2009 10:22 pm
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TheFazz
"Dr. Reithofer then squashed rumours that project-i would involve a fifth BMW Group brand. His company is staying with BMW, MINI, Rolls Royce and M as its core labels." no new brand? will the electric project-i cars be branded MINI? or BMW? surely not Rolls Royce? did Chris Bangle leave because he didn't agree with using existing brands? i think it should not be any of these brands, but another brand - say, Isetta.
Mar 21, 2009 2:09 am
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TheKing
I also don't think that BMW should use any of the existing brands! And this car will be produced only in the next 5 years... that's quite far in teh future!
Mar 21, 2009 8:57 am
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Mississauga
Just another ugly BMW...
Mar 21, 2009 1:05 am
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adz612
Looks more like a Suzuki Swift Photoshop.
Mar 20, 2009 8:28 pm
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Hardboy997
agree
Mar 20, 2009 8:55 pm
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Bristol411S3
We always have to come in and point out that this is an artists rendition, based on THEIR interpretation with no input or information from the factory. In this case it looks like a Skoda Fabia Photoshop. It will look nothing like this.
Mar 20, 2009 8:09 pm
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alessandro
That car might compeate with A1 but not Mini because retro-lovers do not let themselves to be disturbed anyway. SMART move from BMW. And car: It is nice. Are they really about to stop that grill-nostrils idioticy in design or its just an optimist renderwork.
Mar 20, 2009 7:14 pm
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scratchy996
"SMART move from BMW." hehe :) anyway , it doesn't look bad for a city hybrid.
Mar 20, 2009 7:18 pm
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derschwindler
omg this car is calumny. bmw would never build this!
Mar 20, 2009 7:07 pm
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Renegade
OMG, there is a competition at BMW this days to make the uglyest car ever?
Mar 20, 2009 5:24 pm
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Asger
Idk, I think it looks somewhat handsome, in a quirky sort of way. Regardless, it's a rendering done by someone who probably has no affiliation with BMW anyway.
Mar 20, 2009 6:44 pm
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http://content.worldcarfans.co/templates/0/18